Cosmetic Science & Perfume InnovationArcania Apothecary, founded by Richard Howard, is an organic business developed over 20 years responding initially to therapist/spa clientele with botanically based face, body and hair products.Running Arcania Apothecary alongside Richard is a strong team, with exceptional expertise, dedication and passion.

I was responsible for devising marketing strategies and tactics that align to and support the business plan; developing, coordinating and executing all marketing activities to support the Satisnet sales team, build brand awareness and lead generation.- Build and maintain effective working relationships with identified partners - Develop a calendar plan of suitable co-operative opportunities via numerous marketing vehicles with partners- Agree and finalise marketing activities and timings with partners- Develop and issue reports for all stakeholders- Review and evaluate all activity to ensure ROI and performance- Manage and maintain company website- Write and design regular customer Eshots, Company Newsletter and Collateral- Manage programme of events including Exhibitions, Seminars, Webinars, Training and Executive Roundtables- Manage and update marketing and sales data within CRM- Manage marketing budget- Social Media updates via LinkedIn and TwitterAchievements:- Built and maintained excellent marketing relationships with key partners- Successfully managed 10 appointment setting telemarketing campaigns generating over 200 new contacts in current and new named accounts (including Top Tech 500 companies) - initial ROI circa £150k- Successfully delivered numerous Marketing campaigns for events and building brand awareness on time and to budget- Implemented new eMail Marketing tool to ensure accurate reporting and ROI measurement- Project Managed design, implementation and launch of new Company Website

I was responsible for planning and delivery of Account Specific marketing programs to support the Sales Team in delivering their revenue objectives on an annual basis.Main duties included:- Deliver and manage an annual marketing plan with specific and agreed outputs covering the requirements of a set of named accounts- To deliver a project plan with timescales for each marketing initiative- To execute each element of the plan, taking ownership for content development, design and delivery to time and budget- Provide reporting and analysis of outcomes on an individual activity basis and provide a consolidated monthly report including expenditure management- To provide support to the Head of Marketing in the delivery of central marketing activities such as services marketing programs collateral, customer reference materials, sales support materials and web sitesAchievements:- Developed, produced and launched a Partner Portal for all key Phoenix partners- Developed, produced and launched an internal Sales Portal for all Phoenix Sales personnel

I was responsible for managing integrated marketing communications across many different business units within the Microsoft commercial (B2B) business, including: Windows, Microsoft Office (desktop and server), Microsoft Dynamics, Small & Mid Sized Business, and Enterprise Business. In this role, I was responsible for building the full communications mix from advertising and PR, to lead generating telemarketing activities based on business and marketing objectives. For my campaigns, I owned the agency relationships, briefing process and ongoing management of multiple agencies to deliver integrated plans. I had responsibility for managing campaign budgets as well as defining measurement and effectively reporting back to internal stakeholders on results.Achievements:- Successfully delivered 4 marketing campaigns: Anti Software Piracy campaign into Small Business; Small Business Server campaign with BT; organisation and execution of Microsoft sponsorship of Project 2010 exhibition; update and launch Interoperability website

The focus of my role was to ensure a consistent holistic marketing approach in regards to Torex for the Hospitality and Petroleum & Convenience businesses and to assist the VP of Global Marketing and the UK Marketing Director with specific projects. My role also included the development of marketing plans to support the revenue targets, the delivery of qualified sales leads, sales support materials and targeted awareness campaigns.Main duties:- Maintain close relationships with Sales VPs and their teams, Product Marketing team, Global Marketing VP, UK Marketing Director, Global Communications Director, Legal and Finance teams- Establish and maintain close relationships with external suppliers and key partners such as Microsoft- Drive lead generation campaigns to an agreed plan, budget and results- Measure results of all campaigns to enable continuous improvement- Identify opportunities to maximise the brand in the market through PR, sponsorship and advertising- Manage and update marketing and sales data within CRM

Ensure effective marketing strategies and plans are developed in support of the key brand and business objectives and to implement these plans using a wide range of communication vehicles. Conduct special projects and act as a key marketing liaison representing the Services organisation in support of the Services brand:- The development and ongoing enhancement of Services standard presentation material- Develop effective marketing strategies and plans to support the growth of the Services organisation - Managed the implementation of creative integrated marketing communication programmes and campaigns- Worked with key technology partners to implement joint marketing activities to improve Computacenter’s brand- Assess the financial requirements and manage the marketing tactics for the most cost effective use of budget.

Ensuring various marketing plans are implemented to complement the sales objectives thus advancing relationships with existing customers and developing links with prospects. Responsible for the administration of branding and positioning of Computacenter as set and agreed with corporate.- Advise and direct customer unit employees with regard to marketing resource, processes and procedures- Communicate marketing strategy to ensure understanding and support throughout the sectors- Co-ordinate events such as seminars, conferences, exhibitions, workshops, roadshows and executive roundtables. Manage various external providers, speakers, partners, customers and internal audiences.- Co-ordinate the contributions from various sources for customer and corporate publications- Prepare and provide customer and prospect profiling, marketing and trend analysis, segmentation and competitor information for the sectors. Assist and collate relevant material for bid responses.Achievements:- Introduced and implemented an Account Based Marketing programme to develop highly strategic and targeting marketing plans within key accounts (growth, depth and new business).- Introduced a bi-weekly online newsletter for Commercial sales to keep the teams up to date with industry news (customer, partner and competitor). The newsletter was so well received it was adapted to cover all industries.

Jan 2004 – Aug 2004 Global Partner Programmes ManagerMy responsibility within the team was to design and deliver a global Partner Co Marketing programme which incents all of Sun's global partners to optimise their marketing budgets against Sun's top programmes.Achievements:- successfully created an innovative co-marketing concept, approved by the Senior VP of Marketing and the global Partner Marketing team Sept 2002 – Jan 2004 Partner Communications SpecialistReview, implement and develop a communications programme to all Sun's partners that:- better educates and informs partners re Sun's marketing priorities and marketing initiatives/programmes- increases partner engagement in marketing initiatives/programmes- drives increased Sun revenue with all partners- promotes value/profile of Sun's accreditation programme - uses the most effective Comms Channels- project manages and executes key partner eventsAchievements:- key driver of the UK team which successfully managed the 2003 EMEA SunNetwork conference which proved to be Sun's most successful event to date attracting over 6,000 delegates across EMEANov 2000 – Sept 2002 UK Events ManagerManaged a team of 4 fulltime and contractors. Raising Sun's profile through anchor, campaign and industry related events and increasing revenue through lead generation. Working with marketing, Industry Programme Managers, Product Marketing and Partner Marketing to ensure effective planning, integration and management of events. Manage the work of the events team, providing guidance and assistance where appropriate. Responsible for managing costs and revenue for all Sun UK events.Achievements:- developed and implemented best-practice processes and procedures for the events team.- developed and implemented FY02 events strategy for Sun UK and Ireland.- all projects delivered on time, within schedule and to budget.

Reporting to the UK & Ireland Marketing Manager, organising and managing a programme of events within allocated budgets for agreed market sectors. Participate and contribute to the definition of these marketing programmes and campaigns. The range of marketing activities included exhibitions, seminars, direct mail, telemarketing, collateral production, advertising, PR, case study productions, sponsorship and corporate hospitality.Achievements:- 1999 Marketing programmes successfully generated £3.7m ROI, which included leads generated from telemarketing campaigns, exhibitions, seminars, roadshows and direct mail campaigns.- successfully negotiated a broad range of sponsorship packages including Somerset Cricket Club, Bath Rugby and Leeds United.- successfully built excellent marketing relationships with key partners.Other positions held:- Executive PA to UK Managing Director of MDIS- Sales Assistant - PRO-IV Financials Sales Business Unit- Training Administrator - Quality & Professional Skills Development- Business Unit Commercial Administrator - Police & Government Sales- Departmental Commercial Administrator - Application Systems