Leading DTC and partner marketing, social and influencer, creative services, ecommerce, and corporate communications across multiple private label & in-house brands. Brands include: JoyLab, Future Collective, Surfside Supply Co, Wild Fable, A New Day, Ava & VivDécor is a global full-service apparel design and manufacturing company with award-winning sustainability practices, innovative supply chain, & expert merchandising, trend, and marketing capabilities. Major retail partners Target, Zara, and Nike.

Acquired by Future plc, June 2022Founding team member of DTC apparel business, Who What Wear Collection, leading brand strategy, growth, retention, merchandising, social media, influencer, and PR initiatives

Marketing leadership across Brand Management, Digital Marketing, PR, Social, Influencer / Celebrity, CRM, Wholesale and Retail Marketing

Led omni-channel marketing across multiple teams: Digital Marketing, Retail Marketing, Outlet Marketing, Wholesale Marketing, App, Loyalty, CRM, and Clienteling

North America digital marketing leadership driving the Ralph Lauren eCommerce business via Display and Social Advertising, Email, Affiliate Marketing, Digital Content & Influencer Partnerships, SEM, SEO, Promotions, Direct Mail, Marketing Analytics, and Customer Retention

Global Center of Excellence for multiple Advertising Media & Marketing Touchpoints – Digital Marketing and Advertising, Print, Outdoor, Video, Social Advertising, Influencer Marketing, Social Content Strategy, Planning, and Operations (Community Management, Analytics and Listening)

North America brand management and performance marketing including digital marketing, direct / email marketing, integrated media, customer segmentation strategies, SEM, SEO, and affiliate marketing.