Suhani Arora (She/Her) Email & Phone Number

Los Angeles, California, US

Los Angeles, California, US

New York, New York, US

Drove inbound & outbound marketing efforts for the company’s proprietary platform, which is a marketplace for brands & creators aiming to build social commerce businesses, including 2 end-to-end feature launches.

Focussed on impacting the development & go-to-market strategy of Instagram's top priority product - Reels, working cross-functionally with senior leadership across multiple teams- Influenced product roadmap with marketing insights- Conducted direct research with content creators to collect voice-of-market- Designed in-app marketing campaign targeting.

Mumbai, Maharashtra, IN

I am a marketer who markets to marketersSpearheaded the global marketing team and lead end-to-end marketing & communication strategies across all touch-points & stakeholders, driving adoption of JioSaavn’s innovative advertising solutions for brands, along with developing & launching new ad units in collaboration with the Product team. Key Achievement.

Mumbai, Maharashtra, IN

I was responsible for driving strategic business partnerships around product, growth, revenue, and engagement, and managed key account relationships with consumer tech companies like Facebook, Snapchat, Netflix, and Adobe. Key Achievement:- Led the product partnership for Facebook & Instagram Stories integration, announced at the keynote session at.

Mumbai, Maharashtra, IN

I led the global team that focused on custom advertising strategy for key brands out of our 300+ advertising partners as well as new business accounts, including companies like BMW, Bacardi, Toyota, MassMutual. Emirates, and more. The experience of working for a diverse range of clients across multiple verticals opened up my creative and strategic horizons.

Mumbai, Maharashtra, IN

• Achievements:
• Established platform, processes and framework for the Ad-Strategy team which supports a 20+ member global Sales team
• Expanded the Ad-Strategy team by hiring and on-boarding 2 off-shore employees while optimizing the team's processes to ensure smooth coordination between India and US teams
• Worked with global teams at Nielsen and Millward Brown to design research studies for Saavn's native ad platform

Boston, MA, US

As a Graduate Research and Teaching Assistant to two faculty members, I conducted research in the field of consumer behavior, assisted in writing research papers, and developed a rebranding strategy for the Entrepreneurship course at Emerson.

Boston, MA, US

Developed a marketing and outreach plan to influence the Emerson community and external stakeholders about the efforts of the department

Boston, Massachusetts, US

• Worked as part of the Account Management team on the Novartis Pharmaceuticals Corporation account at Hill Holliday, a full-service marketing and communications agency.
• Contributed to the launch campaign of Cosentyx brand, which won a Bronze Lion at the Cannes Lions Health Festival 2015
• Conducted competitive analysis to help plan the launch marketing strategy

IN

• As part of one of India’s leading Experiential Marketing agency, I translated client’s marketing objectives into creative experiences at national and international levels, and executed 80+ events of different scales.
• Developed strategic recommendations for business development, campaign design, integration of ATL-BTL plans, project commercials while delivering optimized client treatment
• Partnered with the leading digital agencies, production houses, and international vendors and suppliers to provide integrated solutions to all client briefs while monitoring budgets
• Serviced clients from different industry sectors including global brands like Microsoft, CA Technologies, Volkswagen, Nissan, Renault, Toyota, Castrol, P&G, MSD, Palmolive, Nielsen, LinkedIn, L’Oreal

Developed, coordinated and successfully executed events while being exposed to a wide array of roles - Artist Management, Online Promotion Management, Graphics Management, Digital media management, Manpower management, Hospitality Management

Master Of Arts (M.A.), Integrated Marketing Communication

Diploma In Marketing Management

Bachelors In Media Studies, Specialization - Marketing Communication