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Sukanta Pal Email & Phone Number
Global Chief Marketing Officer and Chief Revenue officer
at
Group Bayport
1 work email found
@ril.com
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Global Chief Marketing Officer and Chief Revenue officer
Location
Mumbai, Maharashtra, India
Company size
Who is Sukanta Pal? Overview
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Quick answer
Sukanta Pal is listed as Global Chief Marketing Officer and Chief Revenue officer at Group Bayport, a with 989 employees, based in Mumbai, Maharashtra, India. AeroLeads shows a work email signal at ril.com and a matched LinkedIn profile for Sukanta Pal.
Sukanta Pal previously worked as Chief Marketing Officer at Group Bayport and Omnichannel and E-commerce business at Reliance Retail. Sukanta Pal holds B Tech, Mechanical from National Institute Of Technology Durgapur.
Company email context
Email format at Group Bayport
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{first}.{last}@ril.com
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Profile bio
About Sukanta Pal
Business Leader with broad marketing experience encompassing strategic planning, Omnichannel business , E-commerce marketing, Product & brand management, Digital Marketing, Customer acquisition, Usage & Revenue management, New product development, Building successful brands, Integrated marketing communication, Predictive marketing based on high available consumer shopping data, with ability and skill set to provide creative, innovative, enthusiastic & forward-thinking leadership in a team environment. Ability to work in entrepreneur setup & impact business metrics positively, as well as a process-driven big enterprise with Global teams located across the globe.Over 20+ years of experience in the consumer business, e-commerce retail business, telecom/ broadband business, Digital media & consumer online business. Worked with the global team at Microsoft Corp.(MSFT), Yahoo! Inc.(YHOO) to launch global brands in emerging markets & to develop new markets. Experienced professional for emerging markets like India - worked with the biggest brands like Reliance Retail & Sify Technologies to acquire & retain customers, drive revenue, create new brands, Bring digital transformation, evangelize new business. Presently leads e-commerce marketing for one of the biggest retail businesses in India Extensive customer & partner engagement experience in India, Singapore & other Asian countries. Expertise: Digital business management, Product & Brand management, Consumer life-cycle value (CLV) management, Customer acquisition & retention, Predictive marketing , Integrated marketing communication (TV/Print/Radio/ Outdoor/ BTL activations): Brand campaign management, Digital marketing strategy & digital advertisement execution - SEO/SEM/network banner /re-marketing/social/ performance/ innovations; Marketing ROI, Pricing, Positioning, Channel management, Analytics(GTM, Omniture, other tools), PR, New business.Won 50 most talented Marketing Professional award 2014-15 by World Marketing Congress(CMO council)
Listed skills include Integrated Marketing, Pricing, Public Relations, Marketing Strategy, and 46 others.
Current workplace
Sukanta Pal's current company
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Group Bayport
7 roles
Sukanta Pal work experience
A career timeline built from the work history available for this profile.
Chief Marketing Officer
CurrentCreating a next generation custom ecommerce company with customers in the US, CAN, UK, EU, AUS, NZ, INDIA. 15 domains on Bannerbuzz.com, bestofsigns.com, coversandall.com, tarpsandall com, neonearth.com
Jul 2022 - Present
Omnichannel And E-Commerce Business
Responsible for E-commerce business marketing for one of the biggest retail company in India. Drive-Product launch strategy, Consumer experience management, E-commerce Consumer acquisition strategy (Web/App), U&R, Digital engagement (destination discovery, performance marketing, Social media engagement, digital innovations), SEO strategy (on-page/off-page/technical). Develop a unique strategy and execution on single-customer-view campaign management with high available actionable data (Cohort based targeting). Drive predictive shopping strategy and related customer engagement, Brand management and brand Identity, Reach-out media strategy, Customer acquisition thru a partnership with brand/pay-banks, Customer experience management, Core business metric management to enhance overall revenue and customer life-cycle value.
Jul 2015 - Sep 2022
Head Of Marketing - Sify Consumer Business
Marketing Head- Sify.com /Sify broadband / Sify i-way/ Retail / new business::-I was part of the leadership team at some of the most interesting and transformation stages at SIFY, when consumer internet went through a paradigm shift from PC-to-Cafe-to-Mobile-to-Smartphone. Developed business & marketing strategy , Transformation vision, Digital strategy, Marketing strategy, Partner strategy, New business models for consumer (sify.com, broadband, Voice, retail, utility services) + Emerging businesses(SMB/SOHO)+ enterprise business ( cloud/ Video Conf/ SAAS, network services); Responsible for Brand building, Digital marketing, Acquisition , Business growth Key responsibilities included: Driving overall Brand strategy & business transformation strategy , Developing Brand road-map , Develop new business models, Integrated marketing communications (ATL/BTL), Drive Marketing partners - Creative, media, PR, Research, analytics, acquisition, retention, usage & revenue of wireless & wire-line broadband ; key metrics of Sify.com portal, Drive product marketing strategy: positioning, segmentation, pricing, NPD, PLC, UI, product experience, Drive high viability Online marketing (SEO/SEM/SNM/ad banners/network adv/DM. Analytics) and create best practices, Was responsible for driving core business metrics for Sify.com -unique visitors, PV, Time spent on key properties (HP , news, movies, cricket, video, games ). Broadband revenue/ ARPU , Cafe usage & partner revenue. Manage the marketing team located at multiple locations to drive marketing strategy and marketing operations (ATL/BTL/online), Managed channel marketing strategy & operation. Led strategy to improve overall visibility index (VI) of the business by PR outreach.
Mar 2010 - Mar 2015
Marketing - Asia Region. Connected Entertainment And Consumer Business
Marketing - Asia for Broadband application / IPTV. As part of Microsoft Asia was team responsible for Microsoft broadband application (Mediaroom) adoption in Asia.- Developed messaging, positioning, segmentation, pricing with Telecom operators in Asia.- Developed Go-To-Market programs with Microsoft Global team and executed best practices in the Asia region. - Evangelised connected entertainment consumer Application ecosystem in the region.- worked very closely with Asian Telecom players (Singapore, China, India) on GTM. - Liaised with the PR agency / Industry body for marketing campaigns in the Asia region
Jun 2008 - Mar 2010
Marketing (Mobile ) India
- Develop, execute and manage comprehensive marketing plan for Yahoo! Mobile search, mail and messanger in India , across all platforms.- Led unique users (UU) / PV / time spent/ repeat visitor targets for India market - Execute Global brand and product management plans In India - Managed the overall marketing budget for India.- Collaborated with Business Development team for operator tie up of Search box in mobile WAP deck with business revenue share model - Led integrated marketing communications and ATL (TV/Radio/Print/ Outdoor) and online (off-net / on-net)/ mobile media marketing for Yahoo! mobile.- Led co-marketing programs with Indian operators & OEM (Nokia/ Motorola) to enhance revenue.
May 2007 - Jun 2008
Group Product Manager (Vas), Marketing Lead- Mobile Vas Business
- Lead Mobile VAS Product strategies at gross (UI / Content strategy/ pricing/ positioning/ marketing); led unique users, usage and revenue for mobile VAS at national level and managed Mobile VAS revenue with help of regional marketing resources across telecom circles.- Successful marketing launch of VAS services across 3 platforms Voice portal (IVR), SMS and Data (WAP).- Business development and marketing with mobile Content partner to market the VAS mobile ecosystem across all segments and across multiple mobile device platforms . - Led a national team to execute Pan India high visibility ROI driven marketing campaigns (ATL, BTL, online); managed media plan, media innovations (TV/Radio/ Print/ Outdoors), SMS campaign, Retail, activations. - Significant contribution in achieving Mobile VAS revenue ( ARPU 8% of Voice ARPU).- Developed successful online mobile advertisement business and created successful online marketing campaign to acquire youth segment.
Jun 2004 - Jun 2007
3 education records
Sukanta Pal education
B Tech, Mechanical
National Institute Of Technology Durgapur
Mba, Marketing & Finance
Symbiosis International University
Post Grad, Strategic Business Management, Digital Marketing
Insead
FAQ
Frequently asked questions about Sukanta Pal
Quick answers generated from the profile data available on this page.
What company does Sukanta Pal work for?
Sukanta Pal works for Group Bayport.
What is Sukanta Pal's role at Group Bayport?
Sukanta Pal is listed as Global Chief Marketing Officer and Chief Revenue officer at Group Bayport.
What is Sukanta Pal's email address?
AeroLeads has found 1 work email signal at @ril.com for Sukanta Pal at Group Bayport.
Where is Sukanta Pal based?
Sukanta Pal is based in Mumbai, Maharashtra, India while working with Group Bayport.
What companies has Sukanta Pal worked for?
Sukanta Pal has worked for Group Bayport, Reliance Retail, Sify, Microsoft Corp., and Yahoo.
How can I contact Sukanta Pal?
You can use AeroLeads to view verified contact signals for Sukanta Pal at Group Bayport, including work email, phone, and LinkedIn data when available.
What schools did Sukanta Pal attend?
Sukanta Pal holds B Tech, Mechanical from National Institute Of Technology Durgapur.
What skills is Sukanta Pal known for?
Sukanta Pal is listed with skills including Integrated Marketing, Pricing, Public Relations, Marketing Strategy, Business Alliances, Product Development, Mobile, and Telecommunications.
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