Sujit Pathak Email & Phone Number

Mumbai, India

• Completely responsible for achieving the planned business growth.• Driving the NKVI portfolio for better gross margins.• Ensuring the KVI portfolio restrictions efficiently to minimal disruptions in the GT business.• Creating robust plans for BHP & D4C packs to ensure healthy & profitable growth.• Provide End to end solution from budgeting to utilization.• Team collaboration with Supply chain, Finance, Customer marketing & Demand planning.• Maintaining better availability of stock through systemic & dynamic both.• Drive assortments & niche category.• Handling end to end solutions for NSO’s.• Implement PS+ by driving OSA, SOS, Promo Width & Asset Compliance.

Muzaffarpur, Bihar, India

• Handled key accounts with excellent business results and better profitability.• Worked on Robust Infra development such as New RS appointment at Block level, Executed the SDF model to unlock the working capital, implemented the Service Mix to ensure better demand capture & higher assortment sales.• Drove premiumisation of skin care & hair care portfolio through range selling, placement of new launches, LPs & VLPs.• Ensured the Visibility in Fancy/Cosmetic/Beauty & Pharma outlets for demand generation & growth enablers. • Develop & Coach front line sales & merchandiser team periodically. • Responsible for sales at assigned Key Accounts with a focus to increase SOS in channel outlets and their WOA. • Drove Sales technology to capture and review on a regular basis, launched SHIKHAR in Muzaffarpur District on >70% outlets of retail universe, overcoming all the dispatch issues and resistance from backend staffs. It gave good results with majority of Non KVI packs sold through SHIKHAR App. • Worked on cell level coverage in white spaces to increase PUC, VWD & Numeric distribution.

Patna, Bihar, India

• Handled key accounts with excellent business results and better profitability.• Acquired an in-depth understanding of shoppers, categories, and trade.• Drove premiumisation of Premium fabric wash portfolio including Matic Powders & Liquids in High throughput retail outlets resulted good delta in sales as well as share gain in the category.• Launched the SSM program in self-service stores at Patna GTM. With the help of planograming & better TOT, we grew significantly faster than any other channel.• Develop & Coach front line sales & merchandiser team periodically & ensured the EDGE. • Successfully implemented the Shogun in Patna GTM to have the clear visibility of demand fulfilment.• Drive Sales technology to capture the demand and review on a regular basis, launched SHIKHAR at Patna GTM overcoming all the dispatch issues and resistance from backend staffs. Now, it’s giving us result with majority of Non KVI packs sold from SHIKHAR App.

Patna, Bihar, India

• Changed the perception for South Bihar Rural, now it has been a zone which contributes to maximum delta in terms of area growth numbers. • Reduced business on DD below 10% from 27%. Worked on SDF model to move majority of customers from DD mode to SDF mode.• Worked on width and depth of mass fabric wash and especially distribution of wheel 2 Kg pack. • Increased channel footprints (Grocer Next and Fancy outlets) in my zone which was a key factor for sustainable growth. • Developed a high-performance team, driving sales and delivering business profitability with right set of execution drives (Maximum variable earnings) within cluster.

Mandi, Himachal Pradesh, India, Shimla, Chandigarh, Ludhiana & Munger ( Bihar )

New Delhi, Delhi, India

New Delhi, Delhi, India