Suganya Devi Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Ka, In

Bengaluru, Karnataka, India

*Responsible for the P&L management of top FMCG conglomerates in India - P&G, L'Oréal Paris*Building Joint Business Plans & negotiating commercials with brands to drive brand growth along side category growth*Leading the Brand Advertisement chatter for the category*Leading the Retail Operations chatter for the category which involves - Category demand planning, placing Purchase Orders and Inwarding in the warehouse.

Bengaluru, Karnataka, India

* Managed the P&L for Beauty, Grooming & House Hold Supplies categories*Built a strong profitability model through pricing optimizations and merchandising the right product mix*Curated Topical events, created category stores for - Big Billion Day, Winter Sale, End of Season Sale.*Analyzed the channel trends on high value sub categories like Skin, Hair, Daily Essentials, Men's Grooming*Focused on gaining market share from competition - Amazon, Nykaa and Purple.

Mumbai, Maharashtra, India

CATEGORY RESPONSIBILITIES:->Responsible for acquiring market share in Nutrition Powders and Gummies category across multiple E-commerce platforms - Amazon.in, Flipkart, Big Basket, Nykaa, Pharmeasy ->Taking complete ownership of the category P&L and ensuring top-line and bottom-line target achievements->Constructing pricing strategy for all SKUs in the portfolio and closing the discount offers for mega events like, Amazon prime day, Flipkart Big billion Days, Big47->Planning platform-level product assortments, new launch campaigns and closing exclusivity deals with platforms->Discovering platform level levers to enable organic growth and inorganic growth->Planning demand for the category for marketplaces -Amazon, other drop-ship and PO based portals every monthMARKETING RESPONSIBILITIES:-> Managing Amazon Advertisements and Flipkart advertisements - planning, implementing and optimizing paid campaigns for the category->Budgeting overall marketing spends for each month based on the monthly revenue target->Building brand presence across platforms through merchandising elements->Planning influencer campaigns and social media campaigns to redirect traffic to Amazon, Flipkart & Big Basket->Conceptualizing the creative output, collaborating with the design team for implementationSTRATEGIC RESPONSIBILITIES:->Analyzing the market through tools like Amazon Pi and gaining insights on the market behavior->Acting as brand liaison to Amazon and Flipkart, formulating Joint Business Plan and implementing the JBP ->Building relationship with category teams across platforms and gaining insights to strategically introduce new products in market->Conducting Beta test of the new products for 3 months and taking crucial decisions on the future of the product->On-boarding new platforms, sealing the legal contracts and deals

Thane

Marketing responsibilities:Creating 360 degree campaigns including TVC, press, outdoors,in-store, radio, and digital. Taking complete accountability for creative content development from brief, workflow, timelines to outputPlanning and executing all ATL & BTL activities with respect to the expected ROIFocusing on achieving the expected ROAS in different channels -FB Ads, Google Ads, programmatic Ads and on other media spendsConceptualizing and implementing topical social media content and being the custodian of all channel accountsResponsible for brand communication development across all channels( offline & online)Managing multiple agency relationships- across creative, media(production house, directors, photographers, media planners) and businessMaintaining legal compliance across all marketing activities and framing legal contracts for agencies, models and vendorsBrand Strategy:Conceptualizing and developing the core brand strategy for a 3400 Cr value business vertical (fine fabrics)Handling high volume marketing budgets of upto 85Cr -90Cr and effectively planning media spends for entire calendar yearUnearthing insights from primary and secondary research sourcesBeing the voice of the consumers and consistently sharpening our strategic focusActing as the custodian of brand equity for the brands and businesses which are in the portfolio

Mumbai Area, India

Retail Operations Stint:Project 1: Stock clearance saleAchievements: -Generated a revenue of 5.5 Cr in less than a month(110% target achieved) -Received an award from the Retail head at "The Wall of Fame" event -Received ACE award from COCO channel headResponsibilities:*People Management: Staff allocation, crowd management and third party vendor management*Pricing: Strategically priced the products and framed the discounts *Buying and Merchandising: Coordinated with the warehouse and the B&M team for regular inflow of stocks which is crucial for the sale*Marketing: Created multiple marketing elements(fliers, posters and standees in strategic locations, periodic mails to employees) to increase the footfall for the sale. *Inventory management: Back store management- inward, outward of goods *Other logistics: Assigned security guards, vehicle and parking managementProject 2: Retail Operations Manager*Involved in budgeting and target setting activity for 58 COCO stores. *Managed one of the flagship COCO stores, and achieved the monthly target of 3.6 Cr (100%)*Initiated Local store marketing activities for Diwali season, to focus on customer delight. This resulted in the increase of the satisfaction score from customers*Rolled out schemes and offers for Diwali season which helped the store in conversions. Project 3: Store Operations AppConceptualized and implemented the app, which is vital for the entire retail business. This app serves as a single platform to collate data from multiple stakeholders, which is used for analytics. It also tracks the performance of the retails stores, making it easier to frame an improvement plan. The controlled visibility and accessibility of data, preserves the authenticity of the data.

Tamil Nadu And Kerala

Sales Stint:*Conducted a market sizing operation in Tamil Nadu and Kerala region*Increased the dealer participation in Autumn Winter' 18 regular bookings for Multi-brand outlets and Franchisee owned Raymond shops (FOFO) by 3%*Increased the participation of PRIDE dealers in the Annual Event for PRIDE (loyalty program for tag dealers)*Managed the Field Sales Officers(FSO) to expand the network of PRIDE dealers, and enrolled 100+ dealers into PRIDE program in a span of 2 months*Developed a Go-To-Market strategy for Combo packs and sealed deals with The Chennai Silks(entire Tamil Nadu) and proposed the same to other large format stores(LFS) in Tamil Nadu

Bengaluru Area, India

RETAIL OPERATIONS-Defined high standards of retail for around 100 stores, of the brand PEOPLE-Space rationalization across all the retail stores-Built a robust database (store master) whose framework can be used henceforth for all the upcoming stores-A repository with all the store-related documents was createdACCOMPLISHMENTS-The project has changed the existing people-oriented functions into process-oriented functions-Rectifying the area, showed a maximum increase of 11% in the SSPD of the stores-The built imperishable database can be used for business analytics which will help the brand make crucial decisions.KEY LEARNING-Seamlessly worked with cross functional employees in the organization-Reported directly to the National Retail Operations Head of PEOPLE brand -Exposed to basic functioning of the retail operations team-Understood the legal documents and drawings of the store-Studied the different franchisee models of stores : COCO,COFO,FOFO and its functionality -Stages involved in opening a new store- Line of Sight, Sure To Open, Project Phase

Pgdm, Business Management

Bachelor Of Engineering (Beng), Computer Science, 8.59

Activities and Societies: Member of Computer Society of India, Student Representative for 4 consecutive years, Placement Committee.

Higher Secondary, Science And Mathematics

-Captain of the school Throw-ball team -Member of Dramatics Club -Member of Sports Committee.