Full market leadership responsibility for KFC Thailand. Not only an honour but a genuine dream coming true. As Market Lead for our vibrant 1100 restaurant business, I am privileged to collaborate with the Asia Leadership team to spearhead our strategic vision with operational and business excellence. Balancing dual roles as Chief Marketing Officer, my role is to champion Thailand’s growth trajectory while steering a talented team of incredible human beings across all facets of our business. With a focus on nurturing innovation, leveraging creativity combined with courage and heart led leadership to achieve our ambitious 2030 vision, fostering strong relationships with our franchisees, our restaurant and brand centre teams, creative agencies, media partners, and all business partners will be a huge part of my day to day focus. In this pivotal role, I am dedicated to not only helping to expand our market footprint but most excitingly, also shape the future of our people through mentorship and talent development. Beyond this, the opportunity to lead and drive doing genuine good in the Thailand communities we serve is probably what gets me up in the morning. This is a special team with people who have big hearts. If you feel you’re up to working in a dynamic, smart, courageous and heart led organisation, join me in shaping the future of the world’s best fried chicken brand in Thailand, where passion meets purpose. Together, we will not only redefine excellence in the restaurant industry but have loads of fun along the way!

Not a job. This is a calling. This is the culmination of a careers worth of effort, focus and commitment to getting into a position where I can make an impact with the aspects of my career that I love the most: Brands and People. Leading Marketing for KFC Thailand is an opportunity to develop the very best Marketing talent in the country and chart a career path for them that will enable them to go on and be (hopefully) better leaders than me! It is also an opportunity to create distinctive, ground breaking work that not only makes our brand more relevant but also secures growth of the brand for many years to come. A role I don’t take for granted. We’re frying up something special here and if you’re keen to join this fried chicken family, get in touch!

Leading a full marketing team responsible for driving the KFC Innovation agenda through the development of insight-based concepts in partnership with cross functional teams. Responsible for not only developing all new products for KFC South Africa but also creatively conceptualizing and launching new innovation through full creative campaigns. Leading the growth and development of the full Innovation team as well as Consumer Insights team. Lead the development of the KFC Make a Meal of It ad that went viral over the 2018 World Cup period. Winner of 2018 Gold Apex (Effie) for Make a Meal of it.

Responsible for the growth and expansion of the KFC brand in New Africa markets. Core market responsibility of Nigeria, Ghana, Angola and Mauritius amongst others. Lead Marketing touchpoint for White Space expansion opportunities in Africa as well as lead touchpoint for creative agency relationship (Ogilvy.)Responsibilities include managing all marketing activities, including the development and execution of objectives, policies, strategies, budgets and plans designed to achieve KFC’s approved growth, revenue and profit targets for each market as well as sales tracking and reporting. Working closely with Operations, New Product Development, Finance, Development and SCM to enable effective execution and maximization of KFC’s marketing programmes. Effectively building and maintaining franchisee relationships to implement marketing plans (advertising, promotions, product mix, pricing, expenditure management) as well ensuring healthy maintenance of P&L’s. Driving the product innovation process and establishing a long term innovation pipeline working with NPD team. Driving growth of Digital media whilst optimizing overall media mix for New Africa markets. Above all, being the consumer custodian for New Africa markets where KFC engages with an immensely diverse population.

Fully leading the Mauritius legal entity as an acting Board member with a focus on Sales / Marketing. Responsibilities. Providing exceptional leadership to a multi-functional and multi-country business across the Indian Ocean Islands. Developing and managing the implementation of the overall Commercial Strategy to drive our growth objectives, through developing winning marketing plans and driving Sales through key partnerships and relationships with distributors / customers. Ensuring compliance with Customs / Tax authorities.Achievements: Grew the Indian Ocean Island business at 10% versus target with positive growth on core categories of Cheese, Chocolate and Biscuits. Regained 17% market share in Cheese category through an aggressive promotional campaign targeting Key Accounts over a 6 month period whilst driving double digit margin improvement on the Cheese category through a portfolio diversification strategy working with the Regional category teams as well as sales / operational teams on the ground. Led the distributor consolidation strategy for Indian Ocean Islands focused on reducing the number of distributors from 6 to 1 for the Islands leading to simplification of the business model to drive greater efficiencies and easier ways of working. Achieved successful audits working with the Mauritius Revenue Authority with audited financials and FSC reports submitted timeously and subsequent Tax Registration Certificates being renewed. Successfully led Board Meeting Dates with key stakeholders ensuring all Board resolutions were passed.

Defining and driving the growth and expansion strategy for Gum in EEMEA focusing on markets such as Russia, Ukraine, Turkey, Egypt and South Africa among many others. Owning the regional Marketing portfolio strategy including full brand management activity as well as the longer term innovation agenda for brands such as Trident, First, Dirol, Stimorol and Clorets. This includes leading / facilitating cross functional teams to deliver Multi-country strategy, equity and innovation plans. Developing financial and volume roadmaps that reflect category growth whilst developing the portfolio participation strategy by country.Achievements: Drove positive growth for the overall EEMEA Gum business in 2014 with positive share growth in Russia and Ukraine. Devised the strategy for expansion into growth need states by mapping the innovation, communication, quality improvement and margin pipeline for the next 3 years. Led the first ever Global innovation project driving collaboration between Global / Regional / Local teams and launched ahead of schedule with a full 360 Marketing and Trade campaign. Successfully initiated and led key projects to improve margins across EEMEA. Selected to be a speaker at the 2014 Africa Retail Congress.

Managing the growth of Cadbury SA’s Gum portfolio (Stimorol, Dentyne, Clorets and Chappies) and leading a team of 4 in developing a long term strategy which determines how and where to play (high LSM and lower LSM markets) through a robust strategy development process. Responsibilities: Managing the development of a team of 4. Developing strategic alternatives and recommendations based on facts and thorough evaluation to develop a 3 year strategy for the Chewing Gum portfolio. Ensuring that the integrity of the Gum brands is maintained – Uncompromising in brand positioning and ensuring that our Gum portfolio is clearly differentiated across the brands. Working closely with cross functional teams to implement the Gum marketing strategy and ensure its integrity. Monitor and drive brand performance targets and deliver innovative consumer campaigns working closely with Ogilvy.Achievements: Implemented a turnaround strategy for Stimorol resulting in share regain from 25% to 36%. Drove explosive growth in value terms for Stimorol via the launch of Stimorol Infinity, 2 piece, Mega Mystery and Air Rush. Increased total Gum Market value share by 6% over 2 years. Winner of APEX Award for Stimorol Infinity and Bookmark Awards for the Infinity Mega Mystery campaign. Winner of 15 Loeries for various Stimorol campaigns and amassed more than 20 external brand awards over 2 years. Led multiple pitches for selection of suppliers for Kraft Foods SA Marketing. Invited to be speaker at IMC Conference, Johannesburg Nov 2012.

Responsible for driving growth on a portfolio of SA’s best loved Chocolate brands (Lunch Bar, Crunchie, Tempo, PS and Snacker), and to support the strategic development of the largest portfolios of brands in the local chocolate market. Responsibilities: Lead implementation of brand strategies for Lunch Bar, P.S., Crunchie, Tempo and Snacker. Supporting the Countlines SBM in driving the “winning choices” process to develop a 2012 count lines strategy (Insights, Brand Positioning, Innovation & Activation plans). Solely managing our first time sponsorship of SA’s Got Talent. Engaging closely with sales and trade marketing to gather trade insight and identify opportunities to win in the bottom end of the market. Managing and challenging our advertising agency, Ogilvy to develop and optimise a communication strategy for my brands to ensure maximum impact of effective and innovative campaigns. Managing the variable budget for my brands.Achievements: Drove significant double digit growth for Lunch Bar and grew share to a record percentage via a full 360 degree relaunch in 2008. Grew Lunch Bar by significant double digit growth again in 2009 via a full 360 degree campaign based on SA’s Got Talent. Winner of the Global Best Advertising Award – 2009 Cadbury Global Business Performance Awards. Two time winner of the Cadbury SA Grand Prix Award 2009 and 2010. Joint winner of an APEX Award for the Lunch Bar Laduma! 2010 World Cup campaign.

Primarily responsible for providing strong marketing support to the Chappies and Cadbury Dairy Milk brand teams working as an Assistant Brand Manager.Responsibilities included budget management, analyzing research and deciphering data in order to shape the candy and chocolate strategy for the next five years, running workshops regarding individual brand strategies amongst our portfolio of brands, assisting with managing the production style of our ATL activity as well as BTL. In addition, responsible for co-running the Cadbury School Games, Cadbury SA’s flagship corporate social responsibility investment for the next three years.Achievements: Contributed to Chappies hitting record sales end of 2006. Joint winner of the Director’s award for Best PR campaign for 2006 (Cadbury School Games.) Represented Cadbury on TV on Supersport’s Vodacom Super Saturday regarding the Games. Analysed the SA Dark Chocolate market and submitted a 3 year strategy with recommendations to the Commercial Board, which were successfully passed. Successfully concluded the Cadbury Youth Games with a PR return of 1:165.