Susan Otten, Mba, Abc

Susan Otten, Mba, Abc Email and Phone Number

Leader, Mentor, Visionary, Speaker, Consultant & Dot Connector. Appalachian Trail (2200 miles + $95K) for Parkinson's. Logistics, strategy, marketing for B2B, D2C, CPG, Food, Ag & Industrial companies who do good. @ Indie Do Good
Susan Otten, Mba, Abc's Location
Greater Minneapolis-St. Paul Area, United States, United States
About Susan Otten, Mba, Abc

susan@indiedogood.com 404-401-8546Chief Executive Officer/Founder/Leader, Mentor with mission to help businesses grow while doing good. Driving engagement through relationships, strategy, communications, marketing, process and attention to delighting (not just satisfying) the customer. Leader in strategic business communications and marketing with success in blending art & science to over-achieve business objectives through excellence in:• operational/process leadership• customer/client service excellence/delight• compelling, relevant content, marketing & communications strategy• integration of relevant messages and compelling content to key stakeholders• delivery of key message via appropriate communications channels using smart technology and processes (PR, Social Media, Digital, Thought Leadership)Demonstrated strategic accomplishments at two Fortune 300 global companies (APPLE, AGCO), small businesses and own consulting group. Award-winning innovator of B2B & B2C branding, sales & business development and social media. Advocate of consistent messaging and communications via appropriate channels leveraging technology to over achieve business objectives. • Creative & Visionary Strategist• Operational Process • Lead Generation & CRM• SEO & SEM Analytics, ROI• Events, Trade Shows, Webinars• Partnerships, Sales, Business Development • PR & Internal Communications• Product Branding & Market Segmentation• Digital / Social Media to Drive Customer EngagementSIGNIFICANT ACCOMPLISHMENTS• Branding – global product portfolio segmentation• Sales/Business Development – revenue growth• Social Media – strategy, technology, engagement• Professional Development – dealers & employees• Successful thru-hike of the Appalachian Trail (2194.3mi in 154 days) to raise $83,000+ for Parkinson's research

Susan Otten, Mba, Abc's Current Company Details
Indie Do Good

Indie Do Good

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Leader, Mentor, Visionary, Speaker, Consultant & Dot Connector. Appalachian Trail (2200 miles + $95K) for Parkinson's. Logistics, strategy, marketing for B2B, D2C, CPG, Food, Ag & Industrial companies who do good.
Susan Otten, Mba, Abc Work Experience Details
  • Indie Do Good
    Ceo & Founder
    Indie Do Good 2016 - Present
    Chanhassen, Minnesota, Us
    Indie Do Good provides warehousing, logistics and pick-pack-ship services for growing CPG companies. We are women-owned and women-led, differentiating ourselves by building authentic relationships and supporting each of our clients’ unique needs. Leveraging our leadership, expertise & connections in logistics-inventory management-warehousing to help a community of multi-channel CPG companies, including shelf-stable food.
  • The Michael J. Fox Foundation For Parkinson'S Research
    Appalachian Trail Thru-Hiker/Speaker
    The Michael J. Fox Foundation For Parkinson'S Research Jul 2022 - Present
    New York, Ny, Us
    Mother/daughter duo, AKA trail names "Lilo & Stitch" completed a 2,194.3 mile thru-hike of the Appalachian Trail in honor of dad/husband, raised over $95k for Parkinson's Disease research and were named Michael J Fox Foundation's "Rookies of the Year." Available for speaking engagements to tell the story of our epic journey:154 days on the Appalachian Trail 2,194.3 miles 14 states 40+ “trail angels”14.25 average miles/day 5.25 months away from home 3 hurricanes 1 case of COVID 1 root canal 2 ER visits 9 stitches 10 staples 1 helmet of Salvation16 times up & down Mt. Everest’s elevation 35+ pound packs, 1 for each of us96 YouTube videos with almost as many corny Dad-jokes3 key success factors of Tools, Training & Team
  • Crown College
    Adjunct Professor
    Crown College Jun 2023 - Present
    St. Bonifacius, Mn, Us
    Marketing Analytics senior level course through alignment of proven strategies, technologies and examples presented by guest speakers to demonstrate real-world examples of successful, data-driven marketing initiatives.
  • Otten Associates
    Ceo And Founder
    Otten Associates 2014 - Present
    Minneapolis, Minnesota, Us
    What started as a results oriented marketing strategy consulting group dedicated to helping clients increase brand awareness, execute marketing strategies and drive sales, has evolved into family office of privately held businesses and strategic investments. We nurture, fund and help to grow ideas, entrepreneurs and companies through brand/design/marketing of the unique benefits of their products and services, while also improving logistics, engineering & manufacturing processes.Companies supported include So Good So You, Phlex Swim, Park+Diamond, Nasoni Fountain Faucet, Prototype Garage.
  • Otten Associates
    Ceo And Founder
    Otten Associates 2012 - 2014
    Minneapolis, Minnesota, Us
    Accredited Business Communicator and Marketing Strategist, Communications Leader, Marketing Communications professional, Chief Marketing Officer ( CMO ), VP / Director of Marketing. A Marketing, Sales, PR consultancy assisting companies with marketing strategy, communications strategy, digital website design, social media and profitable sales programs.Award-winning innovator of B2B and B2B2C marketing strategy, communications, PR, social media, global product branding, product marketing, product communications and market segmentation. Integrated, compelling corporate messages deployed via all communications channels to consistently overachieve business objectives & sales objectives. Expertise in:•Creative Visionary, Leader of Marketing Strategy Execution•Social Media, Customer Engagement•Product Branding, Market Segmentation•Market Research & Customer Profiling•Sales, Business Development, Customer Relationship Management/CRM, Channel/Dealer •PR, Media, MarComm•Internal Communications / Employee Communications• SCHWING AMERICA, Director of Marketing - Responsible for all marketing functions including branding, research, communications, advertising, collateral, pricing, product launches, training, promotions & customer engagement for the Schwing product line throughout North & Latin America.• OMIX-ADA, Acting Chief Marketing Officer – Jeep® & off-road parts & accessories - Developed business plan/marketing strategy to improve branding/PR, consumer pull, events, corporate & ecommerce websites• FRAZIER & DEETER with WNBA Dream - Women-led business development & lead generation• UPS - Developed marketing strategy for new products, managed webinar on these new products• DARE TO LIVE REAL – Marketing, communications and social media for at-risk teen ministry• Fortune 300 global companies (APPLE, AGCO) as Director of Sales/Marketing/Communications Programs and Director of Corporate Marketing & Brand Communications
  • Vital Worklife
    Chief Operating Officer
    Vital Worklife 2014 - 2018
    Minneapolis, Minnesota, Us
    VITAL WorkLife, a national behavioral health consulting company provides support to people facing life's challenges, while also assisting organizations in improving workplace productivity. With deep experience in healthcare, especially assisting physicians and providers in dealing with the challenge facing their profession, we help employees and their families, while also guiding organizations to build healthy, sustainable behaviors. For over 30 years, we have offered industry leading Employee Assistance Programs, specialized support, training and consulting for a wide variety of industries.We help people build pathways to well being.
  • Omix-Ada, Inc.
    Chief Marketing Officer (Cmo)
    Omix-Ada, Inc. 2012 - 2013
    Suwanee, Ga, Us
    http://www.omix-ada.comLargest independent supplier of Jeep®, off-road & truck parts, accessories & floor liners.Developed business plan, corporate objectives, marketing strategy, communications, PR, trade shows and advertising to improve branding, drive channel/employee communications, generate consumer demand with effective product marketing, digital communications, social media and lead generation programs.
  • Agco Corporation
    Director, Corporate Marketing & Brand Communications Worldwide
    Agco Corporation 2008 - 2011
    Duluth, Georgia, Us
    Recipient of Chairman's Award, 2011, one of 20 employees globally (out of 15,000+) recognized for significant vision and impact of strategic social media marketing strategy, implementation of PR/marketing/communications and global product branding. Introduced the social media channels to corporate marketing and integrated these channels (Facebook, YouTube, Ustream & daily Blog) into AGCO's marketing efforts around the world for all AGCO brands. Resulted in over 60mm impressions/month + recognition of AGCO as B2B pioneer and leader in agriculture industry sector. Led marketing strategy and communications strategy and execution worldwide for the AGCO corporate brand and all product brands (Massey Ferguson, Challenger, Fendt, Valtra), including global product brand differentiation, segmentation, positioning, creative strategies. Responsible for conceptualizing, developing, maintaining, and implementing communications and marketing programs to position AGCO’s corporate and product brands to customers, dealers, distributors and investors. Led matrix marketing and communications staff and external agencies worldwide to implement brand building and sales generating initiatives. Responsible for brand research, trade shows and events, marketing collateral and photography, merchandising, public relations, employee communications, and definition/enforcement of brand standards. Launched & lead social media strategy and global implementation. Reported to the Senior Vice President of Sales and Marketing Worldwide.
  • Woodlands Church
    Children'S Ministry
    Woodlands Church 2003 - 2007
    The Woodlands, Texas, Us
    A variety of roles, starting as a volunteer Sunday school teacher and ending as one of the Staff Leaders responsible for a specific age group within the Children's program. We would serve over 2000 kids in a weekend and coordinated all aspects of the program:- curriculum design- large & small group planning- staffing- leading large group worship- discipline- teaching- volunteer training & teambuilding- purchasing- events- community outreach- pastor support
  • Apple
    Sr. Director Sales Programs
    Apple 1986 - 2001
    Cupertino, California, Us
    Increasing scope and responsibility in variety of Sales, Marketing and Communications Regional and Corporate positions during 15-year career. -Drove sales by leading marketing strategy and programs, including communications, direct mail, digital, seminars, product launches, small business initiatives trade shows, private events and demand generation. Sales, business development, resellers and consultants leveraged programs and sales tools. -Overachieved sales quotas through managed team of dealers, VARs, consultants, trainers, developers & key customers. Developed New Media, Business Learning, Small/Medium Business, Professional Services markets & managed Customer Solutions Centers.-$500M revenue generated annually by marketing strategies and tactics in increasing territory size, including ads, demand generation, direct mail, trade shows and promotions.
  • Benedictine University
    Instructor, Marketing
    Benedictine University Jan 1993 - Dec 1993
    Lisle, Il, Us
    Taught Introduction to Marketing for MBA degree in Business School
  • Cnh
    Customer Relations Manager
    Cnh 1980 - 1986
    Responsible for customer communications, customer requirements, technical service resolution, customer research and customer question response. Developed process across organizations (President's office, Engineering, Field Service) to quickly resolve customer complaints.

Susan Otten, Mba, Abc Skills

Integrated Marketing Marketing Communications Marketing Strategy Leadership Product Marketing Marketing Strategy Social Media Marketing Lead Generation Public Relations Social Media Management Business Development Advertising Strategic Planning B2b Trade Shows Team Building New Business Development Market Research Corporate Communications Internal Communications Communication Social Networking Public Speaking Sales Management Brand Development Strategic Communications Operational Excellence Seo Event Management Corporate Branding Customer Service Direct Marketing Crm Budgets Creative Direction Blogging Online Marketing Negotiation Media Relations Market Planning Email Marketing Web Design Event Planning Writing Sales Brand Management Cross Functional Team Leadership E Commerce

Susan Otten, Mba, Abc Education Details

  • University Of Minnesota
    University Of Minnesota
    Design
  • Benedictine University
    Benedictine University
    Marketing
  • Royal Roads University
    Royal Roads University
    International Business Communications

Frequently Asked Questions about Susan Otten, Mba, Abc

What company does Susan Otten, Mba, Abc work for?

Susan Otten, Mba, Abc works for Indie Do Good

What is Susan Otten, Mba, Abc's role at the current company?

Susan Otten, Mba, Abc's current role is Leader, Mentor, Visionary, Speaker, Consultant & Dot Connector. Appalachian Trail (2200 miles + $95K) for Parkinson's. Logistics, strategy, marketing for B2B, D2C, CPG, Food, Ag & Industrial companies who do good..

What is Susan Otten, Mba, Abc's email address?

Susan Otten, Mba, Abc's email address is su****@****tes.com

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What schools did Susan Otten, Mba, Abc attend?

Susan Otten, Mba, Abc attended University Of Minnesota, Benedictine University, Royal Roads University.

What skills is Susan Otten, Mba, Abc known for?

Susan Otten, Mba, Abc has skills like Integrated Marketing, Marketing Communications, Marketing Strategy, Leadership, Product Marketing, Marketing, Strategy, Social Media Marketing, Lead Generation, Public Relations, Social Media, Management.

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