"Every thread tells a story, and mine began with a vision to preserve and promote India's rich heritage while empowering the very hands that craft its beauty."I’m Sugandha Kedia, the proud founder of Dusala India, where tradition meets fashion, and where my passion for preserving Indian culture transforms into a mission that touches lives across the globe. My journey from being a renowned anchor and fashion influencer to an entrepreneur was driven by my deep love for Indian heritage, specifically the art of handcrafted Pashmina. ✨ When I started Dusala India, my goal was clear — to create a brand that not only showcases India's elegance but also uplifts rural artisans and weavers, providing them the opportunities they deserve. These artisans, often hidden in the shadows, carry forward centuries of craftsmanship, and I wanted to shine a spotlight on their incredible talent. We are building a legacy for future generations by preserving this invaluable craftsmanship and supporting India's vibrant cultural heritage.📍 Our impact reached a global stage during the G20 summit, where Dusala proudly represented the exquisite art of GI-certified Pashmina from Kashmir. From celebrities like Ranbir Kapoor and Vidya Balan to women and men across the world, Dusala’s handcrafted shawls, stoles, and scarves have woven their way into hearts, both domestically and internationally.As a brand, we are committed to quality, craftsmanship, and creating pieces that aren’t just fashion but a symbol of India’s deep-rooted traditions. Dusala India is more than a fashion brand; it’s a movement to support local, be vocal for artisans, and embrace the stories behind every piece. 💫 This is the legacy I want to leave behind—not just for my daughter, but for the generations to come. I want them to witness the beauty of heritage and the power of creating something with purpose.By supporting Dusala, you’re not just purchasing a product, you’re joining a movement to empower artisans, preserve our heritage, and promote ethical fashion. Let’s create a world where fashion meets purpose.👉 You can reach out at info@dusala.in for collaborations, premium Pashmina products, B2B2C partnerships, brand endorsements, or speaking opportunities.