Sue Salvemini, Bs, Med, Cpc, Pcc Email & Phone Number

Boston, Ma, Us

Defining Your Vision - Navigating Your Course.Focal Pointe was founded based on an intense passion to support individuals and organizations see their dreams become reality.All too often we find ourselves either dreaming of what could be, regretting what isn’t or too busy “living” to allow us to reach for more. The result: a mediocre sense of fulfillment, regret around all you had hoped to achieve, the difference you wanted to make, and the legacy you hoped to leave behind.We prioritize the value in creating a clear vision of what you are trying to achieve.We are committed towards helping you create a strategy to get there.Focal Pointe works with you to customize the right program to meet your needs. We value you and the opportunity to work together. Your vision is personal, and your mission is great – at Focal Pointe we measure our success on yours.Working with a diverse team of certified coaches, business consultants and experienced professionals, Focal Pointe will find the right person or team to support you. With over 25 years of combined expertise in executive level to mid-level leadership, sales, marketing and commercialization strategies, roles in the Healthcare, Medical Device, Finance, STEM, military and entrepreneurial fields, Focal Pointe is able to understand you, your business and embrace your challenges on a personal level. From our years of first-hand experience combined with rigorous and continual training and professional development, our team at Focal Pointe connects experience, current trends and methodologies and strong leadership to customize strategies and programs for you and your organization.Together we will take your vision and put it into action, giving you every opportunity to change the world around you.

Leadership By Choice: 7 Keys for Maximizing Your Impact and Influence in the Workplace… Right Where You Are.

*Acquired by Caldera Medical.Instrumental in final design validation, market research, VOC translation to final product.Strategically assessed Global Market to establish Sales & Marketing strategy, positioning, and plan of execution to maximize clinical outcomes and sales results for a paradigm-shifting technology.Responsible to forecast and project benchmarks in an estimated 500MM total market opportunity, aspresented to investors, assessing, validating and ultimately implementing a plan of action.Presented monthly to the Board of Directors status, progress and updates and stay within an annual Sales & Marketing Budget of sub $1MM.Directly involved in all decisions re: design, packaging, clinical testing and regulatory pathway.Developed Messaging, Branding, Website, Device Animation, Literature, Trade Show Booth & Sales Tools.Established Marketing and Media strategy to support pending marketplace entry.Personally/Directly responsible for all early stage clinical use and sales.Independently gained access and utilization in over 20 Hospitals and more than 50 Surgical Procedures preSales Team inception through developing relationships with critical decision makers and KOLs.KOL relationships resulted in unprecedented early sales at leading Academic Hospitals.Responsible to hire, train and develop Sales Team for US – both direct and independent 1099representatives.Responsible to establish, train and develop multiple global markets including: Saudi Arabia, UAE, andMexico.Designed incentivized compensation plan to motivate maximum outcomes for diverse distribution needs.Built strong international relationships and lead pool for global positioning upon CE Mark.Conduct Extensive Field Co-Travel with Distribution Team providing training and leadership.

Danvers, Ma, Us

Immediately developed strong relationships with KOLs having no prior such relationshipsDesigned first CME Nursing Program – adopted Nationwide.Conducted first Interventional Cardiology Fellows Training Program – adopted Nationwide.Coordinated first International Live Case Webcast from Mt. Sinai Hospital, NYC.Increased presence and podium presentations at major Cardiology Trade Shows: TCT 2010: 2 of 6 livecases; TCT 2011: 1 of 5 live cases; featured at C3; SCRIPPs; SCAI; ACC, CRT.Played instrumental role in collaboration and ultimate Cost Effectiveness/Value Proposition publicationrelated to Impella™.Strategized closely with KOLs to establish successful Medicare nationwide reimbursement coverage.Interim Strategic Applications and Market Development Director (June 2010 – April 2011).Appointed to lead the top corporate initiative to develop and direct the nationwide strategy around growing the utilization of Impella™ in Acute Myocardial Infarctions (AMI or Heart Attacks), with the goal of modifying American Heart Association Guidelines and Recommendations. Responsible to oversee cross-functional, executivelevel initiatives which included: Clinical Trials, Product Development and Engineering, Sales and Marketing, and Hemodynamic Simulation models.Exceeded Objectives both quarters.Increased AMI Adoption by 114%.Developed first Impella™ Emergent Care Center.Designed and Implemented Hospital focused formal training and certification program.Modified guidelines and practices around the Emergent Care Program - Program resulted in increased utilization; greater physician consensus; National Press Release; National Adoption.Lead Executive Team in the design and implementation of first AMI Clinical Trial: MINI-AMI.

Miami Lakes, Fl, Us

A subsidiary of Johnson & Johnson, responsible for the sales and service of Drug-Eluting Stents and Cardiovascular Access products to Interventional Cardiologists in the Cardiac Catheterization Lab in a highly competitive and declining marketplace.Converted underperforming territory to over 100% of forecasted plan.Regained access and business in key account which previously banned Cordis and all representation.Strategically coordinated with outside RFID company to provide value-added service to major account preventing sales from plummeting and ultimately creating sales growth and value partnership.

Raritan, Nj, Us

Multiple positions including Sales Representative, Field Sales Trainer, Division Manager, Division Manager Trainer, Product Director and Marketing ConsultantActed as liaison between outside Boston-based marketing agency and Ethicon marketing in the designand branding of Hand Assisted Laparoscopic Surgery (HALS) and the Lap DISCParticipated in VOC Feedback Sessions to vet future potential technologies.Researched, designed and developed sales tools to support Field Sales and grow HALS.Lead role in providing formal Clinical Data for Sales Force to use during sales presentations.Created and conducted open forums between Field Sales, Surgeons, and Marketing to increase product adoption and grow market share in key product group, the harmonic scalpel.Selected to represent the marketing department in an 18 month initiative to restructure the productcomplaint / product feedback process Globally.Managed 8-12 highly trained Operating Room Surgical Equipment Sales Representatives.Responsible to conduct weekly Field Visits, Performance Management, Succession Planning (IndividualDevelopment), and provide continuous feedback, guidance and support towards meeting territory andteam goalsTransformed Division performance and overall standing from a ranking of 39th to 7th out of 41 Divisions within first two years as Division Manager.3.8 million dollar sales increase, 4th largest in dollars, 1st in relative growth.Division of the Year, Northeast Region 1999.Hired, developed and promoted current leaders in medical device industry today.Forecast Achievement in Number one specialty product group.Cumulative increase in Division Sales of over 5 million dollars.Received Division 2.5 and 5 Million Dollar Sales Clubs.Strategized, reorganized and implemented three major sales team restructuring.Selected as one of two Division Managers for President’s Innovation Advisory Board.Selected as Regional Diversity Advisor.

Arlington, Virginia, Us

Active Duty Signal Corps Officer and Reservist Officer in Civil Affairs.1LT, 63rd Signal Battalion, Bremerhaven, Germany (Active Duty)CPT, 402nd Civil Affairs, Buffalo, NY (Reserve Duty)Awarded 4-year fully funded Army ROTC College Scholarship.Served as Platoon Leader for 32-person Cable and Wire Platoon.Dual-function as Maintenance Officer overseeing operations and maintenance of 52-vehicle motor-pool, and 46 automotive mechanics and radio technicians.Selected as one of four officers in class of 52 to jump with the 82nd Airborne Division in an exhibitionparatrooper jump.Earned the German Army Schutzenschur Proficiency Badge; less than 10 qualified out of over 200.Earned Army Commendation Medal, Army Achievement Medal, Parachute Badge, Physical FitnessProficiency Badge, various Army Service Ribbons.

Masters Of Education (Med), Human Resources And Organizational Change

Bachelor Of Science - Bs Mathematics

Certified Professional Coach (Cpc) And Energy Leadership Master Practitioner (Eli-Mp)