Founder and Chief Executive Officer of Iris Booth, whose creativity and leadership drives innovation and excellence in the photographic sector.Sue Siri drew on her 25+ years of deep industry knowledge to create the world’s first self-serve photo studio. At the foundation of Iris lies the ability to capture, edit and download high quality images to a mobile device. But it’s the organization and dissemination of these images that have revolutionized the world of headshots and badging. Sue studied photography in college and went on to become the first female press photographer to ever work in Nova Scotia. She has never stopped breaking barriers or pushing boundaries. Sue went from operating a successful photography studio in downtown Halifax to building a multi-million-dollar, international company. From judging print competitions to judging pitch competitions.  Drive and work ethic are core to her success, bringing the company from ideation to prototyping and then to market. During this process Sue has developed strong skills in product design, project management, and business development. Sue’s acumen and dedication to relationship care has ensured that Iris Booth continues to have high client retention and an impressive referral business.  From business conferences and technology events to innovation and export awards, Sue Siri’s unique path to success has piqued the interest of many. Over the last 8 years, Sue has been telling the story of Iris Booth and how it came to dominate this modern photographic market.