Mususu (Sue) Muchima, Mba, Bsc. Email & Phone Number

Toronto, Ontario, Canada

• Responsible for the demand generation/growth marketing function at CSA Group at a global scale, overseeing strategic marketing planning and customer acquisition through a multi-channel lead generation approach
• Ensuring a customer-centric approach in all global customer acquisition and retention strategies leading to a high lifetime customer value
• Building a driven and passionate team of the next generation of marketers by establishing a culture that encourages innovation, continuous development and strategic problem solving through compassionate leadership and.
• Lead a high-performing global marketing team (covering North America, Europe and Asia) in achieving revenue growth targets through strategic marketing driven by marketing analytics
• Established well-functioning data and results-driven marketing processes that demonstrate clear ROI for all marketing initiatives

Mississauga, Ontario, Canada

Led the marketing function – including marketing strategy, digital marketing, content development, communication, marketing automation, marketing analytics, branding, collateral development, sales presentations, trade shows, customer events and agency management, for the oil & gas business in North America.

Toronto, Canada Area

• Managed all revenue growth initiatives including management of key client relationships, sales and marketing strategies and proposals for the $20M industrial hygiene business in North America, delivering 6% growth YoY.
• Successfully relaunched ChemoAlert (www.chemoalert.com) in the US market by strategically targeting key markets and employing new marketing tactics, which led to 400% growth rate from $250K to over $1M in 2 years

Mississauga, Ontario

• Managed the rebranding of all client facing tools – new website, instructional videos and all marketing collateral.
• Created content and managed media relations programs for the launch of new services in the US & Canada.
• Managed and revised the social media strategy on all company social media platforms, attaining over 100% increase in engagement and impressions.
• Thoroughly proofed, edited, ensured quality and branding control of all marketing materials.
• Managed conference and other event participation including research, marketing plans, floor presence, sponsorship opportunities, events, promotional giveaways, follow up strategies and metrics.

Toronto, Canada Area

• Oversaw the strategic marketing initiatives in the Ontario market with a focus on increasing brand awareness and lead generation
• Led all marketing campaigns for the Ontario region
• Responsible for driving the strategy, developing content and planning all customer-facing events in Ontario
• Provided direction to the marketing communications team on visual elements of campaigns

• Supported business plans by diverse clients, including leading brands, by conducting research and providing marketing positioning recommendations

Toronto, Canada Area

MBA focus - marketing and strategic management

Toronto, Canada Area

• Responsible for marketing the 2012 Taste of the Danforth by managing several B2C customer activations

Lusaka, Zambia

• Developed marketing strategies, using marketing research data to gain a competitive advantage, leading to 150% increase in sales
• Analyzed and engineered different consumer packages that created value for both the business and customers, resulting in 100% client retention

Kitchener, Canada Area

• Led the analysis of consumed products using GC/MS instrumentation to determine the levels of toxic substances present
• Analyzed and interpreted scientific data to determine if the level of substances met regulatory requirements

Mississauga, Ontario

• Responsible for the analysis of environmental air samples using GC/MS instrumentation to determine the levels of toxic substances present
• Analyzed and interpreted scientific data to determine if the level of substances met regulatory requirements

Markham

• Led the analysis of animal serum using HPLC/MS instrumentation to determine the levels of toxicity in samples in preparation for the FDA approval of the Chronic Kidney Disease (CKD) drug that was under development

St Cloud, MN

Conducted class laboratory sessions and graded assignments

Mba, Marketing And Strategy

Activities and Societies: Women in Leadership

Honours Bachelor Of Science (H.Bsc), Biochemistry

Activities and Societies: Member of the Chemistry and ASA clubs