Sujata Basu Dutta Email and Phone Number

• Product Marketing leader for a suite of SaaS products in network operations and monitoring for the Enterprise market. • Develop marketing strategy and lead its execution, perform segmentation and targeting, ensure effective positioning and messaging for the products while driving market awareness and revenue goals.• Create marketing collaterals like client presentations, infographics, brochures, data sheets, videos, blogs, vlogs, ROI/ value calculators, eBooks, client testimonials… Show more • Product Marketing leader for a suite of SaaS products in network operations and monitoring for the Enterprise market. • Develop marketing strategy and lead its execution, perform segmentation and targeting, ensure effective positioning and messaging for the products while driving market awareness and revenue goals.• Create marketing collaterals like client presentations, infographics, brochures, data sheets, videos, blogs, vlogs, ROI/ value calculators, eBooks, client testimonials, demo and trial contents, internal and external communications etc. for product launches and promotions.• Create and manage the digital presence of the product and improve it with optimized content and other tactics.• Launch and manage ongoing advertising campaigns by using platforms like Influ2 and Bombora.• Drive lead generation through face-to-face events, digital events, webinars, etc.• Lead internal and external communications for product launches, enhancements, and other major milestones.• Manage marketing budgets and relationships with marketing agencies, market research firms, analyst firms, and other vendors.Accomplishments:• Successfully managed market awareness launch of the product in less than two months, the product's launch also marked the entry to a new market segment. Show less

Accomplishments: • Recognized by leadership for driving outstanding growth in signings pipeline, representing cloud migration as a core offering in IBM’s response to COVID-19 pandemic, and for effective handling of multiple product/ offering launches in a quarter.Work experience:• Lead go-to-market (GTM) strategy and execution, ensure effective positioning and messaging for the product/ offering in the market while driving signings and revenue growth.• Create marketing… Show more Accomplishments: • Recognized by leadership for driving outstanding growth in signings pipeline, representing cloud migration as a core offering in IBM’s response to COVID-19 pandemic, and for effective handling of multiple product/ offering launches in a quarter.Work experience:• Lead go-to-market (GTM) strategy and execution, ensure effective positioning and messaging for the product/ offering in the market while driving signings and revenue growth.• Create marketing collaterals like client presentations, web content, infographics, brochure, videos, blogs, vlogs, internal and external communications etc. for offering launch and promotions.• Drive lead generation through face-to-face events, digital events, webinars, etc.• Lead co-marketing efforts and sales engagement with Red Hat for joint sales plays and offerings.• Lead internal and external communications for product launches, enhancements, and other major offering milestones.• Lead seller enablement on new offerings, new features and enhancements of existing offerings.• Provide inputs on client needs, offering features, user personas, demographics, market and competitive landscape for offering design.• Manage relationships with marketing agencies, market research firms, analyst firms, and other vendors. Show less

Accomplishments: • Designed, developed and delivered a digital learning curriculum “Journey to Cloud” for 5,000 sellers and 30,000 GTS practitioners which impacted the sales pipeline positively and also received consistent high Net Promoter Score from the participants. Adopted Agile project management and delivered superior client experience with shorter lead time.• Developed GTS value statements (Sparklers) and made it available to the sellers and other GTS practitioners through a… Show more Accomplishments: • Designed, developed and delivered a digital learning curriculum “Journey to Cloud” for 5,000 sellers and 30,000 GTS practitioners which impacted the sales pipeline positively and also received consistent high Net Promoter Score from the participants. Adopted Agile project management and delivered superior client experience with shorter lead time.• Developed GTS value statements (Sparklers) and made it available to the sellers and other GTS practitioners through a mobile application - GTS Sparklers App.Work experience:• Sales enablement leader for face-to-face sellers of GTS business and responsible for impacting sales pipeline through that route.• Lead sales enablement strategy, partner with Sales leadership and other internal organisations to support the development and execution of comprehensive, integrated global enablement programs.• Create, edit and manage content for sales collaterals, face to face workshops, boot camps, digital training, etc. to help sellers effectively articulate IBM’s point of view on how can we help our clients and boost sales performance.• Collaborate with instructional designers, marketing agencies, learning and development teams, to create an extraordinary learning experience for the sellers and incorporate their feedback to improvise the programs.• Manage communications for enablement programs globally, liaise with specific geographies to develop translated content. Analyse pipeline data and the impact of sales enablement programs on the pipeline. Show less

Accomplishments: • Created CTO buyer persona, identified addressable market size and growth rate, business issues and technology implications for the CTO marketing program and laid the foundation for CTO campaign strategy.Work experience:• Create IBM brand relevancy with CTOs and technology leaders to improve consideration and new client acquisition.• Improve campaign engagement and effectiveness via tailored and targeted value propositions for CTOs to achieve revenue goals… Show more Accomplishments: • Created CTO buyer persona, identified addressable market size and growth rate, business issues and technology implications for the CTO marketing program and laid the foundation for CTO campaign strategy.Work experience:• Create IBM brand relevancy with CTOs and technology leaders to improve consideration and new client acquisition.• Improve campaign engagement and effectiveness via tailored and targeted value propositions for CTOs to achieve revenue goals and grow marketable contacts.• Create marketing plan encompassing market sizing, market dynamics, segmentation & targeting, competitive landscape, routes to market plan, etc. for the CTO marketing program.• Connect with CTOs through bold and engaging customer-driven marketing through appropriate content strategy, marketing collaterals, client advocacy program, influencer marketing, event strategy, digital and social campaigns, and contribute to IBM Systems Business Unit quarterly pipeline.• Work in tandem with advertising agencies, marketing consultancies, marketing agencies, and other vendors to execute marketing programs.• Adept in the Agile approach and practices like sprint planning, daily stand-ups, retrospective, etc. Proficient in project management tools like Jira, ZenHub, Trello, Slack, etc. Show less

Accomplishments:• Managed IBM's presence and lead generation at leading utility industry events like North America DistribuTech 2014, European Utility Week 2013, 2014.Work Experience:• Set marketing strategies, develop marketing plan and execute programs that contribute to the achievement of global energy and utilities industry revenue, profit and signings objectives.• Plan and execute IBM's participation in global industry events. Negotiate sponsorship opportunities and… Show more Accomplishments:• Managed IBM's presence and lead generation at leading utility industry events like North America DistribuTech 2014, European Utility Week 2013, 2014.Work Experience:• Set marketing strategies, develop marketing plan and execute programs that contribute to the achievement of global energy and utilities industry revenue, profit and signings objectives.• Plan and execute IBM's participation in global industry events. Negotiate sponsorship opportunities and speaking slots, set IBM messaging strategy for events, create graphic concept for exhibitions, and program manage IBM's presence at the event. Demonstrate IBM industry capabilities through TouchScope and other demo tools, organize client, press, and analyst meetings, networking sessions, strategize and execute social media promotion around event participation. • Lay the content strategy and develop content for comprehensive marketing collaterals and assets for the E&U industry solutions like Grid Operations, Smart Meters, Electric Vehicles, etc. Develop sales kits, solution briefs, whitepapers, point-of-view papers, website content and other highly interactive, mobile-friendly collaterals.• Develop social media plan for the industry and effectively use different social networking sites to promote targeted industry messages to clients and key influencers. Led efforts to launch Energy and Utilities industry blog on IBM website, highly appreciated for garnering social media eminence by the leadership.• Develop client advocacy strategy for the E&U industry. Designed and executed an integrated program to boost the quality and number of client references for "Smarter Planet", "Made with IBM" campaigns, case studies, and client testimonial videos. • Work extensively with senior global business leaders, demographically diversified teams, marketing agencies, industry associations, conference organizers, and other vendors. Show less

Accomplishments: • Led the project of new service offering introduction for Indian Mid-Market clients in collaboration with PwC Canada and PwC Global Network.Work experience:Marketing Program Manager for Mid-Market Segment:• Lead marketing efforts for Mid-Market Business, develop business strategy and marketing plan, drive business development efforts, facilitate sales initiatives and client relationship-enhancing activities.• Support the leadership in rolling out… Show more Accomplishments: • Led the project of new service offering introduction for Indian Mid-Market clients in collaboration with PwC Canada and PwC Global Network.Work experience:Marketing Program Manager for Mid-Market Segment:• Lead marketing efforts for Mid-Market Business, develop business strategy and marketing plan, drive business development efforts, facilitate sales initiatives and client relationship-enhancing activities.• Support the leadership in rolling out pilot projects across various offices in India and setting up market council teams at key locations.• Review the Middle Market program's revenue and activity performance on a monthly basis and ensure gaps and weaknesses are addressed.• Partner with different industry associations for organizing relevant events for Mid-Market clients and thought leadership opportunities. Knowledge Manager for Health Care Industry:• Understand the Health Care Industry and its issues in the context of client needs and the firm’s services and solutions. Keep the practitioners updated with the latest news, trends, competitors’ information, and market intelligence in the Health Care space.• Develop high-value content like citations, capability statements, etc. through discussions with leaders and practitioners.• Lead marketing and thought leadership initiatives. Develop subject matter expertise program and manage the knowledge portal to facilitate knowledge generation and sharing. Show less

Accomplishments:• Awarded with “Roll of Honour” for making much appreciated ‘above and beyond’ efforts towards sustained process development, business growth and for sharing knowledge and expertise with team members.Work experience:• Conduct secondary market research and provide Life Sciences industry insight to the clients, account teams, sales and business development teams. Proficient in tools like Hoovers, Factiva, OneSource, BoardEx, Gartner, 10K Wizard, IBIS World, Thomson… Show more Accomplishments:• Awarded with “Roll of Honour” for making much appreciated ‘above and beyond’ efforts towards sustained process development, business growth and for sharing knowledge and expertise with team members.Work experience:• Conduct secondary market research and provide Life Sciences industry insight to the clients, account teams, sales and business development teams. Proficient in tools like Hoovers, Factiva, OneSource, BoardEx, Gartner, 10K Wizard, IBIS World, Thomson Research, Thomson StreetEvents, Standard & Poor's, Prowess, ISI Emerging Markets Information Service (EMIS), etc.• Understand client's business objectives and provide them timely information on market intelligence, competitive intelligence, emerging issues, and changing business environment.• Develop content and liaise with the design team to create strategic marketing collaterals. Show less

• Identify prospective clients, generate business from the existing and new accounts and drive revenue growth.• Manage accounts throughout the entire sales process including pre and post-sales activities.• Coordinate with PR agencies and advertising agencies for different brand promotional activities.• Coordinate with PR agencies and advertising agencies for different brand promotional activities.

Accomplishments: • Successfully implemented GSK Tianjin manufacturing site cutover to Global Pack Management, an on-site project in Tianjin (China).• Awarded with Excellence Recognition Awards (ERA) of GSK for the year 2005-2006Work experience:• Manage packaging changes of GSK products by using Agile Software's Product Life Cycle Management suite.• Understand and analyse the impact of printing and packaging related changes, interpret the information provided by… Show more Accomplishments: • Successfully implemented GSK Tianjin manufacturing site cutover to Global Pack Management, an on-site project in Tianjin (China).• Awarded with Excellence Recognition Awards (ERA) of GSK for the year 2005-2006Work experience:• Manage packaging changes of GSK products by using Agile Software's Product Life Cycle Management suite.• Understand and analyse the impact of printing and packaging related changes, interpret the information provided by Manufacturing Sites and Marketing divisions and coordinate with the Artwork creation and Proof-reading department to facilitate the artwork creation process.• Performed in the capacity of Team Lead for "Australasia Zone" (Asia and Australia) and managed a high performing team of six associates.• Understand and manage complexity from both technical and cultural/people perspectives coupled with the strong problem-solving ability and negotiation skills. Show less