Sue Mccormick Email and Phone Number

Responsible for the strategic vision, performance and profitability of Trivium Hotel Management Group's unique collection of independent and Hilton branded hotels. Provide comprehensive support in all aspects of the business; including Ownership/Brand Relations, Sales & Marketing/Positioning, Revenue Management, Electronic & Print Marketing, Social Media campaigns, Hotel Operations, Food & Beverage, Finance, Human Resources and Information Technology.

Responsible for providing oversight and direction to a unique collection of independent and branded lifestyle, historic and reimaged hotels. Results are achieved through successful implementation of comprehensive programs, initiatives and strategies that promote optimum performance by the properties within my assigned region.

Responsible for providing strategic leadership and support to hotels within my assigned region. Duties include developing strategic sales and marketing solutions (e.g. direct sales, negotiations, social media campaigns, electronic and print marketing, etc.) across all brands and revenue streams (e.g. business transient, group, discount, food & beverage, etc.). Also responsible for guiding properties in thorough saturation and penetration of current and target accounts to grow market share and increase top line revenue. Additional duties include recruiting dynamic sales leaders, training and developing talent, and assisting with hotel openings and acquisitions.

Repositioned this hotel and replaced top producing account that generated 5000 room nights and $500,000 in annual revenue. Developed a strategic sales and marketing plan that resulted in a 32% increase in year-over-year business transient production, 80% growth in year-over-year group revenue and a 5% increase in year-to-date rev par index (ranked 2 of 7). Additional highlights include hiring, training and motivating a tenacious and successful sales team, shifting new accounts from our competitors and a successful “Grand Re-Opening” to introduce our new Lobby and Bistro to local decision makers. Increased exposure through social media, electronic marketing and media print campaigns.

Successful at securing customer loyalty and developing strong relationships with key local and national accounts at this lovely boutique property. Responsible for increased exposure through creative marketing efforts and tenacious prospecting skills. Assisted in creating a concise Sales & Marketing plan for the business transient segment. Successfully and strategically increased business transient patterns, which increased transient segment Star index by 30%.

Responsible for overall operation of all hotel functions. Duties included managing revenue and cost, sales strategy, accounting, human resources, payroll, purchasing, and customer satisfaction. Successfully maintained a rev par index of 140+ % and consistently ranked 1 of 6 in overall rev par index. Managed and increased revenue of several top producing accounts within the hotel. Acheived internal audit scores of 90+ and Employee Opinion survey scores of 90+.

Oversaw operation and maximized profitability of 3 separate extended stay hotels. Devised and implemented key strategies to ensure each guest had an exceptional experience. Developed and oversaw sales and marketing strategies. Created and implemented all operating and capital budgets. Created and managed quarterly sales and marketing plans to ensure proactive revenue generation.

Effectively managed hotel conversion from Summerfield Suites to Staybridge Suites. Served as GM and DOS for approximately 6 months and increased Top Line revenue by 25%. Provided training and leadership for department managers through weekly one-on-one training sessions.

Successful Sales Account Manager and Director of Sales within this hotel chain, Led the sales & marketing efforts of several individual hotels. Helped to create a Sales & Marketing model that became a blueprint for all pre-opening sales teams. Instrumental in leading the most successful hotel opening within the hotel brand.