Sector experience and clients:Automotive/Engineering: Daimler; Business Svcs: Ansacom; Hexagon Print; Care: Autumna; Chosen with Care; FS: Barclaycard; Barclays; Morgan Stanley; Nationwide; RBS; Energy: BP; Cairn; Hess; Gaming: Betfair; bwin.; Heritage: National Trust; Hospitality: Starbucks; Manufacturing: Heinz; Merchanting: Travis Perkins; Mobile Comms: EE; Pharma: Abbott Laboratories; Almirall, Merck; Professional Svcs: PwC, Sharp Minds, Welham Jones; Retail: Debenhams; Marks & Spencer; TescoExploration; Discovery; Articulation; ManagementAs a founder of The Rare Skills Set, I work with emerging, growing and changing organisations to help them understand and leverage their brand (and employer brand), in order to achieve their business objectives. It often means starting from the beginning, defining the Value Proposition and articulating it for key audiences; it can involve determining how to bring the brand to life at all stages in the employee lifecycle. The process involves getting to the very heart of the organisation and the people in it, as well as customers/clients, suppliers and target candidates. It means understanding the context in which the organisation operates and having a good appreciation of the marketplace and specific competitors. As a founder of Peer Group Communications, I was active in steering the business through early growth and development from 2007 - September 2013, when it became an integral part of ThirtyThree. During that time, I worked with national and international clients on far-reaching, complex projects requiring all of the above. All organisations - large, small, newly-formed or well-established - should understand and manage their brand. And any organisation that is more than a 'one-man band', should appreciate the power and inevitable influence of its employer brand. Specialties: Project Design and ManagementBrand DefinitionBrand Model & Message Matrix design and buildTransition through the creative process
Listed skills include Employer Branding, Talent Management, Strategy, Recruiting, and 41 others.