Sue Watts Email & Phone Number

Philadelphia, PA, US

Wilmington, Delaware, US

• Create and implement global marketing strategy and plan for a $400M division of CSC.
• Manage team of four marketing managers and leverage both internal and external marketing services.
• Re-engineered demand generation and improved marketing influenced revenue by 49% in 2019.
• Directed new messaging framework and launched successful new technology solutions as part of a cohesive and impactful portfolio.
• Develop research-based C-suite personas to influence and shape customer messaging.
• Led the development of a marketing dashboard and scorecard for our division.

Philadelphia, PA, US

• Lead strategic marketing & communications team that builds awareness and reputation for corporate objectives via brand and marketing strategies, communications and digital strategy.
• Generate, manage and establish alignment of marketing and brand strategy with the company's strategic vision.
• Strengthen marketing and communications digital infrastructure to fuel the company’s continued growth.
• Serve as senior communications and media relations counsel, working with external agencies and internal teams to craft and place content and media that highlights the company’s expertise.
• Ensure the adoption of the Company's brand standards and brand voice into all communications worldwide, employing multi-media strategies to deliver competitive distinction.
• Provide executive communication support and counsel to CEO, along with senior leadership, to ensure strategic alignment internally and thought leadership externally.

Philadelphia, PA, US

• Responsible for marketing, communications and brand management to support overall Company and business unit strategies.
• Execute a corporate brand strategy that builds the company's reputation in the marketplace.
• Enhance content for Company website and manage and measure all corporate social media channels.
• Manage all C-level and strategic communication activities including internal and external presentations, speaking engagements, social media, PR opportunities
• Develop and execute a Corporate messaging and public relations program that effectively positions the Company and its vast offerings within its target markets
• Oversee the ongoing growth of the company’s content marketing framework and measure results quarterly

Midland, Michigan, US

• Developed global, multi-channel digital communications strategies for five Dow business units that will create demand to drive business growth and meet sales goals.
• Provided leadership to businesses by effectively communicating brand value via customer-centric value propositions channeled through more modern, digital marketing communications best practices.
• Engaged Dow audiences in two-way dialogues to build awareness, demand, advocacy and loyalty.
• Served as business focal point for emerging digital marketing, social media, SEO/SEM and analytic trends and policies.

Philadelphia, PA, US

• Developed the global marketing strategy for a venture capital funded software company, and reported directly to the CEO.
• Built and led marketing team of three managers along with creative service and pr consultancy.
• Changed how marketing interacted with sales to support key sales growth and market penetration.
• Managed and evangelized the positioning and message points with all customer-facing teams.
• Supported channel sales by running channel promotional programs.
• Headed the execution of all corporate and product marketing plans focusing on demand generation, brand visibility, social media, channel partner marketing, sales enablement and viral outreach.

Toronto, ON, CA

• Developed global marketing strategy and managed product line for $300M business unit targeting academic research with a marketing team of eleven, including heads of marketing from two acquired software companies.
• Developed life sciences market segments via market research & analysis of competition & trends.
• Formulated a global sales enablement program for each key announcement and new product launch.
• Formulated a global sales enablement program for all channel sales
• Created all product positioning, digital and social media strategies
• Co-managed a matrix-aligned Marketing Services team.

Toronto, ON, CA

Developed global marketing plans for $230M strategic business unit targeting academic research with a team of eight managers. Supervised tactical implementation of marketing plans and brand campaigns managing a $3M budget. Led unit’s Balanced Scorecard to show growth and improvement analytically, based on learnings from my MBA program.

Toronto, ON, CA

Developed product marketing plans for $23M product line. Supervised team of seven managers responsible for tactical implementation of marketing plans directed at academic research universities. Led cross-functional team to build and manage a life sciences e-commerce web site.

Toronto, ON, CA

Managed lead generation activities to academic research universities in North America and EMEA.

Ba, English & Marketing Concentration

Mba, Master'S In Business Administration