Strategic partner to the C-Suite of Salesforce’s top customers in the Retail and Consumer Goods vertical. Collaborated with our customers to understand their business goals, technical landscape, and organizational constraints Created visions and roadmaps to deliver transformational digital products and experiences that drove revenue, CSAT and LTVEngagements leveraged the full Salesforce technology stack, including Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Tableau, Slack and all supporting products

Strategic advisor to C-Level clients at Fortune 500 companies, including Disney Studios, Samsung and ParamountWorked directly with the CTO to develop and execute a technology and analytics roadmap, spanning 5 lines of business across Disney StudiosPartnered with the Global Samsung Center of Excellence, to accelerate digital strategy, business outcomes and technology platforms across 47 countriesPioneered a new analytics methodology to assess the omnichannel impact of Super Bowl advertisements, helping to guide the investment of $3.5M for a 30-second spotLaunched mobile marketing initiatives that grew downloads 300% year-over-year. Developed paid social media campaigns on both Facebook and Twitter. Leveraged look-alike modeling to reduce online CPA by 40%

Partnered with C-Level clients at Fortune 500 companies to develop and execute roadmaps to accelerate digital transformationEngagements included digital marketing, digital strategy, social media, analytics, web site optimization, data science and CRM. Grew revenue from this work by $2.5M in my first 18 monthsPartnered with cross-functional team to develop and sell a digital engagement to Sony Electronics. Led all aspects of the subsequent engagement, including social media strategy, analytics, and technology recommendations, across 10 countries

Directed social media and online communities that spanned 18 countries globally, and supported a customer base of over 2 million worldwidePioneered the development of an online community that combined user generated content, consumer support, company content, and influencer rewards into a single, integrated customer experience. Drove marketing plan and adoption for the platform, resulting in 1 in 3 customers becoming active members

Led a 10-member team, developing and executing technology strategies for 5 lines of business across Capital One, including web site design and development, email, site optimization, analytics, and display mediaDirected an initiative to re-engineer a complex predictive model that predicted the likelihood of charge-off by a consumer. Worked with a team of PhD statisticians and data scientists to model the impact of the proposed changes and ensure that the new model had no negative impact on revenue. Delivered the initiative in 25% of the time of the prior deploymentAchieved prestigious Circle of Excellence Award, given to only 5% of associates during their careers at Capital One