Sufian H. Email & Phone Number

A collection of "Super Useful" products (In my opinion)

I have worked across two product teams at WorldRemit (now merged into one), initially starting out on a platform team developing a service that powers the businesses complex transfer details configuration before moving over to the app team.- Helped develop and launch a greenfield app and am currently responsible for the core send experience which is used to send hundreds of millions across the world annually. - Drove a comprehensive UX/UI overhaul of the money transfer funnel by leveraging user research, data analytics, and market insights, driving a 14% improvement in conversion rate and trimming the time it takes for a customer to send money down by 11%.- Prioritised technical debt reduction and speed improvements, streamlining the user experience across the mobile app.- Led the overhaul of payment journeys, resulting in a smoother and faster checkout process resulting in a 50% reduction in time to pay.- Developed a comprehensive tagging strategy for the app, ensuring effective data capture and analysis of user behaviour.- Currently working with a globally distributed full-stack engineering team of 11 and a designer, fostering a fun team culture (personal highlight of this role).

San Francisco, California, Us

Mobile NVMO Client- Shaped and launched marketing campaigns across the site.- Orchestrated sitewide SEO improvements which contributed to more organic traffic.- Ran numerous A/B tests across the website and web app leading to conversion improvements from a 2%on RAF all the way through to a 16% on landing page.- Helped reduce churn by 19% by learning more about our customers needs/intentions through userinterviews and behavioural data analysis.- Implemented proactive help resources and core bug fixes, achieving a 25% reduction in chat supportusage.- Owned and maintained the sitewide data layer, Google Analytics and Tag Manager.Other bits- Helped develop a data / growth offer for Idean/frog.- Played a key part in inclusive design thinking internally at Idean/frog.- Ran many workshops with senior stakeholders from banks and highstreet pharmaceutical companies toaid product discovery.

London, London, Gb

- Owned/Maintained all digital products across 2 brands.- Planned and built a new website that is SEO optimised contributing to more organic traffic.- Built 5 different internal tools/web apps Node / React) from business need, wireframing all the way to development/launch.- Implemented a BI tool, developing a suite of over 150 reports that provided critical insights into thebusiness's operational performance, enabling data-driven decision-making and strategic planning.- Led on becoming GDPR compliant, working with external legal partners and leadership.- Collaborated with leadership to ideate, plan and launch a new sister brand for the US market.- Optimised the business’s ways of working by automating and using data to assist decision making leading to a 2x improvement in pre-event prep time.- Optimised jobs fair check-in process by building custom ticket scanning platform in order to better manage flow of traffic which ultimately sped up the process by 5x and contributed to better reporting.

Started as a fun project to learn about big data technologies and ended up turning into a startup fully designed and developed by myself. Tridly collected all pageview and click data allowing site owners to see what their visitors’ most common path is to conversion.

London, England, Gb

- Kick started a new A/B test development offering and built over 100 test variants for a range of clients from startups all the way up to FTSE 500 companies.- Automated funnel opportunity analysis spreadsheets and eventually productised it.- Worked with client tech teams to implement tools.- Led optimisation projects and strategised marketing campaigns.

I worked with a number of different clients as an Engineer / Product person here are a few of the highlights:- Worked with the CEO to help identify opportunity spaces- Wireframed ideas, developed (Python) and launched MVPs- Worked closely with the team to test the MVP with live traffic.- Identified, designed, developed and analysed a number of A/B tests (increased subscription trials by 25%)- Discovered missed opportunities and built landing pages for various campaigns to drive product growth- Built a number of SQL reports to assist in measuring product performance.- Developed the 2014 relaunch homepage for bebo / optimised the size of the landing page (heavy parallax usage).- Wire-framed and developed a social network MVP and created HTML5 animated ads.- Designed and rebuilt core web app UI from Flash to HTML5 and optimised on-page SEO for the marketing pages.

A vinyl decal sticker company I started straight after leaving school, doing all the research, design, product development and even sticker cutting out of my bedroom. Initially started out B2C before pivoting to B2B after a few months, working with both large and small tech companies such as Squarespace & MediaTemple.

London, England, Gb

Mainly Events Intern but I do other stuff to from time to time.

One week work experence at o2 Learn. Learning the ropes of corporate companies.

I created and managed the website platform. Worked with all of the major social media networks to help spread word of the radio station. Assisted Radio Station staff with any technical hardware or software issues.

Moderate chat rooms and manage large rooms of people.Test new products before they even launch and give back reports.Live stream moderation and reporting.

Rotherham, Gb

Unpacking and sorting products when delivered Customer servicePricing products