Areas: Teaching PG students Marketing & Sales, Branding & Customer Service, Innovation, Design Thinking & Entrepreneurship. Implementing & Conducting Management Development Programs. Course development. Career Development Centre, Industry Engagement & Admissions,

Sr General Manager Home Appliances & Inverter Sales and concurrently, Senior General Manager & After Sales service of Fans, appliances, Inverters, Air-Conditioners, water Coolers, Sewing Machines, Pump-sets and other products marketed by the company

National Panasonic India Ltd was established in 1994 and joined them from inception. Started working from Meridian Hotel and subsequently shifted to G.K II in New Delhi. Selected all the members of the service team starting with Service Managers and Service Engineers both at the H.O and at the Branch level. Developed from scratch All-India Service Network for for local products of Panasonic/ National and those imported from overseas. Traveled with the marketing team for National launch of… Show more National Panasonic India Ltd was established in 1994 and joined them from inception. Started working from Meridian Hotel and subsequently shifted to G.K II in New Delhi. Selected all the members of the service team starting with Service Managers and Service Engineers both at the H.O and at the Branch level. Developed from scratch All-India Service Network for for local products of Panasonic/ National and those imported from overseas. Traveled with the marketing team for National launch of products. Vigorous support provided to dealers to win their confidence in Panasonic products Show less

The BPL Group made forays into Major Domestic Appliances in 1990 forming a joint venture with Sanyo naming it BPL Sanyo Utilities & Appliances Ltd with its head quarter at New Delhi. I was one of the four top management executives and my responsibility was to set up the after sales service of Home Appliances all over India. Starting from recruitment, training, setting up service centres, franchisees, developing systems and procedures, work flow, call and complaint handling and launching… Show more The BPL Group made forays into Major Domestic Appliances in 1990 forming a joint venture with Sanyo naming it BPL Sanyo Utilities & Appliances Ltd with its head quarter at New Delhi. I was one of the four top management executives and my responsibility was to set up the after sales service of Home Appliances all over India. Starting from recruitment, training, setting up service centres, franchisees, developing systems and procedures, work flow, call and complaint handling and launching products along with the marketing team at all the metro and non-metro cities in India. this was a challenging task. My after-sales-service experience was put to great use. Aside from this, Sanyo, Japan had identified me as their trainer for a specialized skill training 'Job Instructions and Training Within Industry' to train factory supervisors within the BPL group companies. A large no of supervisors were trained across factories and service centres. Show less

Joined as a Management Trainee after finishing education at IIT-B in 1969. Transferred to New Delhi as Service Engineer at Janpath Service Centre. Became Regional Service Manager in 1976 heading the Northern States, Transferred to Chennai in 1980 as Regional Sales Manager for Southern States for Consumer Electronics products. Transferred to H.O in 1983 as Product & Market Support Manager. In 1988 , became the All India Manager for Consumer Electronics (Video) products. Videos comprised B&W and… Show more Joined as a Management Trainee after finishing education at IIT-B in 1969. Transferred to New Delhi as Service Engineer at Janpath Service Centre. Became Regional Service Manager in 1976 heading the Northern States, Transferred to Chennai in 1980 as Regional Sales Manager for Southern States for Consumer Electronics products. Transferred to H.O in 1983 as Product & Market Support Manager. In 1988 , became the All India Manager for Consumer Electronics (Video) products. Videos comprised B&W and CTV, Video Cassette Recorders etc. Show less

This was a kind of two year sabbatical from Philips India Ltd. Solidaire was a family run business and their B & W and Colour TV's were the highest selling TV's in Tamil Nadu and the #2 all over Southern Region. I was the first appointee as a General Manager to administer sales in the South as well as open their markets into West, North & Eastern part of India. I was successful in bringing a significant change in the way of doing business as well as give a face-lift to the product design with… Show more This was a kind of two year sabbatical from Philips India Ltd. Solidaire was a family run business and their B & W and Colour TV's were the highest selling TV's in Tamil Nadu and the #2 all over Southern Region. I was the first appointee as a General Manager to administer sales in the South as well as open their markets into West, North & Eastern part of India. I was successful in bringing a significant change in the way of doing business as well as give a face-lift to the product design with the help of Industrial designers I had contact with while in Philips India. The first of it's kind CAT1000 was a classy product that steered the company into greater heights. I helped the company to get large no of CTV orders from 5-star hotels to be equipped in the guest rooms. The CTV's had a unique feature that was adapted by the others at that time. Overall the 2-years was an outstanding experience where I learnt the significance of cash-flow management in family run companies that emphasized collections over sales. Show less