Susan is an industry disruptor; having launched or worked alongside celebrities such as Eva Longoria, Quentin Tarantino, Lily Allen, Danny Cipriani and Ne Yo, her experience spans over 15 years and her creative style has evolved with the changes in consumer lifestyle and trends in technology.Susan is driven by future thinking and trend analysis. Her teaching in both education and business management courses are based on what lies ahead. Susan now focuses on both ‘renovation’ and ‘innovation’ strategies for brands of all sizes. Her talent is in luxury, but with a growing number of non-luxury brands presenting luxury service offering, she can ensure brand loyalty and equity are achievable, and sales into key retailers or direct to consumers realised. More news stories ahead as Sue moves in all categories; from fashion to football and gaming opportunities in marketing to banking institutions being held to leadership training upgrades.Susan has extensive experience in creating compelling stories and supporting assets for both brand and student. Susan is an expert in weaving the customer journey so as to inspire, educate and convert. She translates brand vision into strong and compelling brand stories and plans. Her intention is always to resonate with customers, drive awareness and build brand loyalty.Amongst Susan’s capabilities is her ability to manage the application of brand identity by delivering materials, on time in full, and ensuring all brand guidelines, templates and other supporting resources (marketing collateral, training documents, etc) are fit for purpose. She ensures that plans and the creative approach to assets drive a brand’s consumer and commercial agenda. Susan has lead press office activity and managed reputation in the media, defining and placing key messages to increase organic coverage for brand profiling. Moreover, she has overseen multiple influencer plans in order to build and retain strong relationships. Always securing ongoing coverage through a mixture of ongoing relationships to gifting and tactical payment. She is an expert and an educator in building engagement across our social media channels to ensure activity is always on-brand, and supportive of the overall brand story.With experience in event creative, production and guest management, Susan has worked for esteemed clients such as Givenchy, Chopard and Police during the Cannes Film Festival. Susan has launched brands into luxury categories and orchestrated product placement and photoshoots in order to elevate brand visibility and prestige.
Listed skills include Brand Development, Social Media, Public Relations, Press Releases, and 34 others.
