I am currently an Senior Digital Marketing Analyst with Wisconsinmade.com.My responsibilities include:Develop and manage web site marketing content plan including home page, email and social media campaigns. Manage paid search advertising program including Google Adwords and Bing programs. Responsibilities include implementing new campaigns, keyword management, and campaign analysis of CPC models. Analyze revenue results from all marketing promotions and provide insight into the business for strategic planning.Developing KPI reporting for web site performance to provide insight into business performance and key trends. Merchandise high-margin and top selling products on landing pages for home page banners and other marketing campaigns.Manage Amazon Marketplace Program.Web site domain registry and trademark management.Search engine optimization by monitoring keyword ranking, implementing new keywords and link building.Coordinate and maintain vendor directory. Serve as primary contact for web site developer and feed management provider. Wisconsinmade.com is an e-commerce specialty food and gift store that was started in 1999. The website showcases over 2,500 high quality products from artisans around the state of Wisconsin. The artisans of Wisconsinmade.com are characterized by a pioneering spirit, pride in their home state, and a dedication to their craft or trade.

Managed site navigation, product planning, product merchandising and product sales tracking for American Girl e-commerce site. Created key performance indicator report to monitor site performance. Enhanced performance diagnostics of e-commerce site as business lead for implementation of web analytics and internal search tools.

Managed cross-functional product team, recommended pricing and strategized with Product Development on new product ideas. Collaborated with outside licensing partner on management of new product line.

Managed the e-commerce web development production schedule by defining scope of project, building schedules, assigning tasks and monitoring progress of projects to ensure tasks were being completed on time.

Managed product availability status of e-commerce site. Coordinated details of sweepstakes promotion from site implementation to prize fulfillment.

Coordinated details of catalog request program with outside vendor to cost effectively mail catalogs to prospective customers. Managed project to streamline catalog request process that resulted in $500K cost savings for the company.