Suhani T. Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Bringing in Digital Transformation.Turning users into product advocates.As we roll out the all-new buying experience - vernacular web with a fresh look & feel, and enhanced features, it is critical for us to focus on effective messaging, positioning, and training to enable users to navigate through & adopt the product. I am responsible for creating and strengthening digital product adoption for a seamless user experience; building advocacy Launched many firsts for Amway India :A vernacular websiteAI chatbot MYRAAR beauty app Creators super appBooking applicationSharebar - social commerceSubscription Alternate communication channel - Telegram closed group community for exclusive content sharing Go-to-Market - Developing & implementing GTM for product & feature launches, defining OKRs, persona creation, and value proposition while leading virtual sessions, webinars, demo's and promotional campaigns Product Marketing- Driving product awareness & adoption to ensure user retention focusing on the pain points- Crafting product positioning, and communication strategy based on customer segmentation that resonates with the audiences while working with the product owners- Content creation for sales enablement, FAQ's, product how-to video's, training material Change Management & Communication- Leading internal and external change management & digital product communication building advocacy (referrals) and scalable digital adoption around social commerce.- Working with our agency partners and executing high-performance adoption campaigns, quality content that drive awareness for internal and external users & fortify Amway’s presence- Working on integrating customer feedback framework as a regular activity to continuously address the challenges in product adoption journey and enhance user experienceAnalytics-Analyzing user journey's across touch-points, creating workflows to improve conversion and retention metrics in collaboration with the BI team

Delhi, India

Building a community of early adopters to be the champions of digital advocacy. Digitizing & transforming the traditional way of doing business by bringing in Social Commerce, digital tools to foster business expansion & growth using data & analytics. - Shape the voice of the product, translate features into actionable solutions & grow a loyal consumer base via customer advocacy- Automating & bringing in social commerce + creating digital first community " Creators" for Amway India to achieve the firms digital vision along with Global COE teams- Develop & implement community engagement events to drive advocacy, digital adoption & encourage UGC, referrals- Content, communication & campaigns for digital product awareness and community nurturing thereby driving retention - Digital product launches & GTM- Analyze macro market trends, user behavior and uncover insights that translate as business drivers - Working with product owners in enhancing the user experience by sharing user feedback, requirements and voice of the market

India

Driving growth and new initiatives for businessImproving the user onboarding funnel via drip campaign & nudging users at touch points leading to drop offsIdentifying growth opportunities in travel/MICE industry via market research & insights to understand payment behaviour

Mumbai Area, India

- Responsible for Mobile app growth & digital strategy roadmap- Managing the app product flow and design- Leading Mobile feature enhancement- Driving brand's digital presence and engagement across digital platforms- Driving brand awareness and lead generation via paid ads, digital campaigns, content- Develop and execute event based campaign promotions online with key propositions and campaign construct- Ideate and execute SMM, SEM campaigns - Product, digital content review and development- Website redesign, content review and development - Premium Gift card product launch & GTM- Led digital aspect of EbixCash rebranding post acquisition by EBIX & acquiring Via.com

Mumbai Area, India

Building data-led retention and growth strategy along the levers of GMV & number of orders to drive monthly cohorts leveraging MixPanelCo-managing brand communication and marketing campaigns and measuring effectiveness using Google AnalyticsDriving offline and online marketing and managing creative brief in line with the core value to be communicated

Mumbai Area, India

Managing Alliances, Media & BTL activities at TinyOwl, the fastest and smartest mobile first food ordering app.- Looking closely at user acquisition/retention campaigns and user engagement model- Handling strategic partnerships with major wallet partners and various e-commerce merchants- Working with cross-functional teams across business - Product, Analytics, Design- Collaborate with leadership teams internally and externally to contribute towards best practices in digital, latest consumer insights and trends, competition, potential opportunities and challenges- Monitor & track campaigns followed by data & analytics report to reflect ROI and effectiveness of campaigns- Dealing and establishing strong relationship with agencies and media ensuring flawless execution - Looking at potential profitable alliances, negotiation and conversion- Handling commercials for all marketing related activities keeping in mind the budget & industry benchmarksSpecialties • Strategic Partnerships• Affiliate Marketing• Mobile App Marketing • Traditional Marketing (TV, Print, Radio, Outdoor and BTL)

Mumbai Area, India

ROLE PURPOSE :Marketing Communications & PR, Content Development & Copywriting, Campaign Management, Social Media, Global Ground Events & SponsorshipACTIVITIES:• Brand and Corporate Messaging: Developing and managing marketing content across all our public facing platforms, including blogs, websites, collaterals, video presentations and event messaging.• Business Communication: Developing case studies, Building data and research driven marketing collaterals, white-papers and presentations that create impact• Public Relations: Building and managing relationships with the global press with agency assistance. Seeking opportunities, drafting press releases and ensuring they get traction.• Social Media Management: Managing chatter across the internet. Providing a human voice to the business.Specialties:• Marketing Communication• Strategic Content Development• Customer Engagement & Relationship Management• Social Media Marketing strategy • Online Campaign Conceptualization & Execution

Mumbai

As a Regional Manager for Marketing and Sales my responsibilities include establishing the Zycus brand and thought leadership, generate demand through online and on ground campaigns, lead nurturing through content marketing, reaching out to potential prospects and devising account strategies to establishing Zycus value proposition over competition. Some of my key achievements include : • Successful collaborator across internal business teams, client management team and other stake holders to identify business problem and formulate a solution•Customer Relationship management for upsell, cross sell and speaker opportunities •Formulating media planning and email marketing strategies. Strategic Content development for industry reports, case studies, newsletter and anecdotes•Strong relationship skills experience with C level executives for which acknowledged externally as well as internally•Effective liaison with internal and external stake holders to execute the overall Corporate Enterprise strategy via marketing collaterals, case studies, presentations and marketing activities•Leveraging Marketing Automation (Eloqua) & CRM (Salesforce) tools

Mumbai Area, India

As a Regional Manager I am responsible for Sales, Marketing, Business Development, Account Management & Alliances UK & Switzerland regions for Zycus. In this capacity I am responsible for the revenue growth and profitability through branding, partner development, consulting and sales in the region.

Mumbai Area, India

Responsible for new customer acquisition & relationship management and generating business in the APAC & Australasia Market.Working with adept procurement and sourcing professionals and consult/partner them in cost reduction activities across various supply chain optimization initiatives.Zycus' offers a cutting edge technology coupled with market and category expertise to reduce sourcing challenges and improve effeciencies across the procurement community.Zycus is world leader in spend management tools and strategic sourcing consulting and execution services, which helps global companies to identify, analyze and realize savings opportunities by facilitating the most informed sourcing decision.Key Responsibilities :- Customer acquisition in Mid- Market organizations across APAC & Australasia region. - Formulate and execute Go-To-Market sales strategies- Account Mapping & Nurturing to Upsell and Cross-sell Zycus offerings- Work with the marketing-communications, lead generation team to ensure brand recall- Ensuring customer satisfaction and refrencability- Measuring customer satisfaction and providing feedback for process improvements- Liaising closely with delivery and maintenance teams to ensure timely deliverables- Responding to RFPs and handling Proposals- Closely work with marketing team to on-board customers through strategic content development, marketing campaigns and ground events

Education record

Bft

Mba