Over a decade in the design industry, my expertise has ranged from creating beautiful brands to solving complex usability problems. Having spent this journey by observing and learning how people perceive experiences has led me to constantly take a people-first approach to solving problems through impactful and thoughtful solutions.As a design generalist, I have been driving projects from conception to completion while meeting business and user needs successfully. I have demonstrated experience working with clients across B2B and B2C organizations in industries including automotive, education, healthcare, hospitality, real estate, technology, retail operations, and finance.