Lead PR/communications for the boutique agency providing bespoke PR & Marketing services, exclusively tailored for B2B tech innovators

Lead media and public relations for the global engineering firm of 10K employees with $4.3B in annual revenue.

Developed and oversaw Tufin’s communications strategy around its April 2019 IPO as well as its acquisition in 2022Created and implemented global PR programs in the United States and Europe, maintaining a regular cadence of top tier media coverage, awards and speaking opportunities to help elevate the brand and differentiate from competitorsPartnered with technical subject matter experts, including the CTO, CIO, product management, product marketing and R&D, translating their knowledge into press releases, pitches, media statements, bylines and campaigns, and positioned them as industry thought leaders

Manage Tufin’s global PR programs in the United States and Europe, including establishing the company’s PR presence in the United Kingdom, Germany, and France Serve as copy editor for all corporate materials including the corporate blog, whitepapers, solution briefs, email campaigns, and event invitations Align with marketing managers to utilize media relations and social media to promote campaigns and eventsDevelop and implement the company’s social media presence across LinkedIn, Twitter, and Facebook, managing the day-to-day operations and ensuring that all social media activities are consistent with the corporate tone

Lead media relations efforts and generate coverage about Kaspersky Lab corporate initiatives and the IT channel; assist media relations efforts about all things B2B, threat research and industry trends. Develop and maintain relationships with key media outlets throughout North America including online, print and broadcast. Produce written materials for corporate executives and departments including key corporate documents, press releases, speaking abstracts, internal and partner newsletters and award submissions. Created the monthly internal newsletter, and manage the content creation and design each month. Work closely with the human resources department on employee communications initiativesLead and/or assist with corporate events, manage the local corporate website, act as a liaison between the global Corporate Communications team and local internal stakeholders.

Lead media relations efforts on Kaspersky Lab threat research; assist with media relations efforts on corporate initiatives and IT channel.Develop and maintain relationships with key industry media throughout North America Produce written materials for corporate executives and departments including press releases, speaking abstracts, internal and partner newsletters and award submissions. Lead/assist with corporate events, manage the corporate website, act as a liaison between the global Corporate Communications team and local internal stakeholders. Responsible for tracking and measuring media coverage in the region

Assist the Corporate Communications team with daily activities such as media coverage tracking and measurement; reporting; internal newsletter development; managing media lists; maintaining internal calendars for award and speaking opportunities and editorial calendars; assisting with event planning