We at Multiples Consulting completely commit ourselves to our clients to deliver Consulting in strategic areas such as Digital Marketing, Building Materials and Building Systems. Our futuristic approach starts with a deep dive into the real issues surrounding your business, strategize and execute what matters the most. We address challenges, enhance ROI and increase business, while identifying better ways to engage with your customer.

Consulting Lexicon is a full fledged Advisory, Financial Services and Infrastructure Project consulting firm. With innovative, global and ingenious business solutions, we endeavor to be the Lexicon for all of our clients' Consulting needs. With a strong network in 4 continents, we work only on mandates that are exclusive to us and frame the most convenient route for our clients to invest. For the Advisory and Financial Services verticals, we work only with clients in India and for the Infrastructure Projects vertical, we work ONLY on projects outside of India.

Managed partner communications and internal channel newsletters, Business Partner winwires, case studies, references and use cases worldwideChannel Marketing for VADs, ISVs, and ASL partners

- Channel guidance to Growth Markets, driving joint and co-marketing activities across 14 countries- Developed Marketing programs and plans for business partners- Channel pipeline analytics to fine-tune the overall channel strategy- Enablement and awareness campaigns for business partners to increase productivity and expand coverage across the Information Management portfolio

- Managed integrated marketing activities for SumTotal ToolBook, a leading content authoring tool - developed yearly plans to increase market share and drive revenue.- Drove product releases right from conceptualization of theme and design to punch line, product packaging, product repositioning, press releases, upgrade programs.- Website management and periodic site revamp keeping in view of the market trends. - Effectively managed global promotional email campaigns and webinars end-to-end – strategize, schedule, execute and measure effectiveness.- Management and regular maintenance of ToolBook products through online store.- Facilitated customers success stories, collateral additions & audit, and re-branding.- Formulated Go-to market strategy and direct engagement with 80 partners worldwide for global reach and awareness.

- Develop and drive marketing plans and strategic campaigns; facilitating marketing programs comprising of email, advertising, webinars, tradeshows, product reviews, banner ads – that deliver on awareness/ consideration goals and revenue objectives.- Manage marketing themes/programs and ensure all customer communications are in-line with the Brand value and corporate messaging.- Drive Trade Show activities in North America and EMEA – successfully managed pre and post-show activities.- Implemented trigger campaigns and nurturing programs for lead scoring/ SRLs.

- Managed website updates and regular maintenance; spearheaded innovative ways to create user friendly home page to obtain more user stickiness. - Regular evaluation of marketing programs - website analytics, leads reporting, campaign effectiveness, conversion rates.- Was responsible for first level qualification of leads, identifying the Sales Ready Leads (SRLs), routing leads to the appropriate Sales reps and defining new processes.- Analytics on lead generation activities, lead qualification metrics, Inside Sales metrics and web traffic – presenting trends, recommendations and actionable items.