Sue Gomez Mccullough Email & Phone Number

Los Angeles, California, United States

Oversee the team managing P&G's base business.

Los Angeles, California, United States

Kaiser Permanente Healthcare: Oversaw four Regions, Medicare, Spot Broadcast, National Broadcast (NBA), OOH and Print

Owner/manager of a staff of nine for a family business serving high-profile clients including Northrop, Boeing and Nike. I sold the company to a huge corporation despite the pandemic.

City Of Industry, California, United States

Client-side Media Director, fully integrated with marketing, external agencies, sales and web dev teams. Negotiated a $1.6MM Print/Digital plan at 75% off rate card, at an incredibly low $15 CPM in top national publications. Managed partner Digital and SEO agencies. Our Oct unit sales subsequently doubled vs YA.

Los Angeles

Media strategy and client management for diverse categories: Telemundo, NBC Universo, Dignity Healthcare, InsideOut Sports, Jack in the Box QSR, Guitar Center. Telemundo toppled giant Univision for the first time ever, with four consecutive months of Prime A18-34 ratings wins.

Lexus Dealers Association. Developed, negotiated, executed plans; client management, media analytics, sports package negotiations. Spot Broadcast, OOH, Print and Digital planning.

Greater Los Angeles Area

Media analysis, strategic insights and expert court testimony in the 2002 landmark case proving RJR targeted teens with its advertising. Cigarette ads in magazines subsequently dropped from saturation levels to near obscurity, denormalizing smoking uptake.

CA Lottery and ProFlowers. Media planning & research; internal team and client management,

Greater Los Angeles Area

Oversaw media strategy for a staff of eight, and managed clients across nine Nestle packaged goods brands: Crunch, Butterfinger, Baby Ruth, Wonka, Skinny Cow, Dreyer's, CoffeeMate, Taster's Choice, Good Start infant formula

Greater Los Angeles Area

SuperCuts and Hallmark Channel. Media planning & client management,

Greater Los Angeles Area

Media strategy, planning & client management for Legoland, CA Dept of Health Services counter-tobacco, and First Five (early childhood dev). Successfully launched First Five multi-lingual statewide campaign with less than a month's planning time.

Greater Los Angeles Area

Mexico Tourism Board. Media planning, negotiations & client management. Increased tourism by 14% despite Mexico's experiencing natural disasters and a hepatitis outbreak that year.

Greater Los Angeles Area

Media planning for FX Channel

Greater Los Angeles Area

Oversaw media strategy and planning, client management for Hilton Hotels, Doubletree Hotels, Lockheed Aerospace, Cathay Pacific Airways, El Pollo Loco QSR. Increased Doubletree 800# calls by 16% with 32% less media budget. Exceeded Hilton's sales goals by 20%.

Greater Los Angeles Area

Media planning & strategy, buyer direction for Universal Studios Hollywood; we broke attendance records 3x in one year.

Greater Los Angeles Area

Media planning of network TV and national print for Acura corporate campaign; its Legend model outsold every competitor in its class in that model year.

Greater Los Angeles Area

Media Planning, buyer direction and POVs. Unwired radio buying. Our team's efforts resulted in record-breaking repeated post-opening boosts.

Extension Certificate, Screenwriting, Earned With Distinction

Activities and Societies: The art of compelling storytelling through feature film and television screenwriting. Member of American Film.

Bachelor Of Science (B.S.), Advertising Major, Marketing Minor, Magna Cum Laude