I was a key team member at Layer-E (formerly Edao Ventures), a blockchain-centric company immersed in the Metaverse and AI development. Joining at its inception, I leveraged my expertise in Project Management, Business Operations, Brand Development, and Business Growth.In this dynamic industry, I tackled two key challenges:Operations:Established the business entity.Ensured compliance with local regulations.Onboarded a global team.Developed a robust financial… Show more I was a key team member at Layer-E (formerly Edao Ventures), a blockchain-centric company immersed in the Metaverse and AI development. Joining at its inception, I leveraged my expertise in Project Management, Business Operations, Brand Development, and Business Growth.In this dynamic industry, I tackled two key challenges:Operations:Established the business entity.Ensured compliance with local regulations.Onboarded a global team.Developed a robust financial framework.Overcame the challenge of securing a bank account, especially for an NFT-focused company.Managed payroll for a remote workforce.Skillfully handled CapEx and financial projections.Kept a tight leash on overheads.Ensured seamless remote operations.Brand/Product Positioning:NFT Revolution:Recognized NFTs as valuable technology, not just collectibles to be traded for profit. They verify authenticity and ownership. Brands can distribute NFTs, allowing genuine holders to prove ownership. This has immense marketing potential.Example:Brands can issue NFTs inexpensively and customize their utility. For instance, a brand could create token-gated events, offering entry to NFT holders only, or provide perks like free merchandise, product/service discounts, and exclusive access to brand initiatives. When these utilities are enticing, demand surges. Subsequent NFT releases witness even higher demand.Metaverse Innovation:The general notion of metaverses is a singular unified space, we introduced a groundbreaking concept – individualized pixel streaming metaverses via web browsers, eliminating the need for app downloads. Instead of conventional brand microsites, our 3D gamified spaces with integrated brand messaging elevate user engagement time significantly.In summary, my tenure at Layer-E showcased my ability to navigate complex operations and refine brand positioning in the blockchain, NFT, and Metaverse sectors. Show less

I moved from Project Lead to Director of Business Development during my second stint here. Upon my return to India after an enriching five-year journey in Melbourne, which encompassed the pursuit of my Masters and a dedicated tenure in the hospitality industry, I experienced a swift reintegration into the workforce. Jack in the Box Worldwide, recognizing my prior contributions, promptly extended an offer for my return.This homecoming marked a significant professional transition… Show more I moved from Project Lead to Director of Business Development during my second stint here. Upon my return to India after an enriching five-year journey in Melbourne, which encompassed the pursuit of my Masters and a dedicated tenure in the hospitality industry, I experienced a swift reintegration into the workforce. Jack in the Box Worldwide, recognizing my prior contributions, promptly extended an offer for my return.This homecoming marked a significant professional transition, characterized by the unique challenge of re-immersing myself into an industry I had previously excelled in. I assumed leadership roles within teams comprised of individuals with albeit relatively less overall experience, armed with a more contemporary and recent perspectives developed while I was on a break. This dynamic posed an intriguing interplay of expertise, with the infusion of fresh insights and current industry trends. I learned to trust my team and that being a manager is more about bringing out the best in your team. Right off the bat, I headed communication services for brands across skin care, fashion, e-medical, online gaming, retail & air conditioning. Highlights:-Guided a mall brand from historic outdoor/billboard advertising to digital- Achieved 70% capacity on the day COVID related government restrictions were lifted- Moulded comms mix to highlight safety+ allure of shopping- Ran a massive campaign for a sunscreen brand- Won an award for best use of Influencer Marketing - Overlooked brand strategy and delivery schedule- Successfully pitched for and added multiple accounts to the company's roster Show less

- Created a Marketing Strategy Document on behalf Captivate Digital, for its Tech Client- Conducted an SEO Review & provided an SEO Calendar with content & amplification partnership recommendations, along with a roadmap for creating & maintaining these relationships for Nerds4lifeblog.com- Create a Digital Communications Strategy for Australia & New Zealand Communications Association

Project Lead on NBA, India Account- Launched new website within a 28 day turnaround window- Created content buckets relevant to the local target audience- Brokered and managed relationships with Content Partners- Fulcrum for 120MC Tech's regular liaisons with NBA, New Jersey Tech teams- Ensured regular quality and timely website content updates

- Identified and signed up new talent to start over 100 YouTube Channels- Maintained relationships with existing talent while speeding up growth- Created & Overlooked the processes of the Channel Management Team- Liaison between Mumbai and London teams - Identified new avenues for revenue generation- Negotiated deals with revenue partners

New Business & Client Servicing for existing Clients

- Managed the Office of the CEO- Part of core teams of all group companies- Facilitated Weekly Business & Finance review + strategy meetings- Group companies included: Television Commercials Production, Direct to Client Video Content solutions (Digital & TV) and Digital Communications Company- Front-row seat over 5 years that bore witness to successful, as well as not so successful ventures- Filtered aspiring vendors and partners and passed on best prospects to the CEO to… Show more - Managed the Office of the CEO- Part of core teams of all group companies- Facilitated Weekly Business & Finance review + strategy meetings- Group companies included: Television Commercials Production, Direct to Client Video Content solutions (Digital & TV) and Digital Communications Company- Front-row seat over 5 years that bore witness to successful, as well as not so successful ventures- Filtered aspiring vendors and partners and passed on best prospects to the CEO to review- Followed up internally and externally to ensure deadlines set with CEO, along with quality of work were met Show less

Several projects with production houses such as Bang Bang FIlms, 7 Films and Studio Eeksauraus amongst others.

Did a course in fitness at Exercise Science Academy that led me to one of the best gyms in this country.

Recession! Home Retentions DepartmentDealt with US residents who defaulted on home loan payments and helped them with payment plans.Sharpened my people skills.Greatest lesson learned: keep your head down and get the job done no matter how frustrating the circumstances i.e. responsibility.

Selection of movies for the homepageStills for movies on homepageCaption for all movies on homepageOverseeing when fresh batch of trailers and images go up on homepageMovie reviewsConsumer review content administratorProgramming: Managed the entire process right from dealing with TV channels to coordinate when (pre-negotiated) they would sent content, getting the shows coded as per our website, uploaded onto server and finally deciding when each show would be made live… Show more Selection of movies for the homepageStills for movies on homepageCaption for all movies on homepageOverseeing when fresh batch of trailers and images go up on homepageMovie reviewsConsumer review content administratorProgramming: Managed the entire process right from dealing with TV channels to coordinate when (pre-negotiated) they would sent content, getting the shows coded as per our website, uploaded onto server and finally deciding when each show would be made live on our video on demand section. Criteria such as how many peak traffic, whether the episode was a few hours or years old and schedules or our limited resources to convert files had to be kept in mind. Show less