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I grew up in Russia in the period of wild capitalism and I had to help providing for the family since I was twelve. At that time everybody sold something – I started rather creatively with selling paper cranes in a flea market. In the next few years to follow, I sold computer parts and accessories, assembled computers, taught computer science to beginners and origami to children. By the time I finished my education in 2003 I already had vast experience in different areas.Since then, there’s no task and no team I can’t handle. I opened internet-retail business in Russia, I developed a chain of stores, excelled in online marketing, established a delivery service, learnt to speak tech and exec. I’m an autodidactic person and I know how to use it. Everything I’ve been doing in the last 20+ years I’ve learnt by myself.Since 2016 I’m working my fingers to the bone in Personalization and CRO and that’s where my knowledge blend of product development, UX/UI, marketing, analytics, payments, delivery, competitive analysis, and customer journey came in extremely handy. Here I understood how much I love the cross-team work, being able to influence the big picture (and add a substantial amount of revenue to $10B).And a few bullets to sum it all up:✔ Over 20 years of managing eCommerce business and talent✔ I was educated as a teacher and use it extensively to grow the teams I'm working with.✔ 360° omnichannel marketing strategy development skills✔ I’m proud to have worked with Urban Outfitters, Under Armour, Kaspi bank, LPP (Reserved, Sinsay, etc.), MTS, Beeline, Citilink and many other great and big brands✔ I worked for all the sides of the market: vendor, agency, customer so I understand all the positions and pains✔ My gut instinct is good but I seek data for my decisions✔ I love to learn and grow, a day with nothing new learnt is a day wasted✔ I bring good energy to the teamYou can always contact me via eMail: sugakov@gmail.com
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Cpo And CofounderDonkitHolon, Il -
Conversion Rate Optimization ManagerAvatrade May 2018 - May 2019Herzliya Area, Israel• Provided 20% uplift in conversion rate in the first month of working for the company.• Led multiple integration projects from product and project management side.• Fixed multiple data visibility issues in company’s analytics providing the management with a clear view on the performance of the company.• Took active part in UX optimization.• Defined and implemented A/B testing and personalization flow.• As a part of a task force rebuilt conversion funnel across more than 20 sites in multiple languages. -
Ecommerce AnalystDynamic Yield Apr 2016 - May 2018Tel Aviv Area, Israel• Worked with world’s major Publishers and eCommerce sites: New York Times, NBC, Under Armour, FoodPanda, Barnes & Noble, Urban Outfitters, KupiVIP, Lamoda, Ozon• Provided CRO recommendations to customers (optimizing conversion funnel, improving on-site personalization, and driving revenue).• Developed deep personalization strategies.• Mapped all the possible use cases within the system.• Worked with different departments in the company to introduce new features to the system.• Investigated data issues across all the customers. -
Site ManagerTenengroup Ltd. Nov 2015 - Mar 2016Israel• Provided marketing research and SWOT analysis prior to starting expansion into Russian market.• Accomplished all the scope of work necessary to start Russian site for the company within current in-house CMS from ground up.• Planned and put into life a range of marketing activities including PPC, PLA, PR etc. -
Head Of Software Architecture And Development DepartmentSoftkey Jul 2013 - Feb 2014Moscow, Russian Federation• Drastically increased stability (and UpTime from less than 99% up to 99.9%) of the web-site using technical methods and administrative tools.• Restructured the department to provide efficient workflow, filled empty vacancies.• Introduced Agile methodology.• In cooperation with other departments of the company created the practice of preventative measures to address on-site problems.• Led integration with payment systems (including PayPal), marketplaces, partners.• Managed 3 major projects simultaneously.
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CeoPrimo Mobile Ltd. Dec 2001 - Jun 2013Moscow, Russian Federation• Started the company from scratch with zero investment and developed it into a stable online business with more than twenty employees.• Defined the requirements for in-house CMS + CRM system and was in control of its design and development collaborating closely with developers.• Was responsible for defining and implementing the 360° online marketing strategies at the forefront of digital marketing.• Worked on sites’ UX/UI to improve conversion rate.• Developed a chain of retail stores including negotiations on all the levels, merchandise planning and inventory management.• Controlled Supply Chain logistics and Inventory Management for both online and offline divisions.• Developed key partnerships with subcontractors to support marketing efforts, delivery, and back-office services.• Established in-house delivery infrastructure.
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CtoInternet Cafe "Netбуфет" Dec 2000 - Oct 2001Moscow, Russia• Developed IT strategy of the company.• Administered LAN.• Managed two system administrators.• Unified and optimized software on workstations.
Alexander Sugakov Skills
Alexander Sugakov Education Details
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Moscow Humanitarian Pedagogical InstituteCum Laude
Frequently Asked Questions about Alexander Sugakov
What company does Alexander Sugakov work for?
Alexander Sugakov works for Donkit
What is Alexander Sugakov's role at the current company?
Alexander Sugakov's current role is CPO and CoFounder.
What is Alexander Sugakov's email address?
Alexander Sugakov's email address is su****@****ail.com
What is Alexander Sugakov's direct phone number?
Alexander Sugakov's direct phone number is (888) 784*****
What schools did Alexander Sugakov attend?
Alexander Sugakov attended Moscow Humanitarian Pedagogical Institute.
What are some of Alexander Sugakov's interests?
Alexander Sugakov has interest in Origami, Yoga, Reading, Listening To Good Music, Ping Pong, Rollerblades.
What skills is Alexander Sugakov known for?
Alexander Sugakov has skills like E Commerce, Online Marketing, Global E Commerce, Strategic Planning, Marketing Strategy, Business Strategy, Google Analytics, Marketing, E Commerce Consulting, Customer Service, New Business Development, Web Analytics.
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