Susana H. Email & Phone Number

Mexico City, Mexico

Activities-Negotiation, management and event execution for Elite Customers (venue scouting, B2B agreements with hotels, venues and group agencies). -Key Account for Retail Customers.-Data analysis and reports.-Inventory analysis and supply chain supervision.-Follow-up of KPIs fulfillment, supervision of sales team objectives, commercial agreements and budget.Achievements-Execution and management of memorable events which investment represents less than 10% of the sales earned.-50% sales increase for Key Account vs previous year.

Activities-Development of B2B and B2C coomunication strategies.-Creation of marketing plans and corporate brand book.-Head designer of brand books and advertising material such as logos, flyers, service portfolios, brochures, catalogs, executive presentations and training materials-Style corrector and writing editor. Billingual elaboration of materials (English - Spanish).Achievements-Self-employed, all projects where executed as an entrepreneur.

Ciudad De México Y Alrededores, México

Activities-Management, development and strategy planning for travel and meetings categories.-Bidding supervisor, negotiation and assesment of contracts with meeting planners, travel and events suppliers. - Travel [Travel Meeting Company, airlines, hotels, car rental companies]. -Events [product launch, translation services, catering, corporate groups, trainings, meetings, press conferences, conventions and travel incentives].-Travel meeting company supervision and follow-up of compliance politics fullfilment.Achievements-Development of initiatives that turned into added value and savings (minimum of 3% of the spend).-Negotiation of Grupo Bimbo´s biggest event (700 participants).-Creation of a Communication plan of best travel practices to increase the use of the company's reservation and expense tool (Online Booking Tool - CONCUR). This practice improved travel culture and sourcing process by having a better control of the spend and savings.

Activities:-Support and follow-up of Bachelor exams (EGEL): registration, logistics and statistics of the results of the applications (23 careers, on average 800 students per semester).-Management and data-analysis of the professor´s bonus system (220 academycs).-Communication Coordinator of the department.-Budget development, analysis and control.-Designer of advertising material as: mailing and promotion.Achievements:-Improvement and innovation of the analysis and process of bonus system.-Budget control for five business units.

Activities• Responsible of Virtual University of Bimbo• Logistic management of overseas training programs and coordinate the activities with the areas.• Design of materials for advertising the Virtual University of Bimbo

- Design of internal newsletters to communicate the social programs.- Participation and logistics in campaigns for affiliate employees to the social program Nómina con Causa of Grupo Televisa and to health programs. Work and interaction with artists.

Diplomado De Marketing Digital, Marketing, Beca Académica Del 100%

Maestría En Mercadotecnia Integral, Marketing, Beca Académica Del 100%

Licenciatura En Comunicación, Publicidad

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Semestre académico especializado en la Carrera de Publicidad continuando los estudios de Comunicación

Bachillerato