With more than 13 years of experience in the IT and security industry, I am a seasoned sales professional who leads the sales, product, and channel management for LDA Audio Tech in the Kingdom of Saudi Arabia. LDA Audio Tech is a global leader in public address and voice alarm systems, offering innovative and customized solutions for various sectors and applications.I am passionate about delivering high-quality technical solutions that meet the needs and expectations of our customers and partners. I have a strong background in IP surveillance, access control, time attendance, and related security solutions. I have successfully developed and executed business plans, managed sales and marketing teams, conducted product presentations and seminars, and built long-term relationships with key accounts and stakeholders. I am also skilled in market research and analysis, competitive analysis, performance management, and strategic planning. My goal is to grow the market share and brand awareness of LDA Audio Tech in KSA and beyond.