Sue Spaight Email and Phone Number
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Experienced, insightful and creative marketing strategist. My core expertise is finding and articulating the heart of a brand — the sweet spot between the brand's excellence and the audience's desires. I currently specialize in healthcare brands, with significant experience across several other categories, including financial services. I am a LUMA-certified Design Thinking Practitioner and have also completed multiple IDEO human-centered design courses. HEALTHCARE EXPERIENCEArkansas Children'sAurora Health CareColumbus Community HospitalGlobal Healthcare Exchange (GHX)Horizon Home Care and HospiceMedCenter HealthNurture (Steelcase)ProHealth CareSage ACOThedaCareTriHealthWheaton Franciscan HealthcareOTHER EXPERIENCEFitness: AddeoFit, Dirty Girl Mud Run, YMCA Financial Services: Northwestern Mutual, Spring Bank, Metavante, Park Bank, Digital Check Consumer Electronics: ZOOM audio/video, Resident Audio CPG: Pretzilla, Palermo's Pizza, Chi-Chi's, DowBrandsEducation: Alverno College, Cardinal Stritch University, Nativity Jesuit AcademyNon-Profit: BloodCenter of Wisconsin, Milwaukee Art Museum, Milwaukee Symphony Orchestra, Harmony Foundation, AIDS Resource Center of WisconsinPowersports: Harley-Davidson Motorcycles, Harley-Davidson MotorClothes, Harley Owners GroupRetail: Batteries Plus, Wisconsin VisionTechnology: Zywave (SaaS), Gateway computers, PictureTel videoconferencing, Zing Interactive TVTravel/Tourism: Visit Milwaukee, Marcus Hotels, Embassy Suites, American AirlinesHere are some PERSONAL ACCOMPLISHMENTS that probably tell you more about me as a person than my work experience does. I love helping people. I co-led the #SaveTeecycle fundraiser which rebuilt a family's home after a flood in 6 weeks. I led the #TeamSprecher Liver Life Walk team, crushing the fundraising goal. I love a challenge. I served as a Team Captain for the #TeamPaxton fundraising effort for MACC Fund, completing a half marathon as a top fundraiser. I was a core member of the Racers Against Childhood Cancer team and completed a half-Iron-distance triathlon. I hiked the Grand canyon from rim to river to rim in one day. I am a kind, happy person with positive energy. I am a 200-hour Yoga Alliance Registered Yoga Teacher.
Core Creative
View- Website:
- corecreative.com
- Employees:
- 89
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Core CreativeMilwaukee, Wi, Us
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Vice President, Insights And StrategyCore Creative Oct 2022 - PresentMilwaukee, Wi, UsMember of Executive Leadership Team. Lead and oversee insights and strategic development for clients and the Core business. Accountable for the quality of our insights and strategy work and high client satisfaction.•As a strategic facilitator, I recently led breakthrough brand strategy and employer brand development for one of the top health systems in U.S. Population Health, as well as service line positioning for their cardiovascular and cancer service lines. Co-presenting the brand work at the SHSMD conference. •Completed multiple training programs on human-centered design/design thinking and am leading this creative innovation practice with our team and clients.
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Senior Director Of Insights And Strategy (Customer Insights | Brand Strategy | Marketing Strategy)Core Creative Oct 2017 - Oct 2022Milwaukee, Wi, UsCustomer research, insights and strategy leader. Responsible for development/mining of customer insights and marketing, brand, digital and content strategies for clients. Specialty in healthcare and health brands. •Worked with healthcare systems to optimize COVID-19 messaging strategies. Led research on vaccine adoption for a top Southern children's health system and co-presented strategy at SHSMD conference.•Implemented new quantitative research platform and completed quantitative market studies for healthcare system including community masking attitudes and behaviors and employee benefits attitudes. •Led brand definition for Midwestern health care system, in collaboration with client's additional research and strategy partners. Client said we took their foundational work and "took it to a whole new level." •Helped win new regional hospital and clinics client; led rebranding process including interactive strategy workshops. Client was extremely satisfied with our work and how we captured their style of care in a consumer-relevant platform. •Led rebranding discovery and strategy for a highly complex service brand. Client was thrilled with the DNA-appropriate articulation of their brand.
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Director Of Research & Insights (Customer Insights | Digital Strategy | Digital Marketing)Gs Design May 2014 - Oct 2017Collaborated with GS clients and teams on customer insights, digital strategy, brand strategy and content strategy. •Developed strategic models and digital/brand strategies for clients including Northwestern Mutual, Harley-Davidson and Aurora Health Care. Facilitated brand strategy workshop exercises. •Acquired customer insights and built brand strategies for AddeoFit, Zoom North America and agency business development efforts. •Worked on omnichannel content strategies for HOG Magazine. •Led successful proposals to acquire two new clients in Q4 2016, in healthcare and CPG categories. •Led agency's social media strategy, implementation and reporting. Established strong team of six internal content contributors, developed successful new process and guided execution. •Added social media as agency discipline, with a new national client brought to agency by professional relationship of mine. •Started at GS as Brand Strategy Lead in 2014. Transitioned to Director of Marketing and Insights in 2016.
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Freelance Strategist (Specializing In Digital Strategy | Brand Strategy | Social Media | Content)Flash Of Insight Llc Jan 2016 - Dec 2016Partner with freelance clients with smaller budgets - often non-profit organizations - on brand strategy, social media planning and content development projects. This work is for brands that need a solid strategic foundation on which to build their marketing programs and/or need help with content creation. My focus is on ensuring that not only do clients have the strategic insight needed, they also have the level of detail and clarity they need in order to successfully execute programs themselves. •Conducted in-depth analysis of nonprofit healthcare client's numerous digital media channels. Created two-year strategic vision and roadmap for focused and improved social media engagement. •Built new brand value proposition with secondary education client and wrote their website copy to bring it to life.
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Director Of StrategyJigsaw Llc Dec 2010 - May 2014Milwaukee, Wi, UsLed development of client brand, communication, digital and social marketing strategies for a variety of clients and business development efforts. Led/participated in implementation of numerous and varied digital/social initiatives. Counseled clients on how to use digital and social media with a strategic purpose. Wrote and spoke on topics in digital/social media strategy.•Led strategy and oversaw website, social media/ambassador development, media relations, and PPC execution for Dirty Girl Mud Run. Program created substantial increases in audience engagement and generated high volume of blog coverage and media coverage, which led to increased conversion to registrations. Added social media as new agency discipline. •Architected integrated online marketing program for new healthcare client, a business which was generated from a personal relationship of mine. Oversaw execution of website, PPC, display and social program which resulted in significant offline conversions. -
Chief Strategy OfficerMeyer & Wallis Sep 2009 - Dec 2010Us•Led account management team and hired/directed digital team in Milwaukee office for first year; then oversaw strategy, digital and creative. •Led acquisition of significant new client relationships -
Director Of StrategyJigsaw Llc Oct 2007 - Sep 2009Milwaukee, Wi, Us•Played leading role in winning six new accounts over two years, significantly diversifying client base•Established three new external partnerships that strengthened agency capabilities in key areas of customer experience, media relations and social media•Implemented Facebook program that in one week moved teenage influencers to drive results, creating case study that contributed to two new business wins
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Vp, Director Of Planning And ResearchKohnke Hanneken, Inc. Nov 2000 - Aug 2007•Responsible for planning and execution of all client research initiatives, including numerous qualitative and quantitative studies; authored questionnaires, moderated focus groups•Created strategy behind Potawatomi Bingo Casino brand campaign, which markedly increased unique visitors, customer loyalty and casino revenue •Created Potawatomi Bingo Casino Full Moon Frenzy promotion, which accomplished the challenging objective of significantly increasing off-peak (2AM) casino traffic•Authored a comprehensive brand communications plan for Embassy Suites Waikiki Beach Walk, converting a dissatisfied client to an enthusiast•Created strategy for Metavante brand that helped drive double-digit direct marketing response rates and inbound calls from challenging C-level audience
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Account DirectorCarmichael Lynch Sep 1994 - Aug 1999Minneapolis, Mn, Us•Led Kelly-award winning campaign for Harley-Davidson motorcycles•Crafted research and strategies to extend appeal of Harley-Davidson brand to younger audiences•Created and championed strategy behind repositioning for Harley-Davidson MotorClothes which substantially improved perceptions of the brand•Managed communications for technology businesses including original consumer launch of Gateway computers, PictureTel videoconferencing and Zing interactive television•Earned three promotions in five years -
Account ExecutiveHenderson Advertising 1994 - 1994Managed research, strategy, creative and production for DowBrands businesses
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Account ExecutiveTemerlin Mcclain, Dallas Jul 1991 - Dec 1993•Managed all communications for American Airlines Central Division, travel trade and European markets. •Promoted from assistant to AE after first year•Earned unsolicited written accolades from client to senior agency management•Introduced new brand review system to be followed by all agency accounts, referred to as the "Gold Standard"
Sue Spaight Skills
Sue Spaight Education Details
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University Of Wisconsin-MadisonJournalism/Advertising -
International Center For PhotographyPhotojournalism
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East Troy High School
Frequently Asked Questions about Sue Spaight
What company does Sue Spaight work for?
Sue Spaight works for Core Creative
What is Sue Spaight's role at the current company?
Sue Spaight's current role is VP of Insights and Strategy: Audience Insights | Brand Strategy | Marketing Strategy.
What is Sue Spaight's email address?
Sue Spaight's email address is su****@****bal.net
What is Sue Spaight's direct phone number?
Sue Spaight's direct phone number is +141469*****
What schools did Sue Spaight attend?
Sue Spaight attended University Of Wisconsin-Madison, International Center For Photography, East Troy High School.
What are some of Sue Spaight's interests?
Sue Spaight has interest in Children, Environment, Health.
What skills is Sue Spaight known for?
Sue Spaight has skills like Integrated Marketing, Digital Strategy, Digital Marketing, Social Media, Marketing Strategy, Online Marketing, Social Media Marketing, Advertising, Strategic Planning, Brand Development, Market Research, Content Strategy.
Who are Sue Spaight's colleagues?
Sue Spaight's colleagues are Jill Dickerson, Amy Congemi, Sam Driscoll, Katie Sell, Mike Rosario, Anna Krajcik, Kevin Plagge.
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