Sue Rasmussen coaches women who have experienced a loss or perceived failure in their past that they haven't been able to move on from. Her program is designed to help them resolve the loss, self-blame, and regret from that past event, as well as the emotional attachment to any physical items in their home that are related to what happened. She has worked with over 6,000 small business owners, entrepreneurs, coaches, and consultants in 29 countries. Featured in Real Simple magazine, Success magazine, and the NBC TODAY Show, as well as numerous radio and publication interviews. Contact Sue to check availability for an interview.

Develop inbound and content marketing strategy focusing on growing traffic, MQLs, SQLs, and building brand equity for agency as well as clients.Integrate and design client and agency processes and framework to drive profitability for scalable, repeatable, data-driven results.

Coached companies such as Microsoft, Boston Scientific Rhythm Management division, and Thomson Reuters WestlawNext on content strategy, including message and theme development, roles and responsibilities, and content governance. Developed and wrote content strategy playbook to guide future content strategy efforts.

Marketing strategist and coach for independent financial professionals (CPAs, accountants, financial advisors) and other independent practitioners including real estate agents, graphic designers and marketing consultants. Co-facilitated 2-day marketing training seminars on personal branding, taglines/slogans, custom marketing plans, marketing channels, niche marketing, and best marketing practices. Coached hundreds of independent financial professionals for 6-12+ months each to successfully implement their marketing plans, increase their client retention, dramatically improve their revenue, and decrease their time and effort to bring in new clients.

Coached Motorola mid-level employees to re-brand themselves for effective transitions to new job opportunities or self-employment; technical areas included aerospace, computer chip technology, defense, electronics, manufacturing, engineering, and information technology.Facilitated 2- and 3-day training seminars, as well as dozens of classes, on personal branding, interviewing skills, creating powerful resumes, and writing effective business communications.

As Consulting Services Manager (1999-2001):Coached, managed, and mentored over 60 Informational Technology consultants, four field managers and consulting services assistant. Facilitated branch training programs and career development planning for field consultants, increasing consultant retention rate and improving employee morale.Interviewed candidates to determine suitability for employment, ensuring increased compatibility between the client environment and the employee’s needs.Facilitated consultant communications and gathered client-related information from on-site consultants, improving client satisfaction with consulting services.As Project Lead - Motorola, Senior Programmer/Analyst – Tosco (1997-1999):Led Y2K project team, including implementation and maintenance of project plan that controlled renovation and testing effort.Led technical training course for consultants, ensuring cross training for project team.Developed and implemented all project management documentation including requirements and specifications, implementation plans/documents/schedules, project charts and project reviews.

Recast Project: Developed system to allow ACH transactions to be returned or reversed for financial institutions that had been classified as “failed.” Created programs and modified operations entry screens using C and Btrieve in a DOS environment, and modified job streams.Product Automation Project: Developed and implemented application system that allowed manual operations to be processed automatically, saving extensive manual entry and virtually eliminating user error. Modified C/COBOL II programs in a DOS environment, updated job streams, and modified user entry streams.

Source International Project at Walsh America in Phoenix, AZ: Analyzed two subsystems of an existing U.S. pharmaceutical information system to create a corresponding European system. Developed detail specifications. Modified programs, CICS maps, JCL, and DB2 tables using BMS GT, CICS, COBOL II, DB2, and Librarian.Automated Customer Reporting Project at Aetna in Minneapolis, MN: Analyzed and designed the reporting portion of system to replace an existing ‘ad hoc’ method of producing customer reports. Wrote detailed specifications for report layouts, job flows and programs, working extensively with users to determine business output needs. Developed and tested COBOL II/DB2 programs/job streams using MicroFocus Workbench, MicroFocus Animator, Endevor, File-Aid, JCL, WSF2, and XDB DBMS. Successfully implemented systems.DB2 Conversion Project at Aetna in Minneapolis, MN: developed new programs and converted existing programs in a system-wide conversion from COBOL/Supra to COBOL II/DB2 using Endevor, MicroFocus Workbench, MicroFocus Animator and XDB DBMS before uploading to mainframe. Created new JCL job streams.Reverals Project at Aetna in Minneapolis, MN: analysed the impact of passing negative-valued claims through a claims payment system. Developed detailed specifications for all programs and job streams. Modified affected programs and JCL using COBOL II, Endevor, and MVS JCL. Tested and successfully implemented system.

Coordinated student cultural exchange programs for 1,500 American students participating annually in exchanges to France, Space, Germany, Russia, Ireland, the Ivory Coast, and Mexico. Developed and wrote all promotional materials including brochures, handbooks, print advertising, and educational materials for national distribution. Performed database updates and designed reports using Paradox.Created and facilitated three-day seminars for students attending high school abroad, ensuring increased adaptation to a new culture and improved problem resolution skills.Coached students, parents and chaperons in effectively handling issues, homesickness, and relationships with foreign host families, increasing retention of student participants.Documented all communications between state coordinators, national office, and international offices to maintain clear directions, processes and change orders, dramatically reducing communication errors and improving inter-office relations as well as student/parent experiences.Translated students’ medical documents and special requirements from English to French, and reviewed each dossier to confirm acceptance of each student into the program.

Wrote weekly documents to analyze advertisements of 38 domestic and international airline carriers (agency client was Northwest Airlines). Proofread and edited advertising material for account executives. Served as liaison between Saatchi & Saatchi and area media representatives.

Responsible for research, analysis, and written presentation of study on customer satisfaction with regards to quality of service of the national utility company of France. Visited, conducted interviews and worked with department managers of seven western French departments to obtain information on their clients, collecting data necessary to conduct study. Wrote questionnaire/survey; interviewed by phone hundreds of EDG clients (in French) to determine their satisfaction of the service that was being provided. Used Minitel to locate names and addresses of clients. Organized all research data using the Framework II/Aston-Tate software system. Conducted all activities in French.