Sukanksha (Su) Khatri Email & Phone Number

Halifax, Nova Scotia, Canada

Canada

Strategic Giving and Capital Campaign: Completed the pre-planning and planning phase ofthe capital campaign and launched the quiet phase. Grants application and monitoring with closeto $3M in the pipeline with $2.5M confirmed to date.Annual Fundraising: Develop and implement annual fundraising initiatives to raise operationalfunds using full funnel campaigns via various channels such as direct mailers, radio, socialmedia, PR, corporate partnerships, and individual donor engagementDonor Relations and Stewardship: Successfully worked with multiple donors to create lastingpartnerships, build engagement opportunities and increase visibility of the organizationCommunication Strategy: Build engaging multi-channel communication strategy aimed atcrafting a strong story for the organization with a key focus on community engagement,fundraising and partnerships across traditional and online platformsProject Management: Managing a team of two, overseeing annual content calendar, donormanagement systems, financial metrics, internal and external stakeholder communications,corporate partnerships, impact measurement and campaign strategyCapital Campaign Management: Design and implement strategies to strengthen donorcommunication including campaign kick-off, Volunteer management, Donor cultivation(individual and corporate), stewardship events and campaign monitoring

Led the communications team of 4 on Dasra’s largest philanthropic initiative, Rebuild India Fund ($50mm), to seed 100 grassroots NGOs in India to create an integrated launch and communication strategy (Branding, Social media, Website, PR can content creation)Raised awareness about informal & migrant worker rights during the Covid 19 pandemic. Created a communication campaign to assist implementations of Dasra’s bespoke 6 parameter framework across private & public sector companies, integrating ~200mm informal workers using digital, social and traditional media platforms.Designed 20+ Behavior Change Campaigns (On-ground events, Social media handles, Podcast and Videos) and led a team of 4 for the Dasra Adolescents Collaborative, a platform improving the lives of 254mm adolescents in India Managed Dasra’s digital platforms (Instagram, Twitter, LinkedIn, Website) instrumental in narrative building, fundraising, talent recruitment and lead generation with corporates and governments.

Spearheaded India's first citizen engagement initiative using a 360 communications strategy Reached 1mm+ people through targeted behaviour change campaigns by using multiple mediums like On-ground events, Social media amplification and traditional media engagement Curated & executed India’s first Waste Management Festival – Kachra Mahotsav 2018 - reducing waste by 4,000+ kgs. Recognised by the Prime Minister of India, awarded 3 PR awards and replicated across 5 citiesManaged creative delivery (Event design and execution, Multi-stakeholder communication, Brand sponsorships) of India’s first Rock Climbing World Cup (2016), with participation from 76 international athletes, 5,000+ attendees and executives from International Federation of Sports Climbing. Revived tourism, promoted education, entrepreneurship and women rights in the war-inflicted district of Dantewada, using PR tools, citizen led campaigns, content creation, Social media and Influencer engagement

Conceptualised 30+ events, built associations with 15+ service partners, 5+ event partners and local communities across 17 cities Addressed the rights of indigeneous people globally, by contributing to the on-ground event execution, scripting and production of Indigenous Terra Madre 2015, with 600+ global delegates from indigenous communities, UN, academia, and donors from 62 countries

Managed procurement and merchandising for 40+ MotherCare stores across India

B.A., Economics, Mathematics (Miranda House)

Masters In Fashion Management, Retail Management