susan@indiedogood.com 404-401-8546Chief Executive Officer/Founder/Leader, Mentor with mission to help businesses grow while doing good. Driving engagement through relationships, strategy, communications, marketing, process and attention to delighting (not just satisfying) the customer. Leader in strategic business communications and marketing with success in blending art & science to over-achieve business objectives through excellence in:• operational/process leadership• customer/client service excellence/delight• compelling, relevant content, marketing & communications strategy• integration of relevant messages and compelling content to key stakeholders• delivery of key message via appropriate communications channels using smart technology and processes (PR, Social Media, Digital, Thought Leadership)Demonstrated strategic accomplishments at two Fortune 300 global companies (APPLE, AGCO), small businesses and own consulting group. Award-winning innovator of B2B & B2C branding, sales & business development and social media. Advocate of consistent messaging and communications via appropriate channels leveraging technology to over achieve business objectives. • Creative & Visionary Strategist• Operational Process • Lead Generation & CRM• SEO & SEM Analytics, ROI• Events, Trade Shows, Webinars• Partnerships, Sales, Business Development • PR & Internal Communications• Product Branding & Market Segmentation• Digital / Social Media to Drive Customer EngagementSIGNIFICANT ACCOMPLISHMENTS• Branding – global product portfolio segmentation• Sales/Business Development – revenue growth• Social Media – strategy, technology, engagement• Professional Development – dealers & employees• Successful thru-hike of the Appalachian Trail (2194.3mi in 154 days) to raise $83,000+ for Parkinson's research
Listed skills include Integrated Marketing, Marketing Communications, Marketing Strategy, Leadership, and 46 others.