Sujoy Chandra Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Marketing consumer subscription services across North America in partnership with brands such as Toyota/Lexus, Nissan/Infiniti, and StellantisLead 20+ marketers across 4 teams to drive acquisition, engagement, and retention using lifecycle marketing across channels (web, apps, email, direct mail, call center, and in-vehicle messaging)Growth in revenue and lifetime value for 10 million consumers across 15 brands, through 850+ touchpoints along guided consumer journey (e.g., welcome, engagement, conversion, and win-back) to drive subscriber acquisition, growth, and retentionAudience insights (e.g., consumer, vehicle, capability, subscription, usage, and profile) to build dynamic audience segments and up to 40,000 personalized touchpoints to drive conversion rate improvementEnd-to-end performance improvement: talent, processes, cross-functional team integration (Creative assets, Agile project management, data management and channel activation) Personalized promotions, shorter time-to-market from first-party data activation by modernizing marketing tech stack to cloud-based, API-driven, subscription management platform (Salesforce, Zuora)

Dallas, Texas, Us

Tenet Health is a $18B Healthcare Organization with 65 hospitals and 500+ ambulatory/urgent care centersDirect team of 24 marketers to engage audience of 45 million consumers and build brand preference using owned channels (web, mobile apps, CRM and social media) and paid media. Build capabilities and oversee operations, plans, and budget.• Built Marketing Center of Excellence, executed integrated marketing plan for Brand and service lines, including metrics, audience insights, messaging, channels, and budget, increasing attributable revenues by 8% • Executed 1,000+ campaigns annually across owned channels, generating millions of touchpoints and 750,000 encounters• Launched brand campaign, “Community Built on Care”, delivering double-digit increase in brand awareness over baseline, 26% increase in share of voice and positive brand perception • Led key initiatives such as marketing metrics, Find-a-Physician redesign, onboarding agency, leveraging social media for conversions, call tracking, and eliminating 5,000 phone lines to save $500K • Launched 46 redesigned websites, recognized by Google as best-in-class in case study, delivering significant increase in patient engagement: check-ins (+15%), calls (+17%), and referrals (+43%) • Applied design thinking and agile methodology to execute multi-channel campaigns, resulting in record lead volume, 7x higher than typical • Designed Customer 360 (identity, profile, and scoring) with Next Best Action methodology leveraging first and third party data to improve targeting, engagement and outcomes• Built 12-member team in Philippines from org design to delivery resulting in $2MM annual savings • Restructured organization, from talent, culture, processes, and metrics to tools and technology resulting in outsize impact on objectives while staying under budget

Paris, Fr

EssilorLuxottica is an $18B global leader in vision-care with brands such as Ray-Ban, Oakley, LensCrafters & Transitions lensesOrchestrate consumer journey, from awareness, acquisition, to conversion for audiences of 50 million through digital marketing and innovative digital product platforms. Key accomplishments:• Drove performance of leading online consumer marketing platform, with 50M users through strategic management (operating plan, competencies, targets), digital marketing (SEO, content, social, video, CRM) resulting in scalable customer acquisition channel 8x more effective than other channels• Built industry-leading digital product used by 1M consumers annually, generating $14M revenue in year one, amplifying return on $55M marketing spend, strengthening partnership with 20K vision care practices, key health insurance companies and generating valuable commercial insight from behavioral data• Developed digital strategy to deliver $300M incremental revenue from activating digital consumer journeys and driving conversion to purchase across channels • Handpicked by COO for strategic assignment on $54B Essilor-Luxottica merger including marketing strategy development, supply chain analysis, financial modeling, and organization structure in preparation for post-merger integration

Schaan, Li

Hilti is a $5B global manufacturer of premium power tools, fasteners & softwareLead three key teams:1. eCommerce: Run $150M eCommerce business as a strategic platform for customer acquisition and retention 2. Direct Marketing: Build new B2C-oriented marketing capability to drive business transformation3. Market Research: Expand data-driven approach to market analysis, commercial insights, competitive intelligence, and product developmentKey accomplishments:• Grew Ecommerce revenue by 64% to $153 million through digital marketing activation (SEO, CRM, email, direct mail, cart abandonment), online merchandising (optimized product/category pages, reviews, visual merchandizing through video, interactive tools such as product configurators), new features such as cart-based recommendations, ship to store, loyalty programs such as shipping incentives, and organizational alignment (e.g. sales force incentives) • Executed omnichannel marketing program (stores, outside sales, inside sales, and online) – recruited team, executed marketing strategy (account-based marketing - ABM, segmentation, omni-channel orchestration, product portfolio, CRM, pricing, creative, analytics) generating $3M in sales in year one• Revised pricing strategy by conducting sales, product, and customer analytics resulting in incremental $1million in margin and identification of $1 billion in untapped sales potential across US and Canada

St Ann, Missouri, Us

Build strategy function, execute strategic projects, provide marketing thought leadership and advance analytical capabilitiesKey accomplishments:• Developed organization’s first strategic planning framework with components such as balanced scorecard, growth strategies and enterprise risk model to quantify aspirations, highlight assumptions and identify capability gaps.• Built comprehensive view of competitive position based on Demand & Supply framework using range of inputs (competitive event history, shopper insights, government funding, online activity and innovation trends) to predict competitive action/response, identify shopper segments at risk and develop strategies to build share of wallet among light shoppers who represented 75% of traffic and 38% of sales.• Addressed CEO concerns about utility of 6 existing consumer segments by developing demand-driven shopper segmentation resulting in identification of untapped profit pools worth $0.5B.• Developed brand strategy in absence of dedicated Brand Director by applying principles of Brand Architecture to proliferation of 100+ brands and devised scoring method to identify brands/SKUs for rationalization.• Developed a model using opening price point portfolio, weighted basket price comparison, size/quality factors & impact of new initiatives to quantify price position/perception.• Led analytical projects such as affinity analysis which examines purchase patterns to optimize up-selling, cross-selling, promotions and store layout for small format where assortment is 10% of typical supermarket.

Chicago, Il, Us

Drive growth of $1.5 billion retail business by executing retail strategy for brands such as Heinz, Classico and Smart Ones at leading retailers using category management, joint business planning, and consumer insights. Manage retail strategy of Ore-Ida, $1 billion brand. Key accomplishments:• Devised optimal pricing, merchandising, and marketing strategies for successful summer season at top retailer with volume increase of 11%, new distribution of 27 points, and incremental shelf space• Implemented pricing strategy at $36B retailer resulting in volume increase of 9% while reducing trade investment by 1%• Reversed 6% volume decline for Ore-Ida, a $1B brand, using targeted promotions, trade optimization to improve retail pricing and consumer marketing plan resulting in 30% increased shelf space and 38% improvement in velocity

Chicago, Il, Us

Execute global strategic planning, manage strategic investments and lead strategic projects such M&A, growth strategy, competitive threat evaluation/response, and new revenue streams such as licensingKey accomplishments:• Executed global strategic planning across 20 business units and $12 billion in revenue, performing complex analyses, diagnosing market situations, resulting in coherent strategy, fact-based forecast, and organizational alignment. • Performed due-diligence/valuation for several M&A transactions and led cross-functional review of strategic investments ($500M annually) such as new products and production capacity resulting in 4% pt. improvement in ROIC • Authored corporate policy on reviewing past acquisitions• Strategic investment review: Reviewed global projects with originating BU leadership, moderated functional committee and presented business case to CFO/CEO for review and approval• Developed strategic response to competitive action in $4B category, developing hypotheses using syndicated data and consumer insights resulting in launch of growth initiatives that maintained Heinz market share • Developed business case for Heinz UK’s exit from infant formula resulting in $4M P&L benefit and focused portfolio• Restructured supply chain for Heinz Indonesia by evaluating cost-to-serve drivers and KPIs resulting in 15% improvement in sales coverage, 20% lower inventory, and $12M cash from asset sales

Mba, Marketing & Strategy

Digital Transformation In Health Care

Product Management

Bachelor Of Engineering, Electrical And Electronics Engineering