Head - Brand Strategy - West

Brands Handled - State Bank of India, RaymondsRK Swamy BBDO, an Omnicom Group Company, is a mid-sized advertising agency providing marketing and communication solutions.Led the pitch and successfully won the following campaigns for RK Swamy BBDO: State Bank of India - Internet Banking, Home Loan Utsav, Savings Plus, SBI and PANIIT Global ConferenceInstrumental in successfully winning SBI's India Millennium Deposits redemption promotion. The task at hand was to retain 25 - 30% of the US$5.5bn deposits that were up for redemption by way of promoting new deposit products across the globe. And also proud co-author of one of the radio-spots that were done in the middle-east for the same.Built relations with SBI Canada through networking with SBI India employees and managed to add roughly around Rs. 8 - 9 lakhs of revenue to RK Swamy BBDO's balance sheetState Bank of India Corporate Internet Banking - Re-positioning exercise that was to aid the brand from 'not being' to 'being' considered as one of the banks to be able to offer hi-tech products for the needs of the corporate.Played a fundamental role in the Corporate Image re-engineering process for State Bank of India. Developed the thought of 'Wherever, Whenever the Need. Go for Blue'Raymond's new TG definition - In pursuit to retain its top position in the industry, Raymond started looking at new markets and new audiences. A little initiative on my part was the Management Students Grooming sessions making the leaders of tomorrow understand the power of dressing.

LIC MFConcept Communication, a small sized financial advertising agency, specializes mainly in print and TV advertising.Played a dual role of Client Servicing Executive and Business Development Executive - Was a part of 2 member team that was responsible to generate business from State Bank of IndiaHandling Media related activities for my clients like planning, negotiating, scheduling and executing Was constantly involved in pitching for new clients.