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Results-oriented strategic marketing and business development executive with a proven track record within B2B and B2C industries. My entreprenuerial focus, broad skill-set and dedicated work-ethic have enabled me to wear many hats in driving business growth and sales for start-ups, small businesses, large corporations and national brands. In-depth experience developing and executing multi-channel marketing programs, partnerships and consumer engagement initiatives for Fortune 500 clients across Financial Services, Telecom, Travel, CPG, Retail and Services clients and multi-media technologies.Core Competencies: Marketing Strategy and ExecutionCRM /Loyalty /Shopper MarketingCommunications Plan DevelopmentDigital Media & Multi-Channel IntegrationSales &Partnership DevelopmentDigital Offer & Promotion StrategiesMarket Research & InsightsPerformance Metrics & AnalyticsCross-Functional Team ManagementAgile Leader & Innovative Problem SolverIn-depth industry experience across the Financial, Telecom, CPG, Service & Retail Sectors
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Chief Ai Content StrategistWetwareaiBoston, Ma, Us -
Senior Vice President Strategy & Client ServicesKingfish + Partners Mar 2015 - PresentBeverly, Ma, UsKing Fish Media is a digital marketing agency that enables companies and brands to authentically engage with their customers, prospects and fans through the development and utilization of ownable and valued content that resonates with consumer needs and desires fostering long-term, profitable relationships. -
Vp Marketing Planning & AnalysisVantage Deluxe World Travel Groups Feb 2014 - Feb 2015Boston, Ma, UsLead circulation and crm team in the management of multi-channel direct marketing campaigns integrating targeted email, catalog and direct mail promotions to generate sales to existing and new consumer audiences. Oversee daily analysis of integrated campaign performance to continuously improve marketing effectiveness/ROI. -
Director Of Marketing - Digital Media SolutionsValassis Nov 2009 - Aug 2013Livonia, Michigan, UsLed go-to-market strategy, value proposition development and multi-channel marketing implementation for Valassis' Digital Media portfolio including online display advertising, digital coupon distribution, email, mobile, and local search. Integrated existing Valassis positioning and portfolio with evolving digital product roadmap, sales focus, and marketplace dynamics to create advantageous solution positioning and relevant selling strategies. Recommended strategies and tactics to improve both top-line and bottom-line results for product portfolio based on client / category marketing objectives and digital functionality. -
Sr. Manager Product Management And Marketing - Digital Media SolutionsValassis 2007 - 2009Livonia, Michigan, Us -
Sr. Customer Marketing Manager - Retail & ServicesValassis 2006 - 2008Livonia, Michigan, Us -
Director, Sales Development - 1 To 1 DivisionValassis 2003 - 2006Livonia, Michigan, Us -
Sr. Acct Manager/Director Corporate DevelopmentPrevision Marketing, Llc 1998 - 2003
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Vp New Business DevelopmentThe Kessler Group 1995 - 1998Boston, Ma, Us -
Marketing Specialist/ Acct Executive - Educational InstitutionsThe Kessler Group 1990 - 1995Boston, Ma, Us
Sue Twombly Skills
Sue Twombly Education Details
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Mit Sloan School Of ManagementArtificial Intelligence: Implications For Business Strategy -
Boston College Carroll School Of ManagementStrategic Marketing/ Business Mgmt -
Middlebury CollegeInternational Politics & Economics
Frequently Asked Questions about Sue Twombly
What company does Sue Twombly work for?
Sue Twombly works for Wetwareai
What is Sue Twombly's role at the current company?
Sue Twombly's current role is Chief AI Content Strategist.
What is Sue Twombly's email address?
Sue Twombly's email address is tw****@****ail.com
What is Sue Twombly's direct phone number?
Sue Twombly's direct phone number is +197874*****
What schools did Sue Twombly attend?
Sue Twombly attended Mit Sloan School Of Management, Boston College Carroll School Of Management, Middlebury College.
What skills is Sue Twombly known for?
Sue Twombly has skills like Direct Marketing, Online Advertising, Marketing Strategy, Integrated Marketing, Crm, Strategy, Digital Marketing, Digital Media, Advertising, Marketing, Product Marketing, Analytics.
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