Sugitha Devarajan Email & Phone Number

London, Gb

A strategic source of information to the Marketing and sales department on stakeholder needs, beliefs, and behaviors through primary and secondary research, internal data-mining, information synthesis and advanced communication skillsHelp sales and marketing department to measure and report on marketing/sales performancePartner with Marketing and sales leadership to identify key business questions and formulate plans to answer themDevelop and communicate a Research & Insights plan based on Marketing department priorities and budgetBecome a go-to source for customer, competitor, and market insights within the Marketing department by building an understanding of the business and personally engaging with research findingsDevelop and deliver performance scorecards and dashboards that reflect and report on progress in executing against marketing and sales strategy

London, Gb

Primarily in charge of developing strategies to identify the best practices and decisions to optimize Shell Energy solutions - mass market operations and sales performance. Understanding the overall company's needs and mission, performing extensive research and analysis to identify new business opportunities, gathering, and analyzing data to determine the strengths and weaknesses of existing procedures, developing solutions in vulnerable areas, and presenting analytical reports for the executives. * Work closely with marketing and sales to measure the ROI of various promotional programs* Perform web analytics and report the performance of the website* Manage, track, and analyze data across marketing channels* Evaluate marketing return on investment (ROI) and distinguish budget- direct proposals for strategic campaigns and customer promotions* Create and deploy customized CRM surveys to consumers to better understand consumption habits and enable the development of successful cross-platform strategies* Establish automated reporting by standing up an SQL database to display customer count flow, churn, and attrition dashboards through all levels of management and decision-makers* Lead dissemination of research and insights to staff, shareholders, partners, and other organizations* Participate in strategic planning, evaluation, and budgeting process* Be the subject matter expertise for website projects including API and help with business decisions* Data visualization using Power BI and Excel to combine data from different sources.* Analyzing CRM (Salesforce) for order details and reporting anomalies* Pull data from Dremio 360 for enterprise-level reporting* Business side contributor for marketing cloud implementation especially data mapping and UAT tester. * Help with commission reporting and work investigating broker questions.

The Woodlands, Tx, Us

• Data visualization and marketing analytics plus weekly executive reporting• Creating various dashboards using Power BI and reports using SQL/SSRS/Python• Planning, developing, and implementing the mass market digital strategy, campaign, and sales activities• Plan, execute, and analyze SEM and PPC• Plan, execute, and analyze email marketing campaigns• Regularly monitor sales and customer metrics to identify trends, changes, and improvement opportunities• Provide analysis and assessments to improve SEO, content marketing, website design, website analytics, customer experience, etc. • Execute marketing and customer research to identify opportunities to improve growth performance• Collaborate with other marketing teams, agencies, IT, regulatory, and operations to execute successful campaigns• Support building and deploying marketing and campaign management system• Business side consultation for website design and marketing cloud journey build. Help with Brand Stratergy and market research

Houston, Texas, Us

Responsible for planning, developing, implementing, and managing the overall digital marketing strategy at Spark Energy. Creating Marketing roadmaps and budget plans. Business owner for online sales including web broker channel. Proficient in marketing research and statistical analysis. Market research, competitor analysis, and customer insights to provide suggestions for improvement.Measure ROI and KPIs. Manage and improve online content, considering SEO and Google Analytics. Oversee all the company's social media accounts. Prepare and manage the digital marketing budget. Strategizing affiliate channels and onboarding brokers on API. Broker monthly sales reporting and P&L. Stay up to date with the latest technology and best practices. Mentoring lean marketing team for growth and productivity. Used spotfire and SQL for reporting. Web analytics tools like SEMRUSH and Google Analytics was extensively used along with Google Ads.

Houston, Texas, Us

Providing complete eCommerce solutions to Spark Energy. Spark Energy acquires many brands and I have the opportunity to create/maintain all their websites. I increase revenue of the company by building better online solutions and better user experience. I am involved in the technical integration of the web and constant participation in the cost savings projects by removing unwanted software/tool and optimizing the web. I maximize the web organic presence by doing Search Engine Optimization best practices on the web, mobile speed optimization, and constant A/B testing. I also work cross departments by helping with user acceptance test and being part of deployments. My work includes reporting based on google analytics for better conversion rate and I am the main contact for AdWords agency guiding them through the best business decisions. I had the opportunity to do lunch & learn presentation on SEO. I am familiar with SQL so I produce the lead list for email marketing and direct mail campaigns.Being part of a lean marketing team of two I have the opportunity to do budget for marketing efforts and also for the AdWords agency. I make sure the agency goal conversions are within the required CPL. Apart from the above-mentioned roles I am mentoring a junior analyst to manage the web broker channel and commissions. Used SQL in reporting and excel for quick analysis.

My main responsibilities was to bring in the technical inputs to the company to grow the online business and presence.• Manage the web team of 5• Knowledge of ERP – Dynamics NAV 5 and reporting • Overlook inventory and order management• Web sales strategy planning including email marketing/Ad words/Coupon apps• Technical inputs for E-commerce websites.Cost analysis of software purchases• PCI compliance • Report creation using SSRS/SSIS• Data analysis for better sales strategy• Content management systems: Big commerce, Volusion, Shopify and Aspdotnetstorefront.• Amazon seller central -FBA and eBay sales channel setup with an accounting app• Web development using ASP.NET/C#/JavaScript/CSS/HTML• Monitor Google Analytic/Ad words/Merchant and also Search Engine Optimization implementation• Good exposure of B2B and B2C business model• Mobile app setup: Handshake ,PayPal Here

E commerce- Aspdotnetstorefront-Multistore - Asp.net,c#,TSQL,CSS,HTML.Javascript.Website development using ASP.NET .Customizing Aspdotnet storefront. Created filter menu for website product filter .Project: Aspdotnetstorefront – Customizing Aspdotnetstorefront version 9.3 Multistore to create multiple websites for Sanita Footwear LLC. Aspdotnetstorefront uses ASP.NET,XML, CSS, HTML and TSQL. Version upgrade of Aspdotnetstorefront from 9.3 to 9.4.2 Websites: http://shop.sanita.com/ & www.myshoeoutlet.com

Chennai, Tamil Nadu, In

Performed technical design, coding, code reviews to ensure quality. Expertise with gathering requirements, documenting business specifications, translating them into technical specifications.Worked with different clients both offshore and on-site working as a developer /Functional tester and Team lead . Some of the clients are listed in this page .

Lancy, Geneva, Ch

Client: TAM Deutsche Bank (DB) Team Lead, Design, Develop & Test DB projects, review team work.Projects:1. Security Order: Deutsche Bank implemented the Execution Hub concept for processing of orders2. Employee Related Compliance Reports: Reports were gathered using SQL queries.The report was for “Staff/Staff related report” for security transactions made by customers3. Contractual Settlement: New settlement rule should override the existing settlement rule.4. Maturity/Expiry pre-advice notification: The pre-advice notification should be generated for clients informing about the pending maturities.

Zurich, Ch

All the core patches from Temenos were tested for functionality for the UBS bank in the clients own database. Gained good knowledge in accounting concept of T24 corporate actions accounting.

Bangalore, Karnataka, In

1.MLRB Minimum Level resource for business to run: Live SupportResponsible to maintain the core. Any problem related to Core functionality / Setup / Data transfers etc.Will be taken care and would be solved at the earliest.2. SQP Strategic Quality Planning. Reports for the Bank.

Data Analytics/Big Data Certification

Bachelor’S Degree, Electronics And Communications Engineering