Sue Scal Email & Phone Number

Provide full-service management and logistics control for international tradeshow planning and logistics for companies in start-up phase through Fortune 500 ranking.Accomplishments and Expertise* Created and developed Sales Meetings with an average 97% success rate as determined by attendee evaluations.* Produced an average 50% annual trade show lead generation increase through innovative and integrated exhibit strategies including pre-show mailers, on-site advertising, in-room gifts/advertising, exhibit presentations, customer events and giveaways.* Developed successful trade show marketing programs for start-up companies that established a market presence with their targeted audiences. Also established companies as a powerful presence with various show management.

Managed international exhibits, sales meeting and incentive meetings program.Accomplishments and Expertise* Managed $4 million budget* Increased trade show leads by 30% with an integrated event pre-show and on-site awareness program* Managed RFQ, worked with exhibit house and creative team to produce new booths. Introduced live production to trade show program to increase booth traffic by 30%.* Introduced sales force (self-service) traveling portable booth program to increase coverage while containing exhibition cost.* Created company’s President Club Award and Incentive Travel Program

Fashion And Design

Executive Leadership Program