Sue Brown Email & Phone Number

Minneapolis, MN, US

Minneapolis, Minnesota, United States

Consultant on the Omnichannel Marketing team for the Truvia Natural Sweetener brand at Cargill. Responsible for assisting e-commerce marketing at major CPG retailers and Amazon.

United States

• Worked in close collaboration with business partners across the company to define, strategize, lead, develop and implement innovative B2B marketing solutions designed to acquire new commercial markets clients, deepen.
• Led the strategic development and execution of data-rich campaigns and initiatives that were directly responsible for the acquisition of numerous high-profile clients. Campaign assets included white papers, videos.
• Developed and directed campaigns for Blue Care Advisor, the company’s proprietary, all-in-one member management and navigation solution, which generated nearly 500 new business leads and surpassed competitive /.
• Led development and implementation of an online presentation portal to showcase the company’s expanded tech and AI capabilities, thereby facilitating new business and client retention opportunities.
• Overcame staffing challenges to build high-performing team from ground up, ensuring operational excellence and innovation.
• Meticulously managed the marketing budget, ensuring alignment with growth objectives.

Greater Minneapolis-St. Paul Area

Expertise in both consumer and business-to-business marketing strategy, brand / creative development and execution, new product development, white space opportunity identification, category and competitive assessments, promotion strategy and implementation, digital marketing and content development, consumer insights and research, project management, and.

Greater Minneapolis-St. Paul Area

• Led global development of vertical marketing initiatives and new product introductions across six major business units* for Stratasys, a leading manufacturer of 3D printers and materials ($750M). Responsible for.
• Introduced 3 printers, 5 materials and a proprietary technology platform to the global market.
• Creation of 12 lead generation campaigns, one of which generated nearly $1M in sales opportunities in the US alone.
• Planned and executed trade-in promotion that generated more than $11M in sales and a micro-promotion that generated $420K in less than 6 weeks yet cost only $25k – a return on investment of 15:1.
• Cross-functional partnership with engineers, sales, upper management, legal and PR teams to ensure enterprise compliance, brand consistency and top-down validation.
• Grew sales organically within vertical markets by more than 35% in less than one year.* Vertical markets included manufacturing, aerospace, automotive, medical, dental and materials.

Greater Minneapolis-St. Paul Area

• President of Brown + Associates, an award winning, full-service marketing agency / consultancy. Client list included Pfizer, Pepsi, Frito-Lay, Trimble Navigation, UnitedHealthcare, and GN ReSound.
• Led strategic plan development, branding, and marketing communications for existing Pfizer products that increased sales by $26M. Launched five new first-in-class products that generated an incremental $15M in sales.
• Led national and state initiatives to support UnitedHealthcare’s partnership with the National Restaurant Association in response to the introduction of the Patient Protection and Affordable Care Act (PPACA). Areas of.
• Conducted comprehensive “voice of the customer” research for Trimble Navigation, a multi-national GPS navigation company, to determine potential new business models, competitive brand strategies, brand strengths and.
• Assisted GN ReSound with the redevelopment of its corporate website, the creation of its new e-commerce website, and the initiation of new brand marketing communications.

Greater Minneapolis-St. Paul Area

• Destron Fearing was a $42 million manufacturer, marketer, and distributor of branded radio-frequency identification (RFID) products sold through retail distribution channels in North America, Europe and Japan..
• Led the reinvention of the company’s marketing department and the revitalization of its corporate brand. Developed strategic and tactical marketing plans to increase competitive brand differentiation and drive product.
• Partnered cross-functionally to increase profitability by streamlining and enhancing the existing product portfolio, driving new product development, creating new product quality standards, and improving ERP processes.
• Drove one-of-a-kind research project that drove the development of customer profiles, the discovery of competitive strengths and weaknesses, and the creation of key marketing programs and new products.

Greater Minneapolis-St. Paul Area

• Led strategic development and management of a portfolio of products for the agency’s largest client, Pfizer. Areas of focus included marketing strategy and planning, brand development, advertising and promotion, media.
• Created ground-breaking preventive health care loyalty program which enrolled 150,000+ participants and created launch pad for new product introductions.

Bachelor’S Degree, Political Science / History

• Academic Fellow • Scholarship Winner • Co-Author Scientific Journal Article • Graduated at the top of my class

Digital Marketing Certification Program

Mini Mba, Executive Mba