• Responsible for the functional design of SFA and DMS for BIMBO Bakers Ecuador and Colombia. • Responsible for defining, prioritizing, and building features as per the client’s requirement through well-defined user stories. • Create, iterate, and finalize BRDs, and FRDs, post the requirement gathering from the client.• Manage internal and external stakeholders (tech and non-tech) for the smooth development of the solutions.• Handle Production, and UAT escalations through thorough RCA of the issue and timely handshakes.• Optimize existing solutions by identifying gaps, designing the solution, and eventually deploying it to production.

• RTM strategies for all sales activities, new product launches, and focus programs for the company• Annual, and monthly category planning to devise reasonable targets to meet overall company’s goal• Manage trade spends, budgets, and resources at the national level • Successfully added 6000 plus outlets across different regions in India • Planned and implemented seasonal trade promotions (2K+ outlet participation)• Executed market research project in 3 cities to understand behaviour of display & Multipacks

Areas Sales Manager (Kolkata Metro + West Bengal)• Manage Kolkata Metro and ROB sales directly• Manage 50+ direct channel and 400 indirect channel partners across the state• Lead a team of 14 direct subordinates and indirect team of more than 80 members with on-role 0% attrition• Organise and manage BTL activities, market promotions, instore programs for the stateAchievements • Kolkata achieved ever highest shares of Liquid Vaporisers and Weighted Distribution in last 3 years• Pioneered leaner business model in Kolkata by inventory reduction by 23% & AR reduction by 2%• Successfully launched Baygon Aerosols and gained a market share of 5% in just 6 months from launch• Successfully planned and executed instore visibility in 300+ stores in Kolkata• Commissioned 4K outlets, 60+ sub-stockiest, and 2 distributors leading to share gain and improved distributionASM - Madhya Pradesh• Managed a team of 8 and indirect reporting team strength of more than 30 people• Responsible for the sales and distribution of SCJ products• Managed more than 20 channel partnerMarketing • Drive NPD & develop re-launch plan of a leading consumer good in Bangladesh• Analyse internal and external data for the understanding of consumer preference & category trends• Construct the consumer and trade promotions for the launch• Develop the GTM strategy for the launch of the product

★ Devise strategy to make Delhi International Airport a Cargo Transshipment Hub★ Study of Indian Airline Industry in context of global cargo airlines★ Benchmarking IGI Airport in terms of cargo handling

a. Led a team of 14 operators for managing supplies and receipts from refinery & other sourcesb. Maintained supply of products from Panipat terminal to the retail/consumer sales departmentc. Designated to handle ATF as Quality Control Signatory (QCS) as per DGCAd. Controlled & maintained quality standard of petroleum product to be delivered to end customerse. Actively involved in planning of projects and decision making in the terminalf. POC for supply and receipt of Naptha, main raw material of Naptha Cracking Plant, Panipat