- Drive business success through crafting growth, acquisition, engagement, retention, reactivation and monetization strategies.- Optimized user journeys, automation of user flows, performing A/B testing, and working on adoption of product features.- Audience engagement via multiple marketing channels i.e. App Push, WhatsApp, Emails, In-Apps, SMSs, Get Sites, etc.- Enhanced user retention by ideating and implementing marketing automations with MoEngage CRM tool. It helped in increasing the D1 & D7 retention of the users by around 3%.- Optimized user onboarding and engagement emails through marketing automation by A/B testing copies, thus improving open rates and decreasing unsubscribe rates by 10%.- Improved CTR of revenue and engagement campaigns by 10% by optimizing the user segments for the multiple campaigns.- Focused on enhancing customer satisfaction by monitoring and improving Net Promoter Score (NPS) and Customer Satisfaction (CSAT) metrics.