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In his briefing to ad agency Chiat/Day for the epic 1984 Macintosh ad, Steve Jobs said,“I want something that will stop people in their tracks. I want a thunderclap.”Whether you are a marketer launching a new product, a CRO trying to get traction with your outbound sales effort, a start-up seeking funding or a non-profit looking for donations, or a speaker or writer wooing an audience, you, too, need a thunderclap. With my unique recipe of strategic storytelling, I will help you "stop people in their tracks" so you get the attention and sales you deserve. My secret sauce is a proprietary metaphoric storytelling method I call Tiny Thunder. A magical mashup of the story and the metaphor, the Tiny Thunder technique uses small story snacks to metaphorically illustrate a pain point, product, or process so that your audience never will forget you or your message. Instead of asking your audience, “Has your relationship run its course?” why not share the scene in Annie Hall where Woody Allen says, “A relationship must move forward or it dies. And I think that what we’ve got on our hands is a dead shark.”Instead of saying “Decision-making is frustrating for all of us,” why not tell the story of how Steve Jobs and his wife took 8 years to choose a couch?The Tiny Thunder technique is powerful because it is authentic, entertaining, and persuasive. Unlike most approaches, it enters the collective dialogue rather than interrupting it, creating an immediate connection with your prospect. I blend Tiny Thunder with a tightly defined "market of one" strategic positioning to ensure you stand out in even the most competitive markets.You can work with me to: ✔Create an outstanding sales outreach that generates hundreds of high-level meetings, targeting your ideal prospect simultaneously via email and LinkedIn✔Use the high ROI of inbound email to 10X the lifetime value of your customers by increasing acquisition, conversion, and retention rates✔Build an organic social selling machine on LinkedIn that grows your business on automatic pilot✔Train your marketing and sales teams to build your brand, position you as an unstoppable “market of one” and close more sales. Nicknamed the 'female David Ogilvy", I have refined my storytelling skills and strategic insights for 25+ years, helping classic brands like Nike, Wrangler, Lego, Fiat, and L’Oreal as well as countless small to mid-sized businesses worldwide to grow and scale their brands. I'd love to help you do the same thing. DM me or schedule a call: https://bit.ly/suericeli
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Ceo And FounderSue Rice Inc.United States -
Ceo/FounderSue Rice Inc. Jan 2006 - PresentScottsdale, Az, UsSue Rice Inc is a world-class email marketing agency that specializes in creating story-based email marketing campaigns which break through the noise and provide an extremely high ROI. We leverage your emails through personalized messaging, list segmentation and repetition of email messaging on other platforms such as retargeted Facebook paid ad campaigns. Our exclusive email marketing method, which enjoys ROIs ranging from 100-3000%, ensures you build relationships and transform your content to cash. Fast. Sue Rice Inc has worked with a range of well-known international companies including ASSA ABLOY, AT&T, BBDO Advertising, Ericsson, FIAT, General Foods, Gillette, L’Oreal, LEGO, Nike, SNCF Railways, TBWA Advertising, United Nations and Young & Rubicam Advertising. -
President/CeoFaces International Apr 1994 - Jan 2006Worked with international clients based in Europe or the States helping them toidentify their corporate branding vision and then creating tools to sharethis brand vision internally. Designed and produced a whole host of productsincluding comprehensive tool kits, major presentations, films,documentaries, internal newsletters, books, speeches, public relationscampaigns and trade show stands. Another major product was our knowledge media, extensive in-depth consumerinsights studies on various topics (men, women, youth, businessmen/woman,security) that are then transformed into exciting, dynamicpresentations/films and used as highly effective public relations tools forour clients. Clients included BBDO, McCann Ericsson, TBWA, Young & Rubicam Advertising, LEGO, Nike, Ericsson, LOreal, Fiat, ASSA ABLOY, and Salomon Skis.
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Communications Director, Vice PresidentBbdo Europe Apr 1991 - Apr 1994Responsible for 25 countries and $3 billion revenues across Europe. Designedand created a quarterly magazine, complete public relations campaign, andoverall branding for BBDO Europe. Designed, conducted, analyzed andpackaged consumer insight studies that elevated BBDO¹s public profile inEurope as well as creating a much stronger network. Extensive speech makingto audiences throughout the world.
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International StrategistBbdo New York Oct 1989 - Apr 1991I worked as a strategist in the international department and was responsible for all of BBDO''s major international accounts like Gillette. Wrote and created a Future Trends study called Future Man.
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Account ManagerOgilvy & Mather 1986 - 1989New York, Ny, UsWorked on all major international accounts including ATT and General Foods. Graduated from Ogilvy's prestigous Account Manager Training programme.
Sue Rice Skills
Sue Rice Education Details
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Stanford UniversityAmerican Studies/Journalism -
Johns Hopkins School Of Advanced International Studies (Sais)International Studies -
Cornell UniversityCore Corriculum -
Social Media Academy
Frequently Asked Questions about Sue Rice
What company does Sue Rice work for?
Sue Rice works for Sue Rice Inc.
What is Sue Rice's role at the current company?
Sue Rice's current role is CEO and Founder.
What is Sue Rice's email address?
Sue Rice's email address is sa****@****biz.org
What is Sue Rice's direct phone number?
Sue Rice's direct phone number is (877) 778*****
What schools did Sue Rice attend?
Sue Rice attended Stanford University, Johns Hopkins School Of Advanced International Studies (Sais), Cornell University, Social Media Academy.
What skills is Sue Rice known for?
Sue Rice has skills like Social Media Marketing, Seo, Social Networking, Social Media, Entrepreneurship, Strategy, Mobile Marketing, Marketing Strategy, Marketing, Integrated Marketing, Digital Marketing, Web 2.0.
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