Sue Shen Leong Email & Phone Number

Kuala Lumpur, Malaysia

1. Develop, propose and execute effective marketing communication strategies to achieve business objectives2. Plan and develop effective marketing strategies to maximize market opportunities.3. B2B promotion for Key Accounts, Chained Pharmacies and Supermarkets.4. Updating product catalogues and prepare listing proposals.5. Liaising with media for brand exposure, seeking for opportunities to promote brands with minimum budget.6. Social Media Marketing (5 Brands)- www.facebook.com/dentistemalaysia- www.facebook.com/dentalpromalaysia- www.facebook.com/genesisprogumcare- www.facebook.com/drbarmansuperbrush- www.facebook.com/SmileLinkDentalGroup5. Execute Facebook contests, Sweepstakes Contests & Sampling - Dentiste’ Christmas Pack Contest (http://goo.gl/PmZKyh)- Dentiste’ Free Sample Giveaway (http://goo.gl/NZeDtY)- DENTALPRO Free Toothbrush Giveaway (http://goo.gl/drU4em)- Genesis ProGumCare Free Sample Giveaway (http://goo.gl/4Ib6Iv)6. Set up & manage company’s E-commerce stores (drive sales)- www.smilelinkshop.com- www.rakuten.com.my/shop/smilelink7. Maximize product exposure by listing in other E-commerce sites- www.hermo.com.my (http://goo.gl/SS3eRx)- www.hishop.com (http://www.hishop.my/oral-care)- http://modbox.com.my/modshop/product-category/oral-care/Expanding brand exposure,encouraging tryouts via Beauty Box giveaways/blogger reviews- HiLife Review (http://goo.gl/1btC2K)- Blogger Review (http://goo.gl/1mpeuT)- E-Commerce Site Review by Beauty Ambassador (http://goo.gl/9Nmn8g)9. Organize & Coordinate Road Shows & Exhibitions- Malaysia’s International Dental Congress Exhibition (2013 & 2014)10.Promoter Recruitment and provide training for new staff.11. Developing marketing materials with the designer (brochures, online advertisements, Infographics,Posters, Advertisements, product packaging, product displays)12. Premium gift sourcing - Canton Fair 2014 (Guang Zhou)

Igb Midvalley

- To develop,propose and execute effective marketing communication strategies to achieve business objectives.- Plan and develop effective marketing strategies to maximize market opportunities- Able to fulfill and achieve monthly and yearly new customer visit target.- A&P Budget controlling & media planning (Newspapers, TV & Online)- Coordinate with suppliers, graphic designer and printers.- Organize and supervise photoshoots of advertising campaigns.

Assist in the planning and proposals of annual Advertising, Promotions and Marketing budget & activities.Assist Brand Manager in company building activities, ie advertising, promotion, events as well as public relationsAssist in preparing complete A&P and Marketing plans and budgets to propose to Management.Assisting in planning above the line and below the line promotions and mechanics of promotions. Assisting in ensuring Retail Outlets carried out promotions as per plan.Assisting in analysing the effectiveness of each A&P and Marketing activities and to emulate and repeat effective ones. Attending and coordinating in promotions and event launches.All other A&P, Marketing and projects and assignments as delegated by the Marketing Manager or senior management. Assisting in assessing feasibilities of sponsorships and joint promotions. Assisting in proposal(s) to managements on sponsorships and joint promotions. Responsible for timely and successful execution of marketing activities to achieve set objectives.Provide support to the operation team in project management and in-market execution of marketing initiatives.In charge of preparation, event day and post event activitiesResponsible in preparing and promoting of all company promotional materials, ie: bunting, leaflets, festive greeting cards, style tips and Facebook content.

Create and compose contents for text servicesCreate taglines for advertisement campaigns for the mobile services or applications we are currently offering to the publicScheduling contents to make sure that the contents are delivered to subscribers in timePerform research on creating new applications and mobile servicesActive in brainstorming activities to provide new ideas and market research for advertisement campaignsInternship: Cooperative Placement 1Media Genius Sdn Bhd, Cherasbrainstorming writing and translation of articles before publishingconduct interviews do research for ideasInternship: Cooperative Placement 2In-Express Sisters Group (M) Sdn Bhd, Midvalley Kuala Lumpurwriting and translations of press releases for editorial sectionin charge for advertorials under beauty sectionattend events such as product launching, press conferences and showsconduct interviews for writing purposes

B.A. (Hons, Mass Communication (2004

Foundation, Arts (2003

Bachelor Of Mass Communication, Marketing Communication

Upsr