Sue Webb Smith Email & Phone Number

Collingwood, Ontario, Canada

Actively involved in the developer/builder industry in Ontario since 1982 Sue's career has included positions as in-house Marketing Director for several major companies including Runnymede Development Corporation (2 years); Rose Corporation (2 years); Geranium Corporation (1982 - 1989 and 2008 - 2015); as owner of full-service Marketing & Advertising agency Webb Smith Marketing Group Sue has been involved in numerous large scale projects in the GTA. In association with Partnership Marketing… Show more Actively involved in the developer/builder industry in Ontario since 1982 Sue's career has included positions as in-house Marketing Director for several major companies including Runnymede Development Corporation (2 years); Rose Corporation (2 years); Geranium Corporation (1982 - 1989 and 2008 - 2015); as owner of full-service Marketing & Advertising agency Webb Smith Marketing Group Sue has been involved in numerous large scale projects in the GTA. In association with Partnership Marketing (2017-2021) Sue has worked on condominium and low-rise communities in Ottawa, Barrie and Collingwood. Sue’s expertise encompasses directing the development and implementation targeted marketing and sales strategies. She is versed in the many aspects of online and social media, market research, event marketing, public relations and publicity campaigns. In addition, she has worked closely with architectural and interior design professionals in the development of innovative product design, presentation centres and model homes. As both an independent hands-on consultant and flexible dedicated team player Sue brings a wealth of experience to your project.During her tenure at Geranium Homes Sue’s marketing and sales strategies saw successful sales results and grew the company’s brand recognition over several projectsHonours and Awards CHBA,BILD, OHBA2008 – 2014 Geranium nominated finalist in 39 design, marketing & sales awards, winner of 12 inc. 2012 BILD builder of the Year, 2014 Community of the Year and 2011 Canadian Home Builder Association’s “Grand Sam”. 1991 Geranium Homes, Winner of BILD (then GTHBA) Grand Sam Award. 1990 Geranium Homes listed as 6th largest builder in Canada by industry monitoring agency CanadaData. Show less

Markham, Ont.

Delighted to be involved with the innovative, creative and talented team at McOuat Partnership and to be working on projects with Lianne McOuat. Always happy to be learning and discovering new developments in this exciting industry.

Projects In Port Hope, Peterborough, Lindsay

Revitalized corporate brand through total redesign of web site, revamp and update of existing sales presentations, introduction of new pricing strategies, social media campaigns and digital and print advertising campaigns. Resulted in increased traffic of qualified prospects to all sites, improved ratio of sales:traffic and increased sales across the three sites to exceed targets for the period.

Collingwood

Sue Webb Smith’s wealth of experience spans over 35 years to the developer/builder industry in Ontario. Bringing the strategic thinking, management skills, marketing expertise and vision required to create increased sales success, revenues and profitability in developer/builder projects, Sue’s expertise has gained her clients brand recognition and numerous marketing, sales, and design awards including for Geranium Homes 2012 BILD Builder of the Year, 2014 Community of the Year and 2011 Canadian… Show more Sue Webb Smith’s wealth of experience spans over 35 years to the developer/builder industry in Ontario. Bringing the strategic thinking, management skills, marketing expertise and vision required to create increased sales success, revenues and profitability in developer/builder projects, Sue’s expertise has gained her clients brand recognition and numerous marketing, sales, and design awards including for Geranium Homes 2012 BILD Builder of the Year, 2014 Community of the Year and 2011 Canadian Home Builder Association’s most prestigious marketing award the “Grand Sam” Award. Show less

Sue’s role as Sales & Marketing Director at Geranium Homes won the firm recognition by both industry peers and the homebuying public as winner of twelve marketing and sales, and design awards including 2012 BILD Builder of the Year, 2014 Community of the Year and 2011 Canadian Home Builder Association’s most prestigious marketing award the “Grand Sam” Award. Sue developed and implemented the marketing and sales strategies to launch and sell out low rise developments in Stouffville (Cardinal… Show more Sue’s role as Sales & Marketing Director at Geranium Homes won the firm recognition by both industry peers and the homebuying public as winner of twelve marketing and sales, and design awards including 2012 BILD Builder of the Year, 2014 Community of the Year and 2011 Canadian Home Builder Association’s most prestigious marketing award the “Grand Sam” Award. Sue developed and implemented the marketing and sales strategies to launch and sell out low rise developments in Stouffville (Cardinal Point, 7 phases total sales 900 units); luxury estate homes in Ballantrae (Forest Trail Estates - 51 units); (Bloomington Woods - 18 units); and in Pickering (infill 26 units) and Port Hope (Verandas - 50+ units). 67 unit, infill mid-rise development in Stouffville PACE on Main sold 30% on opening. Show less

Toronto

A full service marketing and advertising agency, designed specifically to service the new home industry. Clients included the communities of Erin Mills - Mississauga, Aurora Grove on Bayview, Williamsburg - Whitby; Old Winchester - Brooklin; Aspen Ridge Homes, Eden Oak Homes,Cachet Estate Homes, Edgeport Homes, Freed Homes, Georgian Group, Genesis Corp., Fieldgate & Lebovic Homes, North Star Homes, Northcliffe Homes, Zancor Home.

Toronto, Canada Area

During this period Geranium Homes grew from a small builder predominantly in areas east of the GTA to become 6th largest builder in Canada in 1990. Sue Webb Smith oversaw the marketing of upwards of 15 projects in areas including Cambridge, Mississauga, Brampton, Bolton, Barrie, Aurora, Newmarket, Lindsay, Peterborough, Scarbroough, Whitby, Bowmanville, Courtice, Cobourg. Winner of several BILD marketing awards, Geranium Homes won BILD Grand Sam Award for Marketing in 1991