• Direct and oversee marketing strategies for 572+ Exclusive Brand Outlets (EBOs) and Digital platforms to amplify brand awareness and consumer engagement.• Plan and execute comprehensive ATL/BTL marketing campaigns, leveraging consumer insights to drive measurable business growth.• Managing 50+ Lakhs of budgets to ensure ROI-driven marketing initiatives.• Align marketing activities with brand guidelines and retail objectives, delivering consistency across all touch… Show more • Direct and oversee marketing strategies for 572+ Exclusive Brand Outlets (EBOs) and Digital platforms to amplify brand awareness and consumer engagement.• Plan and execute comprehensive ATL/BTL marketing campaigns, leveraging consumer insights to drive measurable business growth.• Managing 50+ Lakhs of budgets to ensure ROI-driven marketing initiatives.• Align marketing activities with brand guidelines and retail objectives, delivering consistency across all touch points.• Monitor key performance metrics, adapting strategies to ensure optimal results in a competitive retail landscape. Show less

Responsible for all ATL/BTL activities for the brand and budgeting for the same.• Responsible for design and implementation of all VM concepts across India for 5 Exclusive Innerwear EBOs/ More than 400 mainline US Polo stores/12k MBO stores/ 48 Large Format stores.• Product Photo shoot from planning, co-ordination, execution. • Seasonal marketing collaterals (POS – in-store visuals, posters, standee, danglers, dealer boards, etc.)• Seasonal marketing gifting items like… Show more Responsible for all ATL/BTL activities for the brand and budgeting for the same.• Responsible for design and implementation of all VM concepts across India for 5 Exclusive Innerwear EBOs/ More than 400 mainline US Polo stores/12k MBO stores/ 48 Large Format stores.• Product Photo shoot from planning, co-ordination, execution. • Seasonal marketing collaterals (POS – in-store visuals, posters, standee, danglers, dealer boards, etc.)• Seasonal marketing gifting items like calendars, diaries, mugs, umbrellas, etc.• Handling end –to – end packaging for trade & retail from concept to design.• Creative display concept in Road Show yearly twice.• Represented the organization & strategized VM of display space for various fairs in India.• Working with partner Large Format Stores and Hypermarkets on all elements of design.• Training and development of VM & Space Planning team.• Working with supply chain teams to ensure optimum stock package across stores.• Coordinating with all EBO / Key Accounts / MBO channels to ensure seamlessness on POS and module installations.• Ensuring all marketing requirements are provided as per pre-decided timelines. Show less

• Spearheaded regional visual merchandising and marketing initiatives to enhance the brand's retail presence.• Directed the execution of promotional campaigns tailored to regional preferences, contributing to significant sales growth.• Brand Building & Visual Merchandising Specialist• Established connections between brand aesthetics and social media platforms, driving traffic to stores.• Conducted detailed performance metrics analysis, including sales data, customer footfall… Show more • Spearheaded regional visual merchandising and marketing initiatives to enhance the brand's retail presence.• Directed the execution of promotional campaigns tailored to regional preferences, contributing to significant sales growth.• Brand Building & Visual Merchandising Specialist• Established connections between brand aesthetics and social media platforms, driving traffic to stores.• Conducted detailed performance metrics analysis, including sales data, customer footfall, and feedback. Utilized this data to formulate growth strategies and make informed decisions on visual elements, store layouts, and product placements.• Engaged with vendors and suppliers for sourcing high-quality materials and display elements. Conducted research on innovative materials and techniques to keep abreast with industry trends, ensuring that Tanishq stores remained at the forefront of luxury retail presentation. Show less

• Led creative design, trend forecasting, and VM strategies to establish brand identity and market presence.• Implemented visual marketing strategies across 28 EBOs and 46 key account stores.• Collaborated with product teams to ensure cohesive storytelling through visual and marketing efforts.• Managed coordination for international fairs, including Maison & Objet (Paris) and Heimtextil (Frankfurt, Germany).• Oversaw optimal product placement and executed seasonal promotional… Show more • Led creative design, trend forecasting, and VM strategies to establish brand identity and market presence.• Implemented visual marketing strategies across 28 EBOs and 46 key account stores.• Collaborated with product teams to ensure cohesive storytelling through visual and marketing efforts.• Managed coordination for international fairs, including Maison & Objet (Paris) and Heimtextil (Frankfurt, Germany).• Oversaw optimal product placement and executed seasonal promotional campaigns. Show less

• Developed original artwork for graphics and textiles.• Created trend concepts relevant to home apparel.• Oversaw design from concept through production.• Consulting on trend and color. Forecasting key themes, color and print for future seasons.• Looked after all in-store VM requirements for the brand.