• Execute Sales Action Plans and Develop Go-to-Market Strategies to meet revenue targets.• Establish partnerships with distributors and dealers for LHP DG sets.• Implement Customer Satisfaction initiatives in collaboration with AL Service dealers.• Identify and cultivate a substantial number of Major and Corporate accounts to drive revenue growth and nurture ongoing relationships, fostering repeat and referral business.• Collaborate closely and negotiate major sales contracts and composite tenders with dealers and government authorities.• Maintain tight coordination with internal departments such as commercial, service, and production to ensure timely deliveries and installations, ensuring project accounts are closed well ahead of schedule.• Boost brand awareness in the designated vertical by participating in exhibitions, seminars, presentations, and various sales promotion activities.• Take responsibility for achieving assigned financial targets and account development objectives.

• Handle and generated revenue for the organization for the all whole North Region.• Conceiving and executing the Business Plan.• Enacting Sales Action Plans and Go-to-Market Strategies to attain revenue targets.• Expanded the North India Market for FG Willson Brand DG sets.• Appointed distributors and dealers for LHP & Solar Products in the North Indian market.• Executed Customer Satisfaction programs in collaboration with the Product Support Division.• Oversaw B2B sales for Solar Off-Grid and Grid-Tie Solutions in Retail, Government, and Corporate sectors.• Identified and cultivated a substantial number of Major and Corporate accounts to drive revenue growth and maintain enduring relationships, ensuring repeat and referral business.• Maintained close coordination with internal departments such as commercial, service, and production to ensure punctual deliveries and installations, closing project accounts well ahead of schedule.• Enhanced brand recognition in the assigned vertical through participation in Exhibitions, Seminars, Presentations, and various sales promotion activities.• Accountable for attaining designated financial targets and account development objectives.

• Managed and generated revenue for the entire Northern Region on behalf of the organization.• Pioneered the expansion of the Solar business into new markets, including J&K, Punjab, Haryana, Delhi, Rajasthan, Madhya Pradesh, Orissa, West Bengal, Bihar, and Uttar Pradesh.• Formulated and executed the Business Plan for DG & Solar initiatives.• Implemented strategic Sales plans and Go-to-Market strategies to meet revenue objectives.• Executed Customer Satisfaction programs to foster repeat sales.• Held responsibility for pre and post-tendering activities with Government and PSU clients, encompassing technical compliance, price negotiations, vendor and customer liaison for execution, payment collection, and statutory documentation.• Conducted competitive analysis, continuously monitoring market trends and competitor actions to achieve quarterly market share targets, and shared findings with the corporate strategies team.• Collaborated closely and negotiated major sales contracts and composite tenders with OEMs and system integrators.• Maintained seamless coordination with internal departments such as commercial, service, and production to ensure on-time deliveries and installations, resulting in the timely closure of project accounts.• Enhanced brand visibility in the assigned vertical by actively participating in Exhibitions, Seminars, Presentations, and various sales promotion activities.• Held accountable for achieving specified financial targets and account development goals.

• Oversaw and created revenue streams for the organization across the entire Northern Region.• Launching our solar business in previously unexplored markets in the North and East regions.• Establishing new infrastructures and manufacturing units to meet the demands of these emerging markets.• Expanding the product portfolio to offer a wider range of options.• Building a network of dealers and partners in these untapped markets.• Elevating brand recognition and presence in these newly entered markets.• Taking ownership of meeting predetermined financial targets and objectives for account development.• Enhancing brand visibility within the designated sector by actively participating in exhibitions, seminars, presentations, and various sales promotion activities.

• Initiating our business expansion into fresh markets, including Jammu & Kashmir, Punjab, Haryana, Rajasthan, Madhya Pradesh, and Uttar Pradesh.• Establishing essential infrastructures within these new market territories.• Cultivating a network of dealers and partners to support business growth in these untapped regions.• Taking responsibility for overseeing pre and post-tendering activities with government and PSU clients, which encompass technical compliance, price negotiations, vendor and customer interactions for execution, payment collection, and managing statutory requirements.• Engaging in close collaboration and negotiations involving significant sales contracts and composite tenders with OEMs and system integrators.

• Foster relationships with Consultants, Architects, Electrical Contractors, and Builders.• Engage with potential institutional clients and government entities.• Expand corporate, institutional, and retail chains by leading a team of engineers and MBA trainees.• Pursue any pending orders or partial orders to ensure timely delivery.

• Administered and produced revenue for the organization spanning the entirety of the Northern Region.• Coordinating Sales Activities, predicting Sales and Managing Financial Budgets.• Tracking Customer Orders and Handling Order Management, including the follow-up on any pending or partially fulfilled orders to ensure timely delivery.• Oversee Sales Operations, dealer network management, target assignment, performance monitoring & collection efforts.• Developing Dealerships for DG and AC Generators.• Directing an After-Sales Support Team to improve customer satisfaction.• Facilitating communication between the factory and dealers for product dispatches.• Supervising a team of nine individuals to meet performance targets.

• Establishing Dealer Networks, generating Sales Inquiries.• Identifying new market segments to achieve sales growth and market share.• Gathering market feedback on product performance, customer requirements, market trends, and competitive activities to develop both long-term and short-term growth plans and adapt sales strategies accordingly.• Facilitating communication between the factory and dealers for product shipments.• Overseeing a team of six individuals to meet performance objectives.