As a Marketing Lead in a B2B SaaS company, I successfully built the marketing function from the ground up. I developed and executed comprehensive marketing strategies that drove brand awareness and lead generation, including the launch of a new website. My responsibilities encompass managing cross-functional campaigns across email, social media, and content marketing, all optimized for performance metrics. I lead the creation of high-quality content for BOFU, MOFU, and TOFU stages, ensuring alignment with brand voice and SEO best practices. I establishand maintain a strong brand image, conduct market research for customer insights, develop go-to-market strategies for new product launches, and manage PR and customer advocacy initiatives. My efforts in lead generation programs result in significant growth for the sales team, demonstrating a strong ROI. Additionally, I work closely with sales, product, and executive teams to ensure alignment and effectively communicate marketing plans and results to stakeholders.

In this role, I am accountable for supporting Netcore Cloud – a global MarTech product company, manage an average of 15+ marketing projects per quarter. I oversee end-to-end management of projects, including, but not limited to, cross-functional team engagement, project & budget planning, task delegation, content formulation, internal & external communications management, project completion analysis, and reporting. I introduce innovative methodologies and industry best practices to streamline operations, positively impact project scores & performance metrics. One of my primary KRAs include clearly defining SLAs and measurable metrics at diverse stages of complex projects; entailing utilization of latest technical tools & methodologies and instilling a collaborative work culture.     Some of my significant accomplishments here have been: ► Handpicked to align marketing project management function; utilize tools viz. ClickUp, Flock, and Slack to streamline varied aspects of budget planning, brand revamp, L&D strategies, and internal liaison. Significantly improved performance metrices by setting priorities and bi-weekly cadence to enhance accountability and transparency. ► Function as a Single Point of Contact for vendors, the finance team, and marketing teams of varied regions; institute clarity in overall marketing budget, spends, and RoI. Track progress and variance, report to senior leadership in case of deviations, and ensure timely clearance of invoices. Key Agencies & Third-Party Vendors: 🔹 Google 🔹 LinkedIn 🔹 Meta 🔹 Recotap ► Formulate highly engaging, Bottom Funnel (BOFU) content to drive impactful inbound marketing campaigns and grow organic traffic; utilize AI tools viz. Surfer SEO and SEMrush to research, create, optimize, and promote SEO friendly content.

Tasked to manage overall corporate communication of DeVANS, I functioned as a key point of contact for the top management as well as agencies & vendors. My primary KRAs included management of internal & external communications, public relations, marketing & advertising, designs, events, and matrixed stakeholders. As the organization’s trusted gatekeeper, I ensured appropriate messaging and narrative for prospective and existing customers, while deftly handling the challenges of surrogate advertising and branding.  Key marketing campaigns and product launches:  🔹 Grandfather Super 8 🔹 Gian Chand► Formulated GTM and ad creation strategies, utilized influencer marketing, developed brand videos, and instituted a dynamic website, all in collaboration with diverse agencies and vendors. ► Conducted market & competitor analysis through field research and surveys, planned media events, and steered press conferences and releases. Functioned as the ‘Face of the organization’ in several forums.► Proved instrumental in increasing sales backed by a significant growth in brand awareness; approached by influencers for barter partnerships, brand received immense media coverage, and several channels of revenue opened up for the new entrants.

Led a marketing team of 5 Interns at SignAble which is India’s first and only Video Remote Interpretation (VRI) solution developer for deaf people. Provided strategic advisory to the senior management of the start-up on nuances of increasing product visibility and sales through B2B/B2C business models. Formulated pricing and launch strategies, social media content, website, and business sourcing plans. Trained and mentored the team to ensure attainment of organizational goals. Additionally, tackled budget constraints, operational gaps, and business continuity challenges arising out of the unprecedented COVID-19 pandemic.  Launched the first integrated digital marketing strategy, increased monthly sales and social media engagements to 3+ within 4 months, only via organic traffic.

Responsible for creating high-quality content for the channel's social media accounts, I oversaw end-to-end cycle of news production, from shooting, co-editing the content, writing rundowns, and reporting from the field of action. In this role, I also managed short term projects over 15+ productions, including documentary, news, corporate films, and commercial ads.In this role, I pioneered in bringing Democracy News Live and Prama Jyoti Foundation together to start a channel called 'Shruti - Enabling Voices' to amplify the voice of 18million deaf people in India. Involved in script writing, reporting, anchoring, and video production for the content to be live on air, I pre-planned ahead of time and included stories that ranged from deaf education in India to women's empowerment to the challenges of living as a marginalized community in the country.