Formulating fitness programs for individuals and organisations looking to overcome obesity, injury and improve overall wellness through nutritional, physical and mental conditioning strategies.

Conducting personal training sessions and group bootcamps aimed for helping people of various age groups and backgrounds improve their body, wellness and knowledge in longevity and functional fitness.

Lead a young team of curious minds towards fresh and effective communication on a daily basis. Bending the rules and challenging the brief is imperative!Dunkin’ Donuts - Oreo | Continental Biscuits - Molty Foam

- Crafting copy for a wide range of accounts - across various mediums, including digital- Leading brainstorming sessions for generating communication ideas for new brands and new market positioning- Proofreading all final artwork- Working closely with multiple Art Directors to develop visual solutions for outdoor, print and digital formatsMajor clients: Omore, Tarang, Burger King, Nando’s, Honda Atlas, Coca-Cola Frutea

- Creating final copy for print, radio and digital communication mediums- Proofreading all final artwork and material deliverable to the client or production house- Streamlining ongoing projects to make sure campaign/assignment deadlines are met- Working in collaboration with Art Directors to develop visualization ideas for outdoor, print and digital formats- Supervising a young team of talented copywriters in order to ensure the quality of output as per both agency and client requirements

- Writing crisp, engaging and effective copy in accordance to the clients’ ad map- Conducting brainstorming sessions to recognize and analyze fresh and original ideas for campaign projects and pitches- Manifesting visualization ideas to the art director and key designers- Working with the Strategy team during client/campaign pitches - Supervising and evaluating internees and management trainees - Presenting campaign/design ideas to clients- Supervising photography sessions Toyota Pakistan - Johnson & Johnson - HINO PAK - Strepsils - Gillette - 3M

Reported directly to the Creative Director. Elected to manage a handpicked team of young individuals for catering to the advertising needs of Pakistan State Oil - Pakistan’s largest oil marketing company. Also involved in producing creative solutions for various other clients.Pakistan State Oil - PHILIPS Pakistan - Danny Technologies - Shangrila Foods - Zubaida's Home & Mother Shop - LOLANE - Envicrete - Oxford Mills - Suzuki Pakistan