Senior Digital Marketing Analyst
CurrentI am currently an Senior Digital Marketing Analyst with Wisconsinmade.com.My responsibilities include:Develop and manage web site marketing content plan including home page, email and social media campaigns. Manage paid search advertising program including Google Adwords and Bing programs. Responsibilities include implementing new campaigns, keyword management, and campaign analysis of CPC models. Analyze revenue results from all marketing promotions and provide insight into the business for strategic planning.Developing KPI reporting for web site performance to provide insight into business performance and key trends. Merchandise high-margin and top selling products on landing pages for home page banners and other marketing campaigns.Manage Amazon Marketplace Program.Web site domain registry and trademark management.Search engine optimization by monitoring keyword ranking, implementing new keywords and link building.Coordinate and maintain vendor directory. Serve as primary contact for web site developer and feed management provider. Wisconsinmade.com is an e-commerce specialty food and gift store that was started in 1999. The website showcases over 2,500 high quality products from artisans around the state of Wisconsin. The artisans of Wisconsinmade.com are characterized by a pioneering spirit, pride in their home state, and a dedication to their craft or trade.
