Sue Wolski Email & Phone Number

Management consultant for in-house agencies and creative, marketing and digital teams. Expert at the core practice of establishing and operating in-house creative teams, delivering impactful creative through the effective management of people, process and technology. Offer operational consulting including:- Strategic Planning- IHA Start-up- Process Improvement- Organizational Design- Financial and Business Management- Business Planning- Technology Selection and Implementation- Personnel Development- Change leadershipIn addition, I support creative executives, leaders, account and project managers through coaching and training.

Mount Laurel, Nj

Established a strategic design, content, and digital team, including processes, metrics and outsourcing model to support the growth of seven unique business channels and address rapidly changing business needs and market requirements. The team averaged 1500 projects annually and is recognized for raising the quality of the marketing materials while controlling costs. • Developed multichannel marketing campaigns for seven business channels resulting in the achievement of a significant upgrade in national industry ranking from #14 to #7 within fifteen months.• Led the development and introduction of the company mission and values championing the collaboration of a cross-channel team. Awarded Graphic Design USA 2015 in-house design award for Mission and Values Signage, May 2014.• Managed the brand and marketing material integration of four acquired retail mortgage companies. Introduced personalized custom marketing and communications for the channel through a CRM platform.

Mount Laurel, Nj

Leader of in-house brand services team including meeting and event management, design, writing, digital and print production, project management, and field marketing online fulfillment. • Led rebranding efforts through PHH Corporation and the Fleet and Mortgage business units. Developed, communicated and implemented brand strategy, positioning, messaging, architecture and identity to support corporate and business objectives and differentiate PHH in the marketplace. Resulted in increased awareness, understanding and engagement across all stakeholder segments, including clients, investors and employees.• Drove selection and implementation of online project management tool to ensuring operational effectiveness through measurement, prioritization, and budget management to optimize productivity. Resulted in an 18% annual cost savings.• Developed a multi-location team, along with the implementation of consistent, efficient processes to drive quality-marketing products resulted in an engaged team passionate about delivering effective, top quality marketing campaigns.• Directed the verbal and visual approach for the company recognition program resulting in improved employee engagement. • Developed a multi-touch D2C refinance campaign that exceeded the industry average by more than 30% in a highly competitive mortgage market.

Cella helps creative executives optimize the business side of their creative operations by providing them and their teams with consulting, training, and coaching designed specifically for in-house creative organizations. We partner with our clients to deliver customized solutions that resolve their most significant challenges and create lasting change in a timely manner. Typically the operational challenges our clients ask us to support fall into one or more of six disciplines:- Strategic Planning- Process Improvement- Organizational Design- Financial and Business Management- Technology Selection and Implementation- Personnel DevelopmentIn addition, we author a blog for creative leaders on these topics @ www.https://www.cellainc.com/insights/blog/Moderator of Spring 2011 Creative Executive Roundtables. Topic: “The Value Proposition of an In-House Creative Team.” Included discussion on developing a value proposition, marketing your in-house team, as well as the role of “design thinking” in the organization.

Built, developed, and led best in class Creative Services group of 50+ associates and an annual budget of $14MM within the company’s newly centralized marketing department supporting industry leading sales force operating through four distinct channels and generating over $20 billion in sales.• Developed creative vision and strategy for a Single Lincoln marketing system representing the Lincoln brand and encompassing all product lines and sales needs. Included system architecture for each product line as well as comprehensive design and editorial guidelines to ensure logical system expansion and brand consistency. Program resulted in one look and voice for the Lincoln brand as well as a 22% savings from reduced redundancy and sales centric approach.• Structured people, processes, and technology across multiple locations for optimal workflow and efficiency. Designed organizational structure; conducted job analyses, position definitions, top grading and hiring of staff.• Managed creative services team to deliver a high standard of quality and consistency from strategic concept through content and execution of all print and electronic materials including collateral, direct mail, advertising, email marketing, web design and content, video and multimedia design and production.• Drove collaborative development of end-to-end workflow management process and system, resulting in a custom designed workflow database solution. The technology made marketing processes more reliable and predictable, and resulted in 25% productivity increase through visible tracking and monitoring of all campaigns and automating data entry and work processes. • Led identification, negotiation, and transition to new fulfillment vendor consolidating materials from three locations and two providers. Resulted in annual savings of approximately $1MM.

One of four founders of values-based, employee owned, integrated marketing communications firm dedicated to delivering effective programs that help clients grow their business. Clients included: Putnam Investments, New England Financial, Liberty Mutual, Millennium Pharmaceuticals, Seaport Hotel & World Trade Center Boston, and Children's Hospital Boston.• As a leadership team, launched and grew the agency into a business with nearly $10M in revenues and 100 fulltime associates.• Developed overall business strategy, direction, and operations including culture, organizational structure, growth and profitability, business development and retention, as well as employment and benefit strategies.• Created the strategic vision for creative services team. Structured, grew, and developed all areas of diverse talent including art direction, design, copywriting, proof reading, project management (traffic), production, art buying, interactive media and infrastructure technology. • Managed people, projects, schedules and budgets to achieve a profit.• Provided creative vision and direction to create, enhance or extend a wide range of corporate brands focusing on building integrated experiences across multiple marketing disciplines including advertising, PR, communications, print collateral and online media.• Motivated, trained and provided comprehensive, hands-on leadership to firm’s creative staff at all levels.

Bfa, Communication Design

Change Management Certificate Program

Change Leadership Certificate Program

Management Accounting Certificate Program