Sue Scal

Sue Scal Email and Phone Number

Strategic Event and Trade Show Management @
Sue Scal's Location
Ocala, Florida, United States, United States
Sue Scal's Contact Details

Sue Scal work email

Sue Scal personal email

n/a
About Sue Scal

Over 20 years experience in event management and demand generation with an emphasis on trade shows, partner events, sales meetings, incentive events and lead management. Experienced in computer (IT), semiconductor, health care, and media industries for companies in start-up through Fortune 500 ranking.Specialties: • Strategic Event Analysis• Meeting Management• Trade Show Management• Sales Incentive Program Creation and Management• Executive Hospitality Events• Client & Partner Relationships• Objective & Goal Setting• Budgeting & Cost Containment• RFP Development• Destination Research & Selection• Production Management• On-site Logistics Managment

Sue Scal's Current Company Details
SS Event Management

Ss Event Management

Strategic Event and Trade Show Management
Sue Scal Work Experience Details
  • Ss Event Management
    Principal
    Ss Event Management Jul 1999 - Present
    Provide full-service management and logistics control for international tradeshow planning and logistics for companies in start-up phase through Fortune 500 ranking.Accomplishments and Expertise* Created and developed Sales Meetings with an average 97% success rate as determined by attendee evaluations.* Produced an average 50% annual trade show lead generation increase through innovative and integrated exhibit strategies including pre-show mailers, on-site advertising, in-room gifts/advertising, exhibit presentations, customer events and giveaways.* Developed successful trade show marketing programs for start-up companies that established a market presence with their targeted audiences. Also established companies as a powerful presence with various show management.
  • Lifescan
    Manager Of Meetings And Events
    Lifescan Jul 1992 - Jul 1999
    Managed international exhibits, sales meeting and incentive meetings program.Accomplishments and Expertise* Managed $4 million budget* Increased trade show leads by 30% with an integrated event pre-show and on-site awareness program* Managed RFQ, worked with exhibit house and creative team to produce new booths. Introduced live production to trade show program to increase booth traffic by 30%.* Introduced sales force (self-service) traveling portable booth program to increase coverage while containing exhibition cost.* Created company’s President Club Award and Incentive Travel Program

Sue Scal Skills

Corporate Events Lead Generation Budgets Event Planning Strategy Leadership Rfp Trade Shows Event Management Advertising Program Management Marketing Management Start Ups Sales Social Media Product Development Integrated Marketing Business Development Market Planning Product Marketing Product Launch Marketing Communications New Business Development Strategic Planning Market Research Online Advertising Marketing Strategy B2b Product Management Marketing Management Strategic Partnerships Brand Development Competitive Analysis Email Marketing Online Marketing

Sue Scal Education Details

Frequently Asked Questions about Sue Scal

What company does Sue Scal work for?

Sue Scal works for Ss Event Management

What is Sue Scal's role at the current company?

Sue Scal's current role is Strategic Event and Trade Show Management.

What is Sue Scal's email address?

Sue Scal's email address is su****@****ast.net

What schools did Sue Scal attend?

Sue Scal attended Colorado State University, Stanford University.

What are some of Sue Scal's interests?

Sue Scal has interest in Children.

What skills is Sue Scal known for?

Sue Scal has skills like Corporate Events, Lead Generation, Budgets, Event Planning, Strategy, Leadership, Rfp, Trade Shows, Event Management, Advertising, Program Management, Marketing.

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