I help auto brands go global. I propel brand growth and leadership in electric vehicles, passenger cars, commercial vehicle and defence vehicle sectors in some of the most difficult market landscapes worldwide. Most recently, my team and I propelled Ashok Leyland in Bangladesh from No. 3 to No. 1 position with an unassailable 38% market share. I was instrumental in turning around the Exports Division to profitability as Head Exports in Tata Motors.My robust background encompasses product planning, marketing communications, key account management, and business transformation. I currently spearhead the South Asia and Project Exports division at Ashok Leyland, a global giant in bus and truck manufacturing.I am driven by my passion to elevate auto brands on the global stage, demonstrating their innovation and excellence. My track record includes the successful launch and marketing of numerous products and variants across markets, notably the Tata Nexon EV, India’s first electric SUV. I thrive on coaching and mentoring teams towards peak performance, fostering a culture of collaboration and continuous learning. In my leisure time, I engage in reading, writing, teaching and speaking on diverse topics.• Managed P&L as Head of Exports at Tata Motors, achieving Rs. 400 Crore (US $ 48 Million) Topline, and maintaining EBITDA Positive in FY21. Oversaw a global team of 60+ people, handling INR 600 Crore (US 72 million) Topline, • Executed Defence and Projects business in Tata and Ashok Leyland, including the sale of 418 Tata Hexa to the Bangladesh Army, marking the 1st ever Indian automobile sale.• Led the marketing for EVs, launching Nexon EV and Tigor EV.• Accumulated 13 years of experience in Exports (Asia, Africa, EU), with an added 8 years located at Muscat, Oman.• Gained expertise in Passenger Vehicles, Commercial Vehicles, Electric Vehicles, Defence Vehicles, and Automotive Turnkey Projects.• Acquired a wide experience span, handling vehicles ranging from the cheapest, Tata Nano, to the most expensive, Toyota Century (Japanese Emperor’s car).